Small and micro financial service institutions.

According to Baidu Encyclopedia query, Zhonghe Rural Credit Agricultural Group Co., Ltd. (referred to as: Zhonghe Rural Credit) is a comprehensive agricultural assistance institution focusing on serving rural small and micro customers. It aims to provide financial, Services such as production, life and public welfare assistance help target customers bridge the development gaps between urban and rural areas, rich and poor, gender and digital, integrate into the process of agricultural and rural modernization, and help rural revitalization and universal prosperity. Zhonghe Rural Credit Co., Ltd. is a small and micro financial service institution. It originated from the pilot microcredit project created in the Qinba Mountain Poverty Alleviation Project with a World Bank loan in 1996. In 2000, the China Foundation for Poverty Alleviation fully took over the microfinance project and established Microfinance Project Department. In November 2008, Zhonghe Rural Credit Project Management Co., Ltd. was established, and the microfinance project department was transformed into a corporate operation. Since 2010, institutions such as Sequoia Capital, International Finance Corporation (IFC) of the World Bank Group, Ant Financial, Tiantian Xiangxiang Fund, TPG, Renda Puhui and other institutions have successively invested in Zhonghe Rural Credit Project Management Co., Ltd. Project Management Co., Ltd. provides financial, talent and technical support.

The "neutral" of Zhonghe Nongxin comes from the Confucian classic "The Doctrine of the Mean", "Zhonghe is the foundation of the world; harmony is the foundation of the world. To achieve neutrality, heaven and earth This is the inheritance of the traditional cultural idea of ??"maintaining equality and harmony without difference", which means eliminating the differences between urban and rural areas and between rich and poor, that is, through financial services, we can help people in rural areas pursue a better life and achieve financial success. Fairness, "neutralization" The contradiction between the growing financial needs of the people in rural areas and unbalanced and inadequate financial services. At the same time, this also forms the core of the corporate culture of Zhonghe Rural Credit Co., Ltd. as a service organization dedicated to serving hundreds of millions of rural people in China.