Jinli International Jewelry Trading Center (hereinafter referred to as "Jinli Center") is a large-scale high-end jewelry trading platform under Shenzhen Anhua Investment (Group) Co., Ltd., which currently includes two major projects: Phase I and Phase II.
20 12 is a landmark year for Jinli International Jewelry Exchange Center. Gionee Center is like a wonderful flower in the jewelry industry. It has been in full bloom for five years and is getting more and more fragrant. Taking five years as the boundary, the development of Gionee Center has entered a new era. In 20 12, the fifth anniversary celebration of Gionee Center was grandly held, and the second phase of Gionee was grandly opened, and a platform for exchanges between Chinese and foreign merchants was built, and in-depth cooperation was achieved with public service platforms, and the industrial layout and service functions were further optimized and adjusted. All these have brought a lot of vitality to the jewelry industry under the circumstances of weak export of 20 12 and insufficient domestic demand, and at the same time, they have maintained the platform construction and achieved good development.
1. Basic information and comparative advantages of Jinli Center
The first phase of Gionee Center opened on June 5438+ 10, 2007. It is a jewelry trading platform integrating jewelry purchase and high-end business services. The first phase of the center has a seven-story business area of nearly 30,000 square meters, and there are nearly 200 gold and jewelry enterprises, bringing together many jewelry brands and powerful manufacturers. Most of them are holders of famous brands in China and well-known trademarks in China. Business varieties include gold, platinum, inlay, silver ornaments, jadeite, pearls, precious stones, world famous watches, jewelry equipment and so on. The existence of authoritative inspection institutions fully guarantees the quality of traded goods. The first floor of Gionee Center (Phase I) is the international jewelry brand exhibition area, the second floor is the emerald pearl area, the third floor is the colorful silver jewelry area, the fourth floor is the comprehensive brand exhibition area, and the fifth and sixth floors are the Shenzhen gold jewelry industry service platform (Shanghai Diamond Exchange on the fifth floor, Shenzhen gold jewelry industry service platform on the sixth floor, etc.). ), the seventh floor is the business club. "Golden Rhododendron Five-star Business Butler" provides five-star business butler service for settled enterprises and buyers. Advanced management and excellent service have created an excellent business environment and are the first choice for domestic and foreign jewelers to purchase and trade in Shenzhen. Since its establishment nearly six years ago, Gionee Center has had successful experience in attracting investment, platform operation, information exchange, business services and brand incubation, and has great influence in the industry.
20 12 China jewelry yearbook
With the support of the Ministry of Land and Resources, Shenzhen Municipal Government and Luohu District Government, the second phase of Jinli International Jewelry Exchange Center came into being on the basis of the mature operation of the first phase platform of Jinli Center. The second phase of Gionee Center is located in the National Jewelry Testing Center Building, Beili South Road, Luohu District. It is a high-end exhibition and trading platform of South Industry-University-Research base in China's jewelry industry. It has a four-story business area of more than 20,000 square meters, and has gathered well-known brands and internationally renowned brands in the jewelry industry on both sides of the Taiwan Strait. Its business varieties include high-grade jadeite, inlay, gold, gold, diamonds, colored diamond, platinum, palladium, pearls and silver ornaments. "Golden Dujuan Five-Star Business Butler" provides the whole process of caring service, making it the center of new product release, purchase transaction, authoritative testing and information exchange in China's jewelry industry.
On 20 1165438+February1,the second phase of Jinli Center began trial operation, which immediately attracted extensive attention from jewelry industry, news media and all walks of life. On March 3rd, 2065438, the second phase of Gionee Center was grandly opened. With the orientation of "high-end brands and complete categories", Gionee Center strives to create the agglomeration effect of high-end jewelry display and trading in China, and strive to create a new model of jewelry industry and a national jewelry business card.
