At present, there are more than 2,000 counties and 800 million farmers in China, which is a huge market. According to the data released by China Banking Association, by the end of 20 15, the balance of agricultural loans of banking financial institutions was 26.4 trillion yuan, accounting for 28. 1% of all RMB loans. According to a survey conducted by the Social Research Center of the Institute of Rural Development of China Academy of Social Sciences, there are 16.8% people in rural areas of China who think they need money, 56.8% people say they are short of money, and 69.6% farmers think that rural loans are inconvenient. According to the data of China Rural Financial Services Report as of the end of 20 14, the balance of rural loans in local and foreign currencies of financial institutions in China is 19.4 trillion yuan, accounting for less than 23% of the total loan balance, and the county coverage rate of rural village banks is only 54%.