Yes, there is a charge. According to the information about Xiaorong, some people use Xiaorong to serve WeChat official account loans and charge service fees. Although the loan can be interest-free, it has to pay a certain handling fee and management fee. Xiaorong Alliance is an online promotion platform for loan application, which belongs to Rong360 with Kayinjia and Shenka New World.
I am in the loan business. How to advertise is better?
I think the advertisements of loan providers must be rigorous and formal. Promote it in more active places and media, and don't paste kraft paper or similar advertising forms everywhere, because it will make people feel like a black meeting.
Online marketing advertisement
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Advertising costs have also increased significantly (according to the charge per thousand visits). This unexpected increase reflects that the demand of advertisers is still increasing, and anxious marketing managers are still trying to increase sales. At the same time, the old push marketing methods such as advertising, spam and telemarketing are becoming more and more unprofitable, because consumers can buy their ideal goods online at the best cost performance.
In this case, what can your enterprise do to become a winner? In order to cope with this change, many companies find the segmented customer market by mining the customer relationship management (CRM) database, and send emails directly to these target customers. Although these companies may be able to slow down the coming of this consumer revolution through internet marketing and segmentation of the user market, they cannot completely stop its progress. Enterprises will eventually face the fact that the change of consumption tide is inevitable.
New solution
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Is emerging. Its core is that the company should gain the trust of consumers and assume the responsibility of advocating the interests of consumers. To this end, all departments of the company need to work together to win the trust of customers, and the Chief Information Officer (CIO) needs to respond to IT applications.
When the company becomes an advocate of customer interests, customers will in turn help the company develop better new products. For example, chip manufacturer AMD provides information and sample components to encourage users to create their own solutions. Similarly, Pfizer's customer product group has many users, including more than 45,000 users in the "exchange of ideas" project, who mainly communicate the manufacture and demand of new products. In this discussion group, concepts such as "SudaCareShowerSoothers" were born. This tablet will dissolve in the bath and release eucalyptus-scented steam, which can temporarily relieve the symptoms of colds and other minor illnesses.
Steps to build a trustworthy customer relationship
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When companies establish partnerships with customers, they will find that these customers will exchange experiences with other potential customers. Therefore, if a company actively advocates the interests of customers, customers will in turn promote the company. To establish this trusted customer relationship, the following five steps are needed:
● Provide open, true and complete relevant information to customers;
● Provide impartial advice;
● Reduce advertising investment and invest to improve product quality and customer satisfaction;
● Cooperate with customers to produce better products;
● Help customers compare their products and services with those of competitors.
Successful companies are making plans and strategies to turn themselves into advocates of customer interests. These pioneers will gain a significant market advantage, because customers will not give up their trusted manufacturers easily. The principle of advocating customer interests is: take the lead and step by step; One step behind, one step behind. Some innovators will also fall behind. Only those innovative companies that can mobilize IT, manufacturing, marketing and personnel departments will be invincible in sales growth, profits and long-term performance.
In fact, not only big companies put themselves in customers' shoes, but also many small companies are trying various strategies and schemes to advocate customers' interests. For example, some credit cooperatives now provide customers with loan consultation and competitive interest rates. Similarly, Jordan 'sFurniture, the fastest-growing furniture chain in New England, owes its success to the trust of its customers for many years.
Not just marketing.
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Customer interest advocacy strategy is not limited to the marketing department, in fact, it covers the whole company. Design and production departments need to produce products that meet customer needs; IT departments need to recommend and develop tools used on the Internet; The personnel department must formulate new customer-oriented recruitment standards; The financial department should formulate long-term financial expectations and investment strategies to win the trust of customers; At the top of the company, CEO and other company leaders also need to adjust the corporate culture to adapt to the trend of shifting the focus from corporate rights to consumer rights.
In those companies that have "realized", the jobs have obviously been adjusted accordingly. For example, AOL and Yi Bei now have executives in charge of customer trust. AMD, Cisco and Siemens have also taken similar measures and set up vice presidents in charge of customer interests. These people are responsible for integrating the operations of the company's marketing, IT, product design, finance and customer service departments to ensure that the interests of the company are consistent with those of customers. These executives with new titles, together with the company's chief information officer, chief marketing officer (CMO) and chief financial officer (CFO), push the company to turn to a customer-centric strategy, seek the trust relationship between the company and customers, and better guarantee the interests of customers. Under normal circumstances, the CIO is in a leading position, because the key to success often depends on new IT technologies that can enhance the interests of customers.
Innovators are climbing the pyramid that advocates the interests of customers step by step (see the picture "Climbing the Pyramid"). These companies strengthen quality control and pay attention to customer satisfaction through a complete quality management system, laying a solid foundation for the pyramid. At the second level of the pyramid, they implement processes that help build trust with customers. They not only provide comprehensive and thoughtful advice to customers, but also provide data comparison between the company and competitors to ensure the best interests of customers. By such measures, they have reached the top of the pyramid. After laying a solid foundation in product quality and customer satisfaction, their next step is to establish customer relationship trust.
The first step is to transform customer relationship management into a customer management system based on trust relationship. Initially, the company adopted CRM system in order to establish a long-term positive relationship with customers. However, CRM of many companies has become a huge data warehouse, so it is very unsuccessful to mine data from it and find opportunities for compulsory promotion. No wonder many CRM projects are doomed to failure.
Cios who have contributed to this CRM system based on forced promotion should now turn to trust-based community and relationship systems.
The key is to make each customer's needs transparent and easy to communicate. For example, Fidelity provides each customer with detailed analysis charts to help them understand the complexity of the bond market. The company also provides customers with "transparent and simplified pricing" tools based on complete and fair information. In addition, the company also provides a bond calculation tool "BondLadderTool", which can calculate the income values of various bonds with different maturities in customer bond accounts at different times. At the same time, the company also provides more than 7,000 optional bond varieties including complete information and price information.
Successful companies are making plans and strategies to turn themselves into advocates of customer interests. These pioneers will gain a significant market advantage, because customers will not give up their trusted manufacturers easily. The principle of advocating customer interests is: take the lead and step by step; One step behind, one step behind. Some innovators will also fall behind. Only those innovative companies that can mobilize IT, manufacturing, marketing and personnel departments will be invincible in sales growth, profits and long-term performance.
Hope to adopt! ! !
How to join China Microfinance Association?
If you want to join the microfinance in China, you need to find the local microfinance alliance with your household registration book and ID card, and ask the account manager to apply for joining. Specific methods:
1. Bring your household registration book and ID card.
2. Looking for small loans,
3. Find the account manager.
4. Fill in the application form,
5. Waiting for review and agreeing to join.
China Microfinance Association (abbreviated as Alliance), English name: China association of microfinance (abbreviated as CAM), formerly known as "China Microfinance Development Promotion Network", is the first microfinance industry association in China composed of domestic microfinance institutions and domestic and foreign institutions and individuals supporting microfinance.
As an effective poverty alleviation method and financial innovation, microfinance has been tested, demonstrated and popularized in China for more than ten years. As we all know, as the earliest microfinance institutions engaged in microfinance experiments in China, most of them are non-governmental and non-profit organizations established with the assistance of international organizations or the support of local governments. They have played a positive role in promoting the development of microfinance in China and made great contributions to the cause of poverty alleviation. However, due to the restrictions of policies and laws, the limitations of microfinance institutions' own systems and capabilities, and the lack of funds, it is difficult for these institutions to develop sustainably. We believe that microfinance, as an effective means to help the poor, can develop continuously and produce long-term effects only if it is brought into the overall framework of financial reform and development in China.
How to inquire about the annual report of China Microfinance Association?
Offline query.
You can bring your ID card and products to prove your credit, and go to China Microfinance Association to check the annual report, so that you can see all the credit amount and credit records in a year.
China Microfinance Association, referred to as Alliance, was originally named "China Microfinance Development Promotion Network".