Hello everyone, I am a Volvo sales consultant in a prefecture-level city in the Yangtze River Delta. Today I will talk to you about the new and old S60 (L). Although the market may have changed recently due to the impact of the epidemic, in general you can still refer to:

1. How is the sales of the old S60L?

The old S60L< /p>

There are 6 Volvo stores in the local area, and our store ranks second in sales (70 units sold per month), which is relatively representative. In fact, the old model S60L is sold very well in every store. There is no situation that it cannot be sold. Our store has about 15 orders every month.

Although each car can earn the company a gross profit of 15,000 yuan, the store manager and salesperson hope to receive more orders for new models. After all, the manufacturer now wants to promote new cars. All in all, the old model S60L sells very well, but I am old and honest, so I don’t know if it can still make a living.

2. Will the new S60 sell well?

New S60

In fact, the new S60 is on the market. From the perspective of sales consultants, it is not very popular. Generally speaking, there are still many questions. There are very few people who really want to buy it. Most of them Customers think the price is too high. We think the price of the new S60 entry-level model is around 245,000, and the T5 top model is priced within 340,000, which is the ideal price.

The current pricing is T3? Zhixing Deluxe Edition 286,900, T4? Zhiyi Deluxe Edition 302,900 (this one will become the main selling model), T4? Zhiyuan Luxury/Sports Edition 335,800, T5 ?Zhiya sports version 379,900. However, the commission reward for selling a new S60 is 3,000 yuan, and it is cash.

3. Are the old models available in the warehouse now? When will it be discontinued? How big is the discount on old models now?

The old model S60L

The old model is out of stock in the warehouse, and demand exceeds supply. The old model was discontinued on December 23. However, the manufacturer still has a batch of cars, and they will all be sent to dealers probably before the year.

Now the discount range for old models is between 65,000 and 67,000.

4. How long will it take for discounts to start on new models after they are launched, and how stable will the discount range be?

The new S60

According to Volvo's pace, cash discounts will not start until the end of the year, because the manufacturer has not yet reduced inventory. Cash discounts will gradually begin around February, and the discount may eventually reach between RMB 60,000 and RMB 70,000.

5. How many units of the new S60 model does the manufacturer expect to sell per month? Will it hold up inventory for dealers?

The new S60

This car has just been launched. The manufacturer has not yet set a target for us, but we hope that dealers across the country will issue tickets before January 31st. 1,700 units, but it is very unrealistic, because dealers are not buying cars now, only test drives and two exhibition cars.

After the New Year, we will start to reduce inventory, because the factory will use the invoice amount of the new S60 as the rebate coefficient for other models. From this time on, dealers will start to take cars in large quantities. discount. Volvo's routine is that if you don't get into the car, if you don't meet the invoicing quota, then the rebate will be discounted. The discount is very severe.

6. What kind of customers are buying S60, what are their occupations, and what is the ratio of men to women? ?

New S60

Generally, people who buy S60 are mostly office workers in companies and teachers and doctors, rarely private owners, and some are parents whose children have just entered the society. Pay money to buy it for your children.

Most customers are buying a second car at home to improve their lives. They have some money, but they don’t want to buy brands like Volkswagen or Buick. They also want to buy a luxury brand.

Majority of them are men. Women usually buy S60 as their second car at home, for commuting.

7. What model is the most popular among S60 customers, and what model do the defeated customers buy?

The new S60

Generally, if a male customer drives a car at home, they will compare it with models such as the Volkswagen Passat, Volkswagen Magotan, and Buick LaCrosse. Our store is next to a Mercedes-Benz, and it will also compare with the Mercedes-Benz A. level comparison. Relatively speaking, customers with high education and culture will choose Volvo, while other customers will generally choose Passat, LaCrosse and the like.

There are also cars bought for wives to drive to and from get off work and pick up their children from school. These female customers will compare A-Class, A3 and Infiniti Q50L.

Most male customers will lose to Passat and LaCrosse, as well as Toyota Camry. The products that female customers lose the most are A-level and A3. But there are also people who just like this car. For example, we have an order from a Taiwanese customer who drives a BMW X5 and bought it for his wife. I feel that Taiwanese people have a good impression of Volvo.

