1. Difficult risk assessment: County cultural tourism projects are often emerging industries with high market and policy risks, so it is difficult to find comparable samples for risk assessment. This increases the difficulty of bank risk control.
2. Late entry into the market: Because the planning and construction of county cultural tourism projects need to involve multiple departments and levels, the landing time is relatively long, but the source of funds of banks needs to be stable, which leads to the "late entry into the market" when financial institutions support county cultural tourism projects.
3. Great financial pressure: County cultural tourism projects often face high construction and operation costs and long payback period, which leads to great financial pressure on enterprises and is difficult to meet the requirements of banks for repayment ability and loan interest rate.