Che Jun once operated an imported car exhibition hall and experienced many luxury car sales. To tell the truth, the demand of elite people to buy a car is actually more direct than that of ordinary people. For example, when we buy a car with100,000 yuan, we usually hope that the brand is hard, the space is large, the power is good, and the fuel is saved; However, local tyrants (not derogatory) often choose luxury cars of 800,000 or millions, and they often swipe their cards because of the advantages of 1 2.
Here are three typical sales cases to share with you.
Owner: Mr. Zhang
Model: President of Maserati
Mr. Zhang works in the hotel industry and is meticulous in his work. However, he was quite happy when he bought a car, that is, he rushed to the president, looked at the real car, negotiated the price and directly swiped the card. The whole process is only 30 minutes, which is almost the fastest sales record of this car.
However, after swiping the card, his friend with him complained a few words: Why did you buy this car? There are many problems, such as low chassis, hard suspension and little space. This is just an Italian tractor.
Mr. Zhang smiled indifferently. "I like this car for a long time. Look how sexy its design is. I use it as a daily means of transportation. Isn't there an Odyssey to pick up the children at home? Going out to play is also driving a raptor. Besides, how many years can you expect me to drive? Almost the top account, the next target is Porsche 9 1 1. "
Che Jun: If you have the strength, you can really do whatever you want. The advantage of having more cars is that you can define different usage scenarios for each car. The president is equipped with a 3.0T twin-turbo engine with a maximum power of 350PS and an acceleration of only 5.5s per 100 km. There is nothing wrong with handsome street bombing.
Owner: Ms. Li
Car: Toyota Erffa
Ms. Li is a private owner of a small business with little liquidity. It takes a little effort to buy Erffa, but she can make people feel the wisdom and courage of women to buy a car.
20 19: the guiding price for the second issue of double clearing was 856,000 yuan, and the price was increased by about 200,000 yuan at that time, and it landed 165438+ 10,000 yuan. Ms. Li borrowed 700 thousand to pick up the car. It is rare to borrow so much money to buy a luxury car. She didn't even look inside the car before swiping the card. It was all handled by the driver.
Don't think she is putting on a show. She bought this car for a certain purpose, just to join the local Erffa Drivers Association, get to know some higher-level bosses and expand her business. In addition, Ms. Li is an oil wholesaler. When collecting the loan fee, she proposed to pay off the account with engine oil, which has been really hard.
Automobile Jun: A luxury car is also a business card of a businessman. Many times, they don't know the performance of the car, and they don't have the heart to understand it. They just need this car. Finally, Ms. Li successfully offset the handling fee with engine oil, and there was a shortage of glass water in the store. We bought another batch from her and became her customers.
Owner: Mr. Xu
Car: Mercedes? G500
When people who like cars and money come together, love can make people crazy or desