Brief introduction of exhibition economy and management specialty in Sanya University
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Exhibition economy and management
Talent training objectives:
This major faces the country, serves the construction of Hainan Free Trade Port, and cultivates correct world outlook, outlook on life and values, good professional quality, professional image and innovative spirit. Systematically master the theoretical knowledge in various fields of event planning and management, and have basic abilities such as exhibition planning and design, public relations consultation, event marketing and project operation management; Be able to engage in planning, marketing, brand promotion, consulting, operation management and other work in conferences, exhibitions, festivals, competitions, performing arts, new media communication, tourism and leisure, and cultivate high-level applied exhibition management talents with all-round development in morality, intelligence, beauty and labor.
Main courses:
College mathematics, management, principles of economics, introduction to exhibitions, accounting, statistics, financial management, business communication and negotiation, consumer behavior, exhibition English, activity new media technology, incentive tourism and leisure golf, exhibition planning and copywriting, festival planning and management, conference operation and service management, exhibition design, banquet design and management, new media marketing of tourist destinations, corporate strategic management, human resources management, destination wedding.
Introduction of Undergraduate Major of Sanya University: Exhibition Economy and Management has been announced. For more information about Hainan undergraduate program, please pay attention to Hainan undergraduate program page.
Related reading: Introduction of Sanya University.
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