If you are still stuck in the impression of "exchanging price for quantity" in the sales of your own brand SUV, then you really need to refresh your cognition. With the improvement of technology and quality, especially the rise of a number of "Houlang" brands, independent SUVs have changed their way of life. Today, we came to 4S stores of Chery Automobile-Jietu, Changan Auchan, Dongfeng Qichen and other three emerging independent brands to see the terminal sales of their respective models and what magic weapons they have to win in the upcoming fierce competition of "Golden September and Silver 10".

Jietu X70: 5000 yuan discount, no routine sales.

The first 4S shop we visited was Chery Automobile Jetway. At present, Jetway's main sales model is the medium-sized SUV Jetway X70. The official guide price is 6.99-6.5438+022900, and the sales volume in July is 6,527. As a new brand, Jetway gives us the impression that it is "real".

Jetway 4S store is small, and the front door is full of new cars to be delivered, most of which are Jetway X70. Since there is no place to park, the salesperson instructed us to stop at the door, just give the car keys to the front desk, which is convenient for moving the car. There are not many greetings, but the reception process is very efficient, eliminating many 4S shops that look tall and take half a day to find parking spaces.

The reception of sales MM is also quite enthusiastic. Maybe you can tell at a glance that we are here to buy a car. For a long time, we have no sales staff to explain the technical highlights of the brand and the new car. We have talked about the product information of Jetway X70, including its relationship with Chery Automobile, as well as warranty, loan, car purchase procedures, various fees and so on. If you are a first-time customer of Jietu, this service experience is worth pouring another cup of tea and listening quietly.

The 2020 Jetway X70 is equipped with 1.5T engine, matched with 6-speed manual and 6-speed dual-clutch gearbox, with a wheelbase of 2,745mm, which can flexibly provide various seating layouts such as 5-seat, 6-seat and 7-seat. The overall design is coordinated, and the details such as headlights, side skirts and wheels reflect the exquisite feeling inherited from Chery Automobile. The LCD instrument and large-size central control touch screen are full of visual impact, and the materials and workmanship in the car are quite realistic.

We are interested in the official price of 103900 1.5T? DCT Moon Star Edition? Six-seater models, panoramic sunroof, leather seats, lane change assistance, 360 panoramic images and so on. According to the sales introduction, the car has a high cost performance, the terminal discount is quite "real", the cash discount is 5,000 yuan, and there are financial policies such as replacement subsidies and interest-free loans for 52,000 years. License, insurance, etc. In addition, the warranty of Jetway X70 is 10 year or 200,000 kilometers, which is more kind than most joint venture brands.

The 20 19 dark horse SUV model must not be ignored. Last year, the sales volume was 128 129 units, which was higher than some old joint venture SUV models. Since the beginning of this year, the sales volume of Jetway X70 has fluctuated due to the epidemic. In July, the sales volume rebounded to 6,527 vehicles, showing a relatively stable performance. Facing the impact of Haval H6 replacement, Jetway is ready, and the brand-new Jetway X90 model appears in the exhibition hall. Its positioning is higher than X70. Can it win the favor of consumers? We will wait and see.

Changan Auchan X7: Is it true that the life-long warranty is exempt from inspection?

At the end of last year, the editorial department tested a Changan Auchan X7. At that time, I thought that the sales of this car would not be bad. In the first half of 2020, Changan Auchan's sales in July exceeded 10,000 units. As a "after wave" product, this performance is remarkable.

This Changan Auchan store is the flagship store of the brand in this area. It's on the same sidewalk as Cadillac and Buick. The decoration is simple and generous, and the momentum does not lose the joint venture brand. Even if you don't know much about Changan Auchan, the spacious and bright decoration will still make you feel that the quality of this car will not be too bad when you come to the exhibition hall.

Changan Auchan X7 has placed two models in the exhibition hall: the hot-selling automatic luxury model and the top-of-the-line space carefree version with face recognition function. Although it is a working day, there are still 6-8 groups of customers looking at the car, and most of them are talking about Changan Auchan X7.

Although officially defined as a "compact" SUV, Changan Auchan X7 has a wheelbase of 2,780mm, which is longer than most medium-sized SUVs, which also ensures sufficient driving space in its car. We have known the appearance and interior for a long time, so we put forward the test drive intention to the sales staff.

