In 1980s, I entered Qinshui Industrial and Commercial Office, Lianhua County Industrial and Commercial Bureau, Pingxiang City, Jiangxi Province, and was assigned the task of trademark supervision. At that time, in the township, except for a few registered trademarks of state-owned enterprises, no private enterprise had established this awareness. Throughout the 1980s, there was no case of trademark infringement within my jurisdiction. In 1990s, the private economy in my area developed rapidly, the market was active, and people's brand awareness was enhanced. At that time, most productive enterprises had the desire to apply for registered trademarks, but it was difficult to create a brand! As a result, some private enterprise bosses came up with the idea of taking shortcuts, and even engaged in OEM for a while? Next to the famous brand? There are many phenomena. So from this stage on, I have handled more and more trademark infringement cases.

Later, he was transferred to Lianhua County Administration for Industry and Commerce, and worked in law enforcement and legal supervision positions successively. I have been dealing with trademark supervision for 30 years. Although the economic development of Lianhua County is not as good as that of big cities, trademark infringement cases still occur here from time to time, and there are many kinds. After a brief summary, I put them down to several types.

First, after the expiration of the trademark license agreement, the transferee continues to use it without authorization. The Qin Ting trademark registered by Lianhua Qin Ting Cement Co., Ltd. is well-known in the local cement industry, and a small cement factory signed a trademark license agreement with it. Later, the license agreement expired, but the small cement plant continued to use the Qin Ting trademark, which constituted trademark infringement.

The second is similar to the use of well-known trademarks. A few years ago, some consumers reported that a batch of Xizhilang jelly appeared on the market without labeling the manufacturer, which was suspected to be counterfeit products. After receiving the report, we traced it to a jelly factory in the county. After entering the workshop of the jelly factory, we found that it was in a semi-discontinued state and the environment was dark and messy. In the warehouse of the factory, we also found some adhesive tapes wrapped in jelly plastic, which read? Hiroyuki Three words. In the face of industrial and commercial law enforcement personnel, the owner of the jelly factory claimed that his behavior did not constitute an illegal act. He said, Look again, what am I? Kizaburo? ! ? After listening to the boss, we took a closer look and found out? Kizaburo? , but? Three? How to write this word? What? The words are so similar that it is easy for consumers to mistake them for? Hiroyuki . Therefore, we have dealt with this case accordingly.

The third is the deliberate use of other people's trademarks as the name of their own enterprises. Not long ago, our bureau seized a batch of electric vehicles produced by Phoenix Xinye Company, whose registered trademark is Xinye, but it is prominently used in the products? Phoenix? Two words, it is easy for people to confuse their products with Phoenix brand electric vehicles.

Fourth, the trademark applied for registration is intentionally close to a well-known trademark, which makes people mistakenly think that it is a well-known trademark. Conch plastic-steel materials are well-known, and some people have applied to register the sea pepper trademark; As soon as the Sun God trademark became famous, someone registered the Hercules trademark. In fact, playing the game of this famous trademark is like dancing on the tip of a knife. If you are not careful, you will hurt yourself.

So, as a trademark director for many years? Old? Business people, I want to tell you that registered trademarks should not be touched by others' light, but should go their own way and create brands.