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JD.COM's poverty alleviation model

Snow pears have been planted in Jinchuan County, Aba Tibetan and Qiang Autonomous Prefecture, Sichuan Province for hundreds of years. However, due to its remote location and limited information resources, it is difficult for Jinchuan County to sell Sydney every year, and the fruit is rotten in the ground, so it is difficult for fruit farmers to guarantee the harvest. "Before 216, house prices in Sydney were very low and the market was not smooth. Three years ago, almost all pear trees planted for decades were cut down. " Liu Jiali, a poor household in Jinchuan County, planted 4 acres of Sydney trees. Time flies, Liu recalled the scene at that time with emotion. "My body is not convenient. In order to sell these pears, I have to choose the best pears and sell them in the county town 8 or 9 kilometers away. This is very difficult. "

the turning point appeared in 216. "At that time, after the opening of the newly-built Jinxueli Company in the county, the fruits were all underwritten by our farmers." Liu said happily, don't worry about pears rotting in your hands. Your income has increased four or five times than before, so you have hope for life.

It is the "Huimin Post" poverty alleviation model created by JD.COM Digital Branch and local government and enterprises that has brought changes to Liu's life. The "Huimin Station" model has promoted the upgrading of the entire industrial chain of the Sydney economy in Jinchuan County through the business model of "* * * building * * * winning" by the government, enterprises, factories and county residents.

At present, Huimin Station in JD.COM has covered more than 1, towns and villages nationwide, and 35, Huimin Stations have been set up nationwide, with a county coverage rate of 7%. In addition to the small station mode, JD.COM Digital Technology actively practices precision poverty alleviation through crowdfunding, industrial poverty alleviation and financial poverty alleviation.

The poverty alleviation mode of Huimin Post Station activates the "endogenous" hematopoiesis of county economy.

JD.com is committed to making the growing consumer demand in the low-end market drive the county economy and realize the concept of "buying villages and selling them" to benefit the people. Faced with the growing consumption power and the sinking market in the vast towns and rural areas, JD.com Digital Branch established an entity "Little JD". Com "-JD.COM Huimin Station, integrating commodity services, logistics services and financial services.

Take Jinchuan Sydney mentioned at the beginning as an example. Facing the "two mountains" where logistics and sales are difficult, JD.COM Huimin Station starts from four aspects: product packaging, logistics efficiency improvement, e-commerce and tourism promotion. Together with the local government and factories, the whole industrial chain from processing, packaging to sales in Sydney was upgraded digitally. With the help of a series of combination punches, Jinchuan Sydney juice products were sold for one and a half months, and the volume of goods in the past year exceeded 24, cans, covering more than 4 districts and counties across the country, which was once out of stock.

As Yang, general manager of digital rural business of JD.COM Digital Branch, said: "We are committed to finding high-quality products from vast rural areas, and then selling them to township consumers through Huimin Station network, connecting and activating parallel county markets; With the peak passenger flow in the high-line market, Huimin Station embraces the consumption potential of towns and villages and the kinetic energy of industrial upgrading, and uses the power of digital technology to help rural revitalization. "

innovate the crowdfunding poverty alleviation model to help agricultural special products go up.

Looking back at the innovative poverty alleviation road of JD.COM Digital Branch, the earliest success was crowdfunding poverty alleviation. As a national product crowdfunding platform, JD.COM Crowdfunding has launched an innovative crowdfunding poverty alleviation model, aiming at poor areas, helping poor farmers to launch agricultural products through crowdfunding model, matching the production cycle of agricultural products with the fundraising cycle of crowdfunding, achieving a balance between supply and demand, and solving the problems of farmers' "raising money" and "hoarding goods". At the same time, relying on this model, JD.COM Digital Branch helped poor areas to open up sales channels, and the high-flow display platform realized the two-way satisfaction of "farmers have land to sell and users have land to buy".

Honey in Ximeng County, Yunnan Province, which has moved from the deep forest to the people's dining table, is one of the typical cases in JD.COM.