20 12 China jewelry yearbook
Today, nearly 300 jewelry companies have gathered on the Gionee platform, with complete business categories and a collection of fine products. All enterprises decorate Jinli, a never-ending jewelry exhibition market, with colorful gestures. The gathering of public resources such as National Jewelry Quality Supervision and Inspection Center, Guangdong Jewelry and Precious Metals Testing Center, Shenzhen Gold and Jewelry Industry Cluster Base, South Industry-University-Research Base of Chinese Jewelry Industry, Shanghai Diamond Exchange, and jewelry enterprise office headquarters also endows Jinli Center with unique advantages.
2. Innovation measures and achievements of Gionee Center 20 12
In 20 12 years, the global economic downturn is still irreversible, and the jewelry industry has also encountered difficulties to varying degrees. "In this winter, we have worries and struggles, but at the same time we also have warmth and hope." At the beginning of the year, the person in charge of the Gionee Center said that confidence and hope should be conveyed to everyone, including the enterprises where the Gionee Center is located. "The more difficult it is, the better the service, so that enterprises have confidence in themselves, in us and in the future." It is in this way of thinking that the Gionee team, together with the settled enterprises, tried their best to help everyone tide over the difficulties.
At the same time, Gionee Center has issued policies for many times, planned and organized a series of activities, and made contributions to the construction of the center, the brand development of settled enterprises and the progress of the industry.
20 12 China jewelry yearbook
2. 1 Build a communication platform for Chinese and foreign jewelry merchants.
20 12 June, Gionee Center, together with Belgium ACTYF Group, Shanghai Diamond Exchange, China Jewelry and Jade Industry Association, Shenzhen Anhua Investment (Group) and Guangdong Diamond International Chamber of Commerce, held the China-Belgium Diamond Investment Fair in the second phase of Gionee International Jewelry Exchange Center. Antwerp 17 senior diamond enterprises made a special trip to Shenzhen to have a quick talk with enterprises in Shenzhen. This activity further expanded the industrial exchange between Antwerp, the diamond capital of the world, and Shenzhen, the jewelry industry center of China, through the platform of direct exchange, so as to promote the diamond trade between China and Belgium and realize the win-win cooperation between the two sides. From August 20 12 to June 20 12, the series of activities of Guangdong, Hong Kong and Macao Division of Miss Jewelry World Competition of Gionee Center and the international collective wedding of Shenzhen Women's Federation of Gionee Center were presented brilliantly, and the communication between Gionee Center and Chinese and foreign customers and other industries was closer. On October 2012165438+10, the Shenzhen Sales Fair of Jinli Center and Antwerp Diamond Dealer will also be held grandly, and the cooperation between Jinli Jewelry and the jewelry industry at home and abroad will be further expanded.
201September 14~ 18, 20 12 Shenzhen international jewelry exhibition and 20 12 Shenzhen jewelry festival were held simultaneously in Shenzhen convention and exhibition center. In response to this jewelry exhibition and jewelry festival, Jinli Center launched a series of themed activities to give back to the support and trust of all sectors of society. Among them, the regional jewelry buyer summit held by this opportunity has become the biggest highlight of this series of activities of Gionee Center. Buyers' Summit cooperates with regional jewelry associations in Henan and Jiangxi, and invites mainland jewelry buyers to visit, appreciate, exchange and purchase in Jinli Center with the help of the perfect supporting service platform. The regional jewelry buyers summit is targeted, centralized, high-end and professional, and it is a good opportunity for Shenzhen and mainland jewelry enterprises to enhance exchanges and interactions. It is hoped that the activity will establish a strong strategic cooperation foundation for Jinli Center, Shenzhen jewelry industry and mainland jewelry industry, realize resource sharing, complementary advantages and common development in cooperation, and push the development of China gold jewelry industry to a new level.
2.2 High-end professional management ushered in new development opportunities
As an operating platform for professional jewelry services, Gionee Center has gathered a number of well-known jewelry enterprises at home and abroad with its strong appeal, mostly "China Famous Trademark", "China Famous Trademark" and jewelry brands with international patented products. As soon as the second phase of Jinli Center came out, it attracted a number of well-known jewelry enterprises, such as China Gold, Changning Diamond, Nanyang Hengxin, Fengpei Jewelry and Yuan Mei, to settle in and pay attention to specialization and characteristics.
