The growth path of Maitian Real Estate in the seventeen-year journey

On October 19, 2000, in an inconspicuous little shop next to the Fuzhou Real Estate Exchange, a family of only three people The real estate agency was established. At the opening meeting, the boss patted the broken round table in the store and said energetically to the only two employees, "We are not only going to be an intermediary, but we also want to be an excellent second-hand housing brokerage organization!"

In the blink of an eye, 17 years have passed. What was a small agency with only three people and one store has grown into a well-known enterprise with more than 12,000 agents, more than 600 stores across the country, and its performance ranks among the top in the country.

This company is Maitian Real Estate, and the boss is Miao Shoujian, the founder of Maitian. Although today's wheat fields have become a banner of the intermediary industry, Miao Shoujian believes that wheat fields are still on the road, and the road ahead is not smooth, but full of light.

At the beginning of its establishment: Based on the long term, adhering to honest and standardized services

Since its establishment, Maitian has held the belief of "building a long-term business". In that era of mixed people, it has Adhering to integrity and standard service as the foundation of the enterprise, it has experienced ups and downs over the years and has never wavered.

In the third month after its establishment, Wheatfield encountered a life and death test. At that time, Fuzhou suddenly issued a property market control policy, prohibiting banks from issuing second-hand housing loans. Almost all of the more than 20 transactions in progress in Wheatfield have been blocked. For a time, most intermediaries chose to close their stores and avoid responsibilities. However, Miao Shoujian pulled up a chair and sat at the door of the store to mediate with customers. Under huge financial pressure, it took three months to resolve all disputes. Half a year later, Fuzhou's loan policy was liberalized, and Maitian ushered in an opportunity for rapid development because of the reputation it won in handling the crisis.

In 2005, Maitian had grown into a leading real estate agency in Fujian, but Maitian was not satisfied with this and decided to expand to Beijing. In Miao Shoujian's view, the key to the national market lies in the Beijing market. Entering Beijing and competing with strong peers can enhance the vitality of the company and grow faster.

It was very difficult when he first arrived in Wheatfield in Beijing. Even the office furniture in the store was bought by Miao Shoujian himself by driving to Xianghe. But under such circumstances, Maitian continues to adhere to its original intention of honest service. At that time, the owner quoted RMB 2.83 million for an 11-story, 4-bedroom apartment in Cuidianyuan in Century City. Due to an entry error in the process, the client was quoted RMB 3.8 million. After viewing the property, the client was willing to bid RMB 3.3 million to purchase it. Under the market background at that time, it was very common for intermediaries to earn price differences. 500,000 was not a small amount for Wheatfield, which was strapped at that time. At that time, the registered capital of Wheatfield in Beijing was only 3 million. But Miao Shoujian did not hesitate at all, "We only make money from services." The agent immediately refunded the 500,000 yuan difference to the client.

Counterattack development: people-oriented, establishing a complete self-cultivation system

In addition to insisting on not making a profit or speculating on real estate, Maitian’s entry into Beijing has also brought some new products to the Beijing market. breath. The agents of Maitian Real Estate wear overalls and ties, leading the industry's image; at the same time, Maitian is the first in the industry to establish an independent talent training institution—Maitian University (formerly "Maitian College"), and has built a complete and systematic training system. Provide agents with a development path for lifelong learning and comprehensive growth.

Even in the difficult stage of expansion and entrepreneurship, Maitian is trying its best to train talents. When it expanded to Beijing in 2005, Maitian's first store opened in Century City. The first batch of 15 people was recruited, but the store was still being renovated. In such an embarrassing situation, Miao Shoujian led everyone to carry out the renovation in a small teahouse next to the store. During the onboarding training, he was the only lecturer and the lecture lasted a week.

It was this team that achieved a beautiful "counterattack" in the third month after the store opened and became the first among the 38 intermediary stores in Century City.

In the eyes of industry insiders, Maitian has some unusual rules, such as "not poaching people in the same industry" and "one store manager can open a store." Miao Shoujian believes that Maitian is going to add value to the industry. , Only when the industry ecology is healthy can enterprises develop in the long run, and the essence of the real estate brokerage industry lies in agents. Only agents with integrity, kindness, and warmth can provide better services to customers.

Long-term vision: Become a successful agent and take a new path for the industry

Today, Maitian has gone through a journey of 17 years, and the ups and downs on the road to entrepreneurship have become valuable The wealth is also the driving force for Wheatfield to move forward.

In 2016, Maitian’s real estate transaction volume ranked fourth in the country and third in Beijing, with an annual transaction volume of nearly 120 billion yuan, a development growth rate of 30%, and per capita output value firmly ranking at the forefront of the industry.

In the face of achievements and honors, Maitian remains true to his original aspirations. In Wheatfield, the concepts of "good people are more likely to succeed" and "the right path is the real road to success" are still deeply rooted in the hearts of the people. On the basis of the long-standing concept, Maitian has refined the corporate culture of "Five Elements and One Action". The five elements - authenticity, gratitude, positivity, concentration and diligence are the core values ??of Maitian; the one - altruism - is the core value of Maitian. soul.

To further explain the corporate culture of Maitian, we hope that everything will be oriented by "motivation" rather than profit; all motivation is based on achieving people to bring value, rather than using people to realize value.

"I hope that one day, people will smile with trust in real estate consultants, industry partners will have a good life and make progress together, and the real estate brokerage industry will lead the service industry to a new height." , Maitian’s vision is to pave a new path for China’s real estate brokerage industry.

As Miao Shoujian said, there is no need to be afraid of a long way to go on the right path. As long as you have firm belief and perseverance, you will eventually arrive.

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