On February 22, the 19th Central Committee Document No. 1 to guide the work of "agriculture, rural areas and farmers" since the 21st century was "Opinions of the Central Committee of the Communist Party of China and the State Council on Comprehensively Promoting Key Works of Rural Revitalization in 2022" Officially released. The "Opinions" require that we continue to promote the integrated development of primary, secondary and tertiary industries in rural areas, encourage localities to expand multiple agricultural functions, tap the diverse values ??of rural areas, and focus on the development of rural leisure tourism and other industries. During the "14th Five-Year Plan" period, promoting the rapid development of rural tourism will not only become an important way for urban residents to relax and vacation, but also become a positive force to promote farmers' income increase, agricultural efficiency increase, and rural economic and social development.

According to statistics, more than 70% of urban residents across the country choose to travel to surrounding villages for weekend leisure and holiday travel, and more than 80% of developed cities such as Beijing, Shanghai, and Guangzhou choose to travel. In recent years, the annual number of tourists received by rural tourism in the country has accounted for more than half of the number of tourists received in the country. At present, various regions insist on using green as the background, culture as the soul, and industry as the support to create a number of high-quality rural tourism destinations. However, due to a lack of planning, the content of rural tourism in some places is monotonous, too lofty, too uniform, and rural. There are some noteworthy aspects such as insufficient "original flavor" and neglect of soft environmental governance. Some experts pointed out that to develop rural tourism well, we must not only create a "good image", but also create a "good soul."

Plan first and base on characteristics. Scientific and orderly planning is crucial to the overall development of rural tourism. In rural tourism planning, only by protecting the natural ecological landscape and local cultural customs, coordinating the relationship between man and nature, and developing industries with unique local characteristics according to local conditions can we develop attractive rural tourism. The main reason why Yuanjia Village in Shaanxi Province and Moganshan Town in Zhejiang Province are difficult to copy is that the local areas always follow planning first and base themselves on characteristics. Among them, Yuanjia Village has used rural tourism as a breakthrough for many years to build a platform for farmers to start businesses, use the third industry and the second industry to promote the primary industry, and achieve the integrated development of the three industries; Moganshan Town has been established around ecology and tourism for more than ten years. development plan, adhere to the path of green and ecological development, vigorously develop the homestay and tourism industries, and create beautiful and livable towns across the country. To sum up, scientific and reasonable planning is the prerequisite for realizing the development of rural tourism and can effectively solve the contradiction between the protection of natural landscape and the development of production caused by the development of rural tourism.

Explore culture and cultivate business formats. To develop rural tourism, we must explore the connotation of rural culture. At present, some landscape and pastoral scenery tourist destinations still remain in an extensive pattern, with one-sided emphasis on the development of rural nature and neglect of the exploration and utilization of local cultural connotations. Therefore, on the one hand, it is necessary to highlight the rural humanities, history, natural landscape and industrial characteristics, etc., make enough articles with the word "agriculture", fully explore the traditional rural culture, and give the farming experience project a story and soul. On the other hand, we must adhere to quality first and efficiency first, work hard to promote the cross-border allocation of factors, industry integration and diversification, and vigorously implement rural industry cultivation projects to continuously expand rural tourism, rural e-commerce, health and elderly care, and sports and health. , cultural creativity and other new formats to enhance the added value of rural tourism and cultivate and strengthen the beautiful rural economy.

Policy support and investment from multiple parties. To develop rural tourism, policy support is crucial. All localities can refine and improve local incentives and support policies for the development of rural tourism based on actual conditions, and set up special funds for rural tourism development to be used for rural tourism loan interest subsidies, product and business development subsidies, tourism commodity development and marketing, etc. Concentrate funds from all aspects to combine beautiful countryside construction, rural infrastructure construction projects, etc. with rural tourism development to create a number of distinctive and complete tourism products and improve the supporting facilities and service functions of rural tourism. In addition, private capital is encouraged to invest in rural tourism projects through sole proprietorship, joint venture, partnership, etc., and strive to form a diversified business structure to achieve dislocated development, with farmhouse clusters, characteristic agricultural parks, leisure farms, rural tourism style streets, boutique self-driving routes and outdoor Diversified tourism products such as experience projects meet multi-level consumer needs.

Formless and soulless, it is like an empty shell. Only when you have both form and spirit can you travel far. Rural revitalization is not only a purely economic issue, it has long transcended the scope of industrial development and economy, and rural tourism is exactly an extension of the revitalization of rural industries.

Developing rural tourism requires both "shaping" and "casting soul". Only by promoting the scenic spotization of agricultural resources, allowing farmers to live in scenic spots and get rich in scenic spots, can the unique ecological, cultural and social values ??of the countryside be transformed into practical benefits for farmers. Only with real economic value can we create a rural tourism destination with tangible and soulful features.

Source: Jingchu.com

Author: Hu Bo (Zhijiang, Yichang)