In fact, since January 216, crowdfunding in JD.COM has helped more than 4 poverty-stricken counties, with more than 9 online crowdfunding projects on the platform, raising a total amount of more than 5 million yuan, which is four times higher than the average fundraising target. In addition to Ximeng's "natural honey", China Pear King in Xixian, Shanxi, Centennial Jujube Tree in Awati Township, Kashgar, Xinjiang, Maojian Tea in Xinyang, Henan and other cases. All these show that JD.com has really helped local farmers win the battle against poverty.

join hands with various social forces to practice the social responsibility of enterprises to get rid of poverty.

In addition to the crowdfunding poverty alleviation model and Huimin Station poverty alleviation model, JD.com Digital Branch also cooperated with non-profit organizations and the media to carry out a series of poverty alleviation actions.

In March this year, JD.COM Digital Branch and China Red Cross Society jointly hosted the Second Crowdfunding Poverty Alleviation Competition of the National Red Cross System (hereinafter referred to as "Crowdfunding Poverty Alleviation Competition"). In just half a year, JD.com Digital Branch has helped many participating teams' agricultural products to become popular "online celebrity fruit" on crowdfunding platform from the unknown "buried in the soil", which not only promoted the sales of unsalable agricultural products in poverty-stricken areas, but also promoted the value of local agricultural brands, and practiced the public welfare poverty alleviation concept of "consumption is poverty alleviation, and purchase is charity". According to statistics, the first phase of the provincial crowdfunding poverty alleviation competition * * raised 49 projects in 28 provinces, autonomous regions and municipalities directly under the Central Government, * * * raised 8.241 million yuan of agricultural products, and the public participated in 1.455 million people, accurately docking 19,211 poor households and 6,641 people.

In addition, the new model of poverty alleviation and agriculture assistance created by JD.COM Crowdfunding and Phoenix Satellite TV aims to use the platform advantages and big data capabilities of JD.COM Crowdfunding to help solve the sales problem of agricultural and sideline products, so that high-quality agricultural and sideline products in remote areas can enter thousands of households in the era of mobile Internet. Related Q&A: Related Q&A: Do you want to make money first or bring the baby first?

As a mother with rich parenting experience, I want to tell you that according to your current situation, there is no substantial conflict between making money and taking care of the baby, but the child is going to kindergarten soon, so you should spend more time and energy on him.

First, normal office workers can make money and take care of their children (after going to kindergarten).

with all due respect, I didn't see the conflict between the two. Your child is going to kindergarten. Excuse me, how much time does Eva need your care when she goes to kindergarten in the morning, comes back in the evening and goes to bed at night? Just go home from school to a few hours before going to bed!

If you are worried that you won't have time to pick up your children at night, there is a care service in the kindergarten now, which costs 2 to 3 yuan a month. You can take care of it until you come back from work, and you can rest assured that a special teacher will take them to play games or read picture books! In the morning, you can send your child to the kindergarten early or late according to the family time, as long as you communicate with the kindergarten! Nowadays, many children's parents are dual-employed, and kindergartens are more humanized.

second, if you are busy at work and often work overtime until the children go home after bed, my suggestion is that you can change jobs.

There may be differences in wages, but at least you can make money while taking care of your children, and more importantly, you can realize your social value. In this way, there is no conflict between making money and bringing a baby.

When many mothers are faced with career or children's choice, most of them need their mothers' care when their children are just born, which is an important time for children to develop good habits. The mother's company time is 24 hours. If you are a newborn child, I will advise you to choose to take care of the child.

Third, if you want to quit your job because of your child's bad living habits, help your child correct the bad habits first.

What I want to say is that the establishment of children's good habits can't happen overnight. After children go to kindergarten, it's easier to keep close contact with teachers, care more about children, maintain a consistent attitude with teachers, and reach a United front to help children develop good habits together!

Of course, when you go to work during the day and go home to take care of your baby at night, you will definitely be tired and upset when you have to face the work pressure and your baby's mischief. However, to take a step back, take care of the baby or make money. Don't you feel tired and worried after you choose one of them? Choose to make money, feel sorry for the baby; Choosing to bring a baby without income will be even more troublesome!

Many stay-at-home mothers will choose to return to work after their children go to kindergarten, because their children need less time to take care of themselves! Personally, I think: under normal circumstances, after children go to kindergarten, there is no substantive conflict between making money and taking care of children, and both can be taken into account!

I'm Mi Ma, pay attention to me, learn more parenting knowledge, and accompany the children to grow up together!