As a large-scale high-end trading platform, Gionee Center gives full play to the role of market barometer, pays attention to communication with local industry associations, large jewelry trading markets, sales terminals, industry media and other channels, and provides decision-making staff for jewelry enterprises and manufacturers. At the same time, active and effective attempts have been made in group participation and brand combination promotion; Using the strategy of "management by objectives", we cooperated with operators of special resource brands such as communication operators, financial institutions and non-profit organizations to expand channels and increase mutual trust, which enhanced the image of Gionee Center and settled enterprises and was recognized by settled enterprises.
20 12 China jewelry yearbook
On August 20 12, Shenzhen Anhua Company and Shenzhen Luocheng Company signed a strategic cooperation agreement in the second phase of Jinli International Jewelry Exchange Center, and the two sides reached an agreement on attracting investment, resource integration and development. Two-way access to equity and personnel arrangements is the highlight of this strategic cooperation. The head of Luocheng Company became the general manager of Jinli International Jewelry Trading Center, which laid a solid foundation for this cooperation. At present, Luocheng Company is responsible for the management of the public service platform of Shenzhen Gold and Jewelry Industry Cluster Base. With the implementation of strategic cooperation between the two parties, Luocheng Company will give strong support to Jinli Center in terms of capital, management, resources and project consultants. The two sides will share resources, complement each other's advantages, seek common development, comprehensively optimize the platform functions, including Jinli Center, and jointly make gold and jewelry enterprises and industries bigger and stronger.
2.3 Grade service shows reputation
20 12 China jewelry yearbook
At the beginning of its establishment, Gionee was positioned as a "functional Gionee" to build a professional service operation center for the gold and jewelry industry. Her pioneering work in service has always been praised by the industry. In July, 2007, in order to reduce the transaction cost and improve the capital turnover speed of enterprises, Gionee cooperated with Shenzhen UnionPay to launch the installation service of POS machines for merchants' professional market terminals, which effectively reduced the credit card rate. In May 2008, Jinli Center launched the service of "Golden Dujuan Five-Star Business Butler", which became the first high-end service brand in the jewelry industry. On June 5438+ 10, 2008, Gionee provided 65438+ billion yuan of financing guarantee for enterprises, which was the first time for enterprises to provide financing guarantee for enterprises. 20 10 may, the service of "golden cuckoo five-star business housekeeper" was integrated and upgraded, and the new 6S service concept standardized the service content. At present, Jin Dujuan has included business services, financial services, license services, talent services, publicity services, caring services, security services, property management services, communication services, value-added services and other 10 services; 20 12 In order to better reflect the high-end style of Gionee Phase II, Gionee Phase II provided further financial personal services for the settled enterprises. In conjunction with China Industrial and Commercial Bank and other financial institutions, we launched a new financial product "lease loan" service package. Enterprises can apply for loans from China Industrial and Commercial Bank on the basis of lease, and the bank will pay the rent for the enterprises that have settled in Jinli Phase II, and the customers will repay them in installments. Lease loan can effectively alleviate the financial pressure of enterprises and improve the capital turnover space. Gionee Center will continue to deepen excellent butler service and enhance its competitive advantage in an all-round way.
3. Future development planning of Gionee Center
"The business world is changing rapidly. Whether as a platform operator or a resident enterprise, the road to growth cannot be smooth sailing. Therefore, we should all have a long-term vision and plan for sustainable development. " The person in charge of Li Jing said that the prospect of the jewelry industry is very bright. What you can do while boosting morale and confidence is to stick to your original dream in an uncertain business environment. Li Jing's dream is to build a high-end jewelry trading service platform, thus establishing a business card for the jewelry industry.
In the future, Jinli Center will learn from the management experience of excellent professional markets at home and abroad, constantly innovate and improve service content and quality, enhance market competitiveness and industry influence, and make newer and greater contributions to the development of gold and jewelry industry in Shenzhen and even China.
20 12 China jewelry yearbook