The new S60 has just been launched, and there are relatively few inquiries from customers in the showroom. The competitors simulated by the manufacturer are the Mercedes-Benz C-Class, BMW 3 Series, Audi A4L and Cadillac CT5. In fact, the CT5 may be the biggest opponent in the end, because Volvo Once the price is released, the final transaction price will be similar to that of Cadillac. Most of the customers who first looked at the new S60 would buy the A4L because they thought that this car only cost 250,000 to 260,000 on the road and should be cheaper than the A4L. Once they saw that it was more expensive than the A4L, they would not be interested in looking at it. Even if you are When new cars are launched, the price has far exceeded the price of Volvo as defined by customers.

Talking about a manufacturer’s policy, they have stopped producing the T4 model of the S90 because they are afraid of conflicting with the launch of the new S60.

8. Are there interest-free loans and replacement subsidies for the S60 model?

The new S60

There is an interest-free loan. 50% of the ticket price can be interest-free for two years. However, we will charge a loan service fee of 5,000 yuan for the loan. At present, the new S60 has not launched a three-year interest-free policy, nor does it have a replacement subsidy policy.

However, there are other discounts. If you place an order now, you can get one year of free insurance (compulsory traffic insurance and commercial insurance), and you can also be exempted from purchase tax. However, there is currently no free extended warranty and maintenance (but if you really buy it, you can talk to the 4S store about free maintenance and extended warranty).

Now dealers hope to make money on the new S60. In addition to the loan service fee of 5,000 yuan, there is also a licensing service fee of 3,500 yuan.

9. Which configuration of the old S60L sells best, and which configuration of the new model is expected to sell best?

The old S60L currently has two configurations, T5? Zhijin Advanced Edition (249,800 yuan) and T5? Zhiyu Elite Edition (309,800 yuan). T5? Zhijin Advanced Edition It sells the best, and the price of the naked car is less than 190,000 yuan after discount. After all, many customers think it is worth buying a 2.0T high-power car within 190,000 yuan. It is a luxury brand, and the price is very lethal.

It is expected that the new T4 Zhiyi Deluxe Edition and T4 Zhiyuan Edition will sell best.

10. What is the biggest selling point of the new S60? What is the biggest difference from the old model?

New S60

The new S60 has three biggest selling points: safety and health, humane technology and sports.

Because it is a SPA platform car, the active and passive safety configurations are very powerful, so I won’t go into details about these. In fact, the new S60 has been flaunting its sportiness, and has also invited Han Han to be its endorser. It does have a good driving experience, as long as the price comes down to it.

The biggest difference from the old model is the appearance, interior and driving experience (although the gearbox and engine are the same, the chassis has been changed and an HRS shock absorbing system has been added). In the past, I didn’t know how to introduce the interior of the old model to customers. It was really a product of the previous era.

Another point that many people are concerned about is that the new S60 is not longer. Does that mean that the space of the new model is smaller than that of the old model? In fact, although the new S60 does not have an "L" in its name, its length and wheelbase are slightly better than the old S60L, so I think space is not a problem and it can still maintain its original flavor.

11. What do customers like most about the old S60L model? Where do customers complain the most?

Old model S60L

What customers like most about the old S60 is that there is no smell at all in the car. Generally, car owners who have been in accidents will still switch to Volvo when changing cars. The city safety system is really good and cost-effective. High indeed.

The most common complaint from customers is that the interior is so ugly that they can’t bear to look at it, and there are a lot of minor problems. The fault light often reports. In fact, just update the software.

12. How much does it cost to maintain a new S60 model? Is the cost of using the car high?

Because the new S60 has just been launched, no customers have yet reported whether maintenance is expensive. However, you can refer to the maintenance of the S90L. Since they are both SPA platform cars, they are very useful for reference.

The S90L requires maintenance once every 10,000 kilometers, and the one-time charge is 1,180 yuan, so the maintenance of the new S60 must be at the same price (one maintenance of the XC90 is also 1,180 yuan), and the cost of using the car in the future is actually not that high. But accessories are really expensive. As long as you don’t replace things, the cost of using the car is very low.

13. Are there any common problems with S60 models? What is the repair rate?

The repair rate of the old S60L is quite low. Because the new model is a SPA platform car, most customers may think of vibration problems. At least about 30% of customers will ask this question.

We usually let customers test drive and let them feel for themselves whether there is vibration. Most customers can't actually feel it, at least I can't feel it.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.