Text | Huang Zhi The media teachers who have been rushing around the Chengdu Auto Show these days may not be very happy, but the launch conference of Dongfeng Peugeot's brand-new 408 "Feeling Happiness" made everyone feel a little warm in their busy schedules. The price of the brand-new Peugeot 408 is11.97 ~169700 yuan. If you buy a car before 10 and 3 1, you can also enjoy the full purchase tax subsidy, zero interest rate for 24 issues and a discount of 6,000 yuan for the insurance fund. Behind the price is Dongfeng Peugeot's expectation for the brand-new 408 and the future market.
The happiness of this era is youth and technology. Peugeot 408 was listed in 20 14. The amazing design of that year now seems outdated, but it can't meet the needs of the young market. Therefore, the new Peugeot 408 has been completely upgraded in appearance. The front face adopts the latest design language of Peugeot family, and the lattice air intake grille has a larger area and richer bumper lines. The smoked black taillights with lion's paw style at the rear adopt LED light source. Although the appearance has not changed much, it has improved the youthful temperament of the whole car, and will not make people feel "overexert", which is still in line with the market positioning of its family car.
The appearance of Peugeot's latest design language is younger, but the interior design has not changed much. It still maintains a comfortable and practical style, but the new color scheme improves the overall texture. More changes lie in the improvement of configuration. Nowadays, consumers' favorite CarPlay mobile phone interconnection and Blue-i car interconnection system appear on the new 408 configuration table, and the 9.7-inch central control LCD screen is also very eye-catching. Including automatic parking, keyless entry, blind spot monitoring, HAS ramp assistance, EPB electronic handbrake, panoramic reversing images and other technological configurations have also greatly improved the comfort and convenience of daily vehicles.
The 9.7-inch LCD screen supporting in-vehicle interconnection and CarPlay has become the highlight. The new 408 still uses two turbocharged engines of the current model, namely 1.2T and 1.6T, which match the 6-speed gearbox from Aisin and can fully meet the needs of family cars. The new Peugeot 408 has six models, and the price range is 1 19700 yuan to 169700 yuan, which is 1 ~ 20000 yuan lower than the old model. The full purchase tax subsidy can save consumers up to 1.4 million yuan, plus 6,000 yuan insurance fund and 24 zero-interest loans, which is equivalent to an additional discount of more than 20,000 yuan. Compared with competing models of the same level, such manufacturer's guide price is very sincere.
The guide price of the new 408 is much lower than that of the old one. Regarding the market positioning of the new 408 model, Li Xinyang, deputy general manager of the business of Shenlong Automobile Co., Ltd., said that it is aimed at young families in the rising period, and the 408 can be their helper to achieve "happiness".
Dongfeng Peugeot hopes that the brand-new 408 can return to the leading position of the second camp at the same level and achieve the goal of selling 6000~8000 vehicles per month.
After the release of the new Peugeot 408 guide price and the comparison price of mainstream competing products, Dongfeng Peugeot also released a new public welfare plan, which designated April 8 of each year as the new 408 "Happy Companionship Day". Dongfeng Peugeot joined hands with dealer partners and brand-new 408 car owners to accompany the children of Shenlong Automobile Hope Primary School.
(Photo/Text/Photo: Pacific Auto Network Q&A called Beast)