Quotations in the same area are different. Check out the quotes in surrounding areas. The price of the same car in different areas will be different. You can first consult the quotes in surrounding areas to have a good idea. For example, if you can get a car with a discount of 1,600 yuan, talk to them based on this price and see if it is similar to a discount of several thousand yuan in the area. But this area must be nearby, otherwise it will have no reference value. Be as specific as possible with your car shopping list and quote. This is the key link to stimulate intelligence, which is to get the specific car purchase details. When managers and sales consultants quote prices, the price requires the salesperson to write a car purchase schedule. It's best to give something, how many license plates, how much insurance, 4S store name information, and a quotation. If he says he can't take it out of the store, with this standard, you have your own reference standard. At least you have something in mind, which is also a great tool for negotiating prices at other stores in the same city.

Indicate that you are a prospective customer. You need to make the sales staff feel that you are a customer who is here to buy a car. They will be more active and actively communicate with you about various recent discounts. It's like you are sitting in the bank and letting two 4S stores fight with each other. Let the salesperson feel that you can trade that day, let the salesperson or their boss feel that you can place an order today, although you are impulsive, you have many choices. I would buy it today, but I might ask four stores today. You give me a quote, and I’ll buy whoever is cheaper. At the beginning, the salesperson must say, then you go to other homes to ask, other homes say hello, and then come to me, most of them say this, and then you say yes, spend more time to get a lower quotation, be sure to Be patient. The price cannot be stated in one sentence. The calmer you are, the more anxious the other person will be. The sales consultant chatted with you for a long time. For an hour or two, other customers were unable to pick up the call. There are already sunk costs, already borne by you.

You are interested in trading. You immediately said that when I turned around and went next door to you, I felt uncomfortable. There are always opportunities that you don’t want to miss. The sales consultant will calculate the time cost. Try to get cash discounts on the car price, in most cases it makes you sound cool, a better way to control the price is less cash discounts and more trim, insurance, mortgage and extras, although my car wasn't as good as Hello, others have a discount of 9,000 cash, and I have a discount of 5,000 cash, but I have a gift package of 16,000 yuan, including decoration, decorative film, floor mats, navigation, reversing images, etc., and also give you two maintenance sessions, with a comprehensive discount of nearly 30,000 yuan, which sounds like Get more discounts than others. But these things are the sales consultant’s own prices. In fact, the cost of these things is very low, so try to get cash discounts. It is important to do your homework to avoid being cheated and get real money discounts. Many people are interested in car research. Not much,

I briefly introduced the car’s power, configuration and guide price. After talking for a long time, I only know that joint venture cars have a reputation, and I know nothing about all aspects of cars. This car is very good, how much discount can I give? "Hearing this sentence, I have three judgments in my mind. One is to inquire about the price; I want to close the deal as soon as possible. Based on my comprehensive judgment about them, as long as the preferential price is suitable, I can pay the deposit on the same day. Therefore, I directly set the price at the market price On the basis of giving a discount of 2,000 yuan to ensure that the discounted price is higher than other 4S stores, after listening to the quotation, they did not pay a deposit on the day. As long as I did not leave the city, the preferential price I gave was basically the lowest. . Understand the quotations in the surrounding areas, and we have a bottom line when negotiating with the sales. It is important for consumers to follow our quotations, which will determine the final price trend. . The anchoring effect means that when people make judgments and estimates on data, they will be affected by the first value obtained, which is the "initial anchor", using the initial anchor as the reference point, constantly adjusting, making final estimates, and finally judging the estimation results. will deviate from the initial anchor, so when we fully understand the market price of the car, our unsolicited offer may become the initial anchor.