For car buyers, whether the test drive experience is good or not is an important part of deciding to buy a car. After all, you only look at the surface, and you won't know if there is any material until you open it. Accompanied by sales MM, there was no sudden acceleration and sudden braking in our test drive. My sister explained the sound insulation, chassis technology, dynamic performance and safety configuration of Changan Auchan X7 to us in the most comfortable driving style. Well, people who buy this car should pay more attention to these, shouldn't they?

In terms of terminal discount, the hot-selling automatic luxury model currently has a cash discount of 4,000 yuan, and also provides a two-year zero-interest loan financial policy of 50,000 yuan, as well as comprehensive discounts such as replacement subsidies. In addition, the store also provides a free after-sales policy of lifelong basic maintenance, which saves a lot of troubles for buying a car.

It seems that these "Houlang" brands have passed the stage of "exchanging price for quantity" and are quite confident in product quality and service level.

Dongfeng Qicheng Star: No excellent brand train models?

Finally, we came to Dongfeng Qichen to see the true meaning of hua dan's departure. Dongfeng Qichen sells many SUV models such as T60, T70, T90 and Qichen Star. However, because other models have reached the end of the product and their competitiveness is not high, Kai Chenxing has become the most dazzling star in the exhibition hall.

But strangely, Kay Chen Xing didn't appear in the C position of the exhibition hall, but hid in the corner in a low profile. In the afternoon of the working day, there are no sales staff in the exhibition hall except the front desk, and there are no clear product manuals and instructions for use. Except for a few morning stars outside the exhibition hall, the 4S shop is surprisingly quiet and has no access. Bian Xiao can only "do it yourself" to see the car.

Compared with other Dongfeng Qichen models, Qichen Star is indeed the most beautiful in the village. Kai Chenxing is unique in both appearance and interior design. I finally called the sales staff, only to know that the price of Kai Chen Xing is also quite beautiful. How about this one in the exhibition hall? 260T？ Automatic 48V light mixing pressurization? Xingrui Edition, the price has reached 142600 yuan, and there is no discount at all.

The explanation of sales is that this car is equipped with 1.5T+48V light mixing system power, which has excellent performance in power and fuel consumption, and has LCD instrument and large-size central control, making the whole vehicle superior in strength. Well, such a good car, come and test drive.

But the salesman said that the test drive went out to enliven the movement, and it was temporarily impossible to provide a test drive ... What can I say except an embarrassed and polite smile? In terms of preferential policies, sales provided a three-year zero-interest financial plan, which replaced the maximum subsidy of 65,438+0,000 yuan, and said that this was already the biggest preferential strength of Qichenxing.

Kay Chen Xing 260T? Automatic 48V light mixing pressurization? Star Rui edition. The landing price is almost 654.38+0.7 million yuan, which has touched the price range of some big-name joint venture models. Although the product strength is still good, but such pricing and sales strategy, this "Houlang" model, is it too confident?

In terms of vehicle sales, Venus is not beautiful. In July, the sales volume was 2 139 vehicles, and the cumulative sales volume in four months was 76 12 vehicles. Compared with Changan Auchan X7 and Jetway X70, the gap is huge.

Of course, compared with other models, Kay Chen Xing is the best-selling model of this brand. Compared with T60 with a monthly sales volume of 784 units and T70 with a monthly sales volume of 65,438+0 units, Kai Chen Xing is indeed the backbone of the family. According to industry standards, if a car sells more than 2,000 vehicles a month, even if it is profitable, then only Dongfeng Qichen is really making money.

Summary:

Nowadays, automobile consumption has shifted from increment to stock. How to make consumers have better experience and service quality has become an important part of brand building. Among them, Chery Automobile-Jietu gained a good reputation with Chery's technical endorsement and pragmatic sales strategy, and Changan Auchan X7 also gave everyone a higher quality choice. As for Dongfeng Qixing, the product strength is still good, but there is still room for improvement in pre-sales service and sales strategy.

I am very happy that a number of "Houlang" brands stand out from their own brands. They have made more efforts in product technology and service quality and become more confident and powerful.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.