Generally speaking, there are many kinds of food in China, and as a big country of food, China definitely has a certain position. Many people who go abroad have the feeling that foreign food is really not to their liking.
Similarly, because of this situation, it is also the choice of many people to take the sauce abroad. The most common one is the Chili sauce "Laoganma". However, according to the current situation, the "Laoganma" who once even sold well overseas has a downward trend.
The policy that Laoganma has been pursuing.
As we all know, "Laoganma" is a family business. Unlike some joint-stock companies, it is completely owned by the Tao Huabi family.
Moreover, "Laoganma" is different from other companies because of its "three noes" policy, that is, "no loans, no financing and no listing". Even if there are good investment opportunities, they are behind closed doors.
Tao Huabi's "three noes" policy towards the company may also be related to her life experience. There is no doubt that she is an excellent entrepreneur, but at the same time, she is a mother.
In those days, people got married very early, but unfortunately, Tao Huabi's husband died very early, leaving only two sons to accompany her.
Women are weak, but mothers are strong. Without his father, Tao Huabi decided to support his sons. She has done all kinds of hard work to make a living. Later, because of the preferences of Guizhou people, she opened a bean jelly shop, which paved the way for her future "Laoganma".
Good sauce is needed to mix jelly. In order to let more people visit her shop, Tao Huabi was very careful about the sauce, but at this time, the problem appeared again. People actually only buy sauce from her and then go to other places to eat bean jelly. This made her finally change her mind and decided to re-study the sauce and then buy sauce for a living.
After that, with the efforts of Tao Huabi, a small pepper farm was born. A good product must have a good brand effect before people will buy it. At first, Tao Huabi's "Laoganma" was just a nameless product, and its sales scope was very limited. At this time, you need to market slowly and steadily and accept profits.
However, when the "Laoganma" just caught fire, imitation became popular all over the country. This is definitely a blow to her. At that time, even a company registered the same name as them in advance. There is no way, Tao Huabi began to forge, but the final outcome is good.
Nowadays, Laoganma Chili sauce is a product that even foreigners buy from China, and its annual sales volume is very considerable. For those who live or study abroad, Laoganma is a feeling of homesickness and an indelible taste of hometown.
However, in addition to these external conditions, Laoganma, under the leadership of Tao Huabi, has been pursuing the policy of family self-reliance. This is inseparable from it. It's just that Tao Huabi has been fighting alone in the shopping center, saving the situation again and again and summing up the truth.
The "three noes" policy that was once effective for Laoganma Company.
Seeing how Tao Huabi has made the brand Laoganma stronger and bigger step by step, we can know a little about "shopping malls are like battlefields". She needs to deal with these external blows at any time, so this is the best way to control everything, at least for Tao Huabi at present.
In the "Laoganma" three noes policy, "not going public" is mainly because the company may develop faster after listing, but it also faces greater risks.
At the same time, listing also brings about the division of shares. It can be said that "Laoganma" is a child brought up by Tao Huabi alone. If she shares it with others, first of all, she is untrustworthy. Secondly, it will reduce her control in the face of danger. The same is true of "no financing". The so-called "angel" financing is indeed the first choice for every entrepreneur today.
However, hundreds of companies are established every year, and hundreds of companies seek financing. However, most companies will have such economic problems, and the best companies can only survive the third round of financing.
The ultimate fate is just to be reorganized by a stronger company. Therefore, for an old company like Laoganma, financing is not short of money. Financing her ambitions will change Tao Huabi's original intention and go beyond her control.
Finally, "no loan" is the same as financing. Different from this, the burden will be a little more. After all, if you borrow money, you will have a mortgage, benefits and a repayment period. If the capital market is not careful, the company's economy will have problems. It is not a good plan for family businesses to borrow money rashly to expand production.
The "three noes" policy no longer conforms to today's form?
Now, Tao Huabi has distributed his equity to his two sons, and Laoganma Company continues to operate according to the "three noes" policy. However, according to the survey, people find that the performance of today's companies has plummeted. What is the reason?
Some people speculate that there is something wrong with the three noes policy of Laoganma Company, which is no longer suitable for today's development trend. They think that expanding an enterprise and its influence and win-win cooperation seem to be the best choice.
In their eyes, "Laoganma" is actually like behind closed doors, just paying attention to her own development. If she doesn't cater to the current trend, there will be a cliff-like decline. However, no matter how the shopping malls change, Tao Huabi's policies are always suitable for their companies, and the only thing missing is the brand effect in the marketing process.
Some people speculate that since Tao Huabi's son took over the company, the peppers used in Laoganma sauce are not native to Guizhou, so they have lost the market due to the change of taste.
In fact, this view is relatively narrow. Nowadays, few chili sauces use chili produced in Guizhou. Because of some problems in the breeding process, the peppers in Guizhou have been eliminated by the market. Therefore, the substitution of pepper will not be the reason why Laoganma sauce lost its market.
Based on all viewpoints, Laoganma Chili sauce lost its market mainly because of its taste. Nowadays, many online celebrity snack bars are on fire. Besides marketing, there is another most important reason: taste. Only foods that meet the public's tastes will win the market.
Although Laoganma Chili sauce has created many other series over the years, it has not made much progress in taste. What's more, there are many people sharing a piece of Chili sauce in the market today. If the taste cannot win, it will be forgotten by the market.