There are many people who have just started to contact the financial industry. What do I believe is network finance? Network finance refers to a new financial model that realizes financing, payment and information intermediary services through network technology and mobile communication technology, which is different from indirect financing of commercial banks. The financing methods of direct financing in the capital market are also different. Network finance includes three basic forms of enterprise organization: network small loan company, third-party payment company and financial intermediary company. Electronic banking, online banking and mobile banking, which are widely used by commercial banks, also belong to this field. Network finance can be said to be a new field combining traditional financial industry with network spirit. What are the characteristics of the development of network finance?

1. Network finance is a new financial product in the era of knowledge economy and information revolution. The basic feature of the industrial age is that machines replace manpower, and scientific and technological progress improves labor productivity. Traditional CRM is basically a closed system, which is not easy to radiate outside the participants and has limited influence. In the era of information revolution, informatization is the natural trend of financial evolution, which transcends the traditional CRM model of financial institutions and builds a decentralized and customer-friendly communication channel. Finally,

Second, the business activities of traditional financial institutions are based on information asymmetry, and network finance has eliminated this asymmetry and earned the price difference of information asymmetry.

Third, online financial enterprises can directly contact customers at low cost and conveniently, which has the characteristics of centralization, community operation and profit from sales.

Traditional financial institutions only serve as organizers and platforms, and the relationship with customers is based on the service-to-service relationship of interest exchange. In the form of the Internet, this relationship has become a customer-to-customer relationship, which is an equal relationship.

Fourth, in the era of big data, the Internet can improve and expand the frequency and width of contact between financial institutions and customers, mine more useful information, and provide users with differentiated customized services. The main feature of the market is the prominent head, but the proportion of people and things in this part is very small, and the relatively slow part is called the tail, which has a huge base, but this part is ignored by traditional financial institutions.

The network can provide 24-hour point-to-point real-time service through the physical world and the virtual world.