Black Cat Complaint is a consumer service platform owned by Sina, through which users can complain about the irregular behavior of merchants, and there is also a list of corporate reputation to help consumers choose their consumption behavior. 2018 March 14, Weibo and Sina.com jointly held the March 15 forum with the theme of "* * * Building a new consumption ecology". The consumer service platform jointly launched by the two parties ended its trial operation and was officially launched.

Characteristics of complaint platform

After the user initiates a complaint, the black cat consumer service platform will review it and then assign it to the merchant for handling. After that, the merchant will contact the user for handling. After the merchant handles it, the user can evaluate the complaint service.

The black cat complaint platform will also launch a black cat complaint list to realize the transparency of business reputation: in the black cat complaint list, enterprises that solve consumer complaints within the specified time will be entered into the red list of the black cat complaint platform in recognition of their ability to handle complaints; If consumer complaints are not resolved within the specified time, they will be blacklisted in the black cat complaint platform.