However, in the current hot field of small and micro pure electricity, BYD has no models to take. In the case that e 1 stopped production and Yuan Pro was unable to take on the heavy responsibility, BYD urgently needed a brand-new small car to improve its product structure.
At present, small cars and mini-cars account for more than 40% of the new energy market, and BYD certainly can't ignore it.
Recently, BYD officially announced that the brand-new small pure electric dolphins have started to be pre-sold. After comprehensive subsidies, the pre-sale price range is 96,800-65,438+024,800 yuan. As the first model of E-platform 3.0, BYD has high hopes for dolphins.
| Price: Unexpectedly high.
Judging from various renderings and photos of real cars released by BYD before, it is generally believed that Dolphin is a mini-car of the same level as Wuling Hong Guang MINI EV, Changan Benben EV or Roewe Claiwei. Because the mini-car market is very hot now, BYD has no such cars after e 1 stopped production.
However, the price of dolphins starting from 96,800 yuan directly discouraged many people, and its price greatly exceeded previous expectations. If BYD Dolphin shows stronger product performance, then the price may be acceptable to consumers.
But BYD Dolphin is just a small car with a body length of 4 125mm. The maximum torque of the top model is only 290n·m, and the longest cruising range is only 405km. There is no outstanding advantage in performance. Therefore, many consumers will make a "too expensive" evaluation.
| BYD Purpose: Test the new style of water.
Dolphin belongs to the first model of BYD Ocean Series. As can be seen from the product design, Dolphin and Dynasty series new energy vehicles are two completely different styles. For example, the dolphin has put on a brand-new English logo, and the design language is completely different from BYD's family-style "dragon face".
According to BYD's official introduction, Ocean series models will focus on pure electric vehicles, with completely younger design, bolder and more radical body lines and body shapes. For example, BYD Dolphin adopts a design technique similar to the suspended roof, which looks more fashionable.
BYD doesn't want to build Ocean Series into an independent brand like Euler and Tanks, but hopes to add a new force with young people as the main target to the existing product matrix, so as to seize more market segments and further enrich the connotation of BYD brand. But how to make consumers accept higher-priced cars will be a big problem for BYD.
| competing models: fuel vehicles replace electric vehicles.
As can be seen from the pre-sale price, BYD has not designated the competitive models of Dolphin as mini-cars such as Wuling Hong Guang MINI EV and Chery Ant, but in the field of pure electric mini-cars, Dolphin actually does not have many direct competitors.
BYD Dolphin's goal is not in the field of electric vehicles. The competitors that dolphins will replace are probably Honda Fit, LIFE, Volkswagen POLO and other small fuel vehicles.
Through the good market performance of Honda Fit and Volkswagen POLO, it is proved that this small car with a body length of about 4 meters has great market demand. The price of BYD Dolphin is close to these models, and it also has a great advantage in the cost of car use.
Dolphin, as a pure electric vehicle, is more convenient to maintain and has a more fashionable appearance. At the same time, it is not affected by restrictive policies. Such an obvious advantage is probably the main reason why BYD sets a high price for dolphins.
Today's BYD does have a strong market influence, but is there really a demand for small pure electric vehicles of 90,000 yuan in the market? Do dolphins really have the strength to steal the market share of Honda Fit, Volkswagen POLO and other models? Small pure electric vehicles starting from 94,800 yuan are too expensive for most consumers, so how far BYD's ocean series can go is still unknown.