In order to avoid growth risks and seek new pillars, a series of fire fighting actions have been taken. Due to the lack of enterprise capabilities, especially the lack of market capabilities, management capabilities, evasion capabilities and core competitiveness, it will inevitably lead to the deterioration of enterprise operating conditions.
This giant, who once grew up with courage, ambition and certain ability, took the first adventure because of the giant's character: his investment capacity was ten times that of his giant building, and he almost took a destructive way, which affected his main business development. This process is almost a process of raising funds-selling uncompleted residential flats, loans and free funds. The survival and development of an enterprise need cash and profits to support it. The result can be imagined. When enterprises often have cash flow,
Later, some people said that the giants should have taken bank loans long ago, saying that they might not be able to grow and develop. I want to say that the result will be as dangerous as in the past. After all, the company's limited ability determines whether it is fat or not! And fortunately, the bank is not fully involved, otherwise it will be quite dangerous and have serious consequences.
Then there is the second dangerous move towards the cliff: the wrong circular connection-the application of robbing Peter to pay Paul-will invest more than 65438+ billion in emerging industries with high hopes, which are full of risks and lack obvious marketization ability and understanding of the market environment and past success. After all, a business field needs a certain life cycle-investment period, growth period, maturity period, recession period or restructuring period. Any enterprise that wants to succeed will go through a long or short life cycle, but we will try our best to reduce investment and recession, prolong growth and maturity, and get more cash flow and profits. This dangerous chess game further aggravated the danger of giants. When the enterprise's ability is insufficient or lacking, this determines the saying that "the enterprise can shine for a while, not for a while" and "the scenery is only five to ten years".
Therefore, as an enterprise, it is very important to improve the enterprise's ability, starting from the entrepreneurs themselves, to improve their own leadership and management capabilities, and then to improve the management and technical capabilities at all levels of enterprise management, and then to improve marketization, risk avoidance and core competitiveness, to avoid the recurrence of a series of similar fire-fighting mistakes, and to maintain the sustained vitality of enterprises.