The so-called hit copywriting is something that makes people read it over and over again and never forget it. It can make people wow in an instant. It is something that impresses people among many copywritings. If self-media titles can do this At this point, the chance of a hit article will be greatly increased. We don’t make headlines, but if you want others to “favorite” you from the many articles, you must work hard on your copywriting.
Regarding copywriting, I have always suggested that if you want to write a hit copywriting, you must have insight and pain points...
Copywriting Writing actually requires writing skills and expression. Beautiful things are always refined and polished over and over again, and the power and penetration they convey will be stronger after the copywriting is polished over and over again. Only then can it be more deeply rooted in people's hearts. What does it mean to be deeply rooted in people's hearts? Here, it means that it can make people react in their hearts.
So what kind of sentence can become a hit? How do self-media people write popular copy in a short time?
Next, I will share with you a few methods to quickly write popular copywriting, all based on personal practical experience!
1. What are the benefits of learning to write popular copywriting?
1. Create self-media writing by creating explosive articles in self-media, and learn to write explosive copywriting. Whether it is for explosive headlines or explosive article writing, there are skills to be found. The title copy should be catchy and neatly structured. It also rhymes, which can bring us emotional excitement and make people remember it. For this type of title, there is often an urge to continue reading.
2. Drainage copywriting is essential
Why Drainage Copywriters must learn to write hot hits, Drainage is indirect marketing. If the traffic copy is well written, half of the marketing purpose is achieved. If the traffic copy is deeply popular, it is destined to be a great masterpiece. We usually call this type of copy on self-media platforms soft copy.
2. 6 popular copywriting methods
1. 1221 method
Type 1: Redefine example: "There is no weapon that can capture love. Love is a weapon." This sentence redefines love, that is, love is a weapon.
The second type: seize the affiliation. Example: "Children never belong to their parents, but parents will always belong to their children." It may seem like a simple sentence, but in fact the point of view of the entire article is relatively unique and clear. This is also the power of words. This writing method breaks the convention and gives people a brand new feeling.
The third type: using antonyms
For example: "I thought love could fill the regrets in life. But I didn't expect that it is love that creates regrets."
This sentence uses the two sentences "filling regrets" and "creating regrets" as a contrast, which makes people think deeply. By using this relationship to progress layer by layer, it can express the author's regrets, regrets, or sentimental emotions that may have occurred due to some misses or mistakes in love. The sentence structure can express the sense of conflict and emotional ups and downs, and at the same time It has rhythmic beauty.
The fourth type: changing active and passive. This example uses a line from the famous Korean movie "The Melting Pot" as an example: "We fight all the way, not to change the world, but not to be changed by the world."
The first half of the sentence is active, and the second half is passive. Through active and passive forms, the artistic conception of the sentence is made more lofty.
2. Character splitting method
The character splitting method actually tests the self-media people’s understanding of Chinese characters. According to the glyph structure characteristics of Chinese characters and people’s cognitive rules, a character is split and decomposed into several single characters, and then give a certain meaning to the components of a character. How to split Chinese characters?
For example: The word "思" in thinking has a "field" on the top and a "heart" on the bottom. By splitting the characters, you can write a sentence like this: Diligent farming "heart" on " "Field", thoughts will have a good harvest. Ultimately, the skill of character splitting still requires an understanding of the breadth and depth of Chinese characters.
In addition, writing popular copy also requires daily accumulation
Usually encounter good articles, good paragraphs, and good sentences, and be good at recording and accumulating time. Over time, you can create your own copywriting library.
3. Word search method
Everyone knows that keywords are very important when writing self-media explosive articles. Word search method writing is to search for words related to keywords. Through hard combination, two Putting unrelated things together or putting two extremes in the same field together. In fact, it is very simple, just grab the core keywords first, and then search based on that word. The two words appearing together can make the sentence more powerful and meaningful.
There is an advertising slogan of Hyundai Motor that goes like this: Conquer all dissatisfactions
Here we use "conquer" and "dissatisfaction", two words, they both have one The same word "service"
Arrange and combine the searched words to find two suitable words to make a sentence. Such sentences will appear to rhyme and have more connotation.
4. Concrete method
The meaning of concreteness is actually to define a big, imaginary, extremely abstract thing, and then replace it with content that is familiar to the user.
For example, there are ancient poems and songs about love, and now there are many articles about love. This topic has been written by too many people, but in my opinion, good love is: me and this moment Of you
The core of the figurative method is that what is written must have a sense of scene.
5. Example of the negative method: I thought that people grow old slowly, but later I found out that this is not the case. People grow old in an instant.
This kind of copywriting gives people a feeling of being semi-familiar and semi-unfamiliar. Only with this mentality will users be interested in clicking on your content, but this kind of copywriting. They were also surprised and wanted to find out.
(1) Complete denial
Example: "It is said that marriage is the tomb of love, but now I think it is not the case. Marriage is not the tomb of love, we ourselves are the tomb of love . Because we always love ourselves more than we love marriage."
(2) Semi-denial
Example: "Hemingway once wrote: 'This world is a good place and worth it. It’s a struggle.” I agree with the first half of the sentence. ”
Writing copywriting for self-media hits is actually very simple. Instead of waiting for inspiration to strike and searching for materials in the Internet world, it is better to master the methods and ways of thinking now. .
Regarding popular copywriting, in addition to mastering copywriting routines and templates, you also need to accumulate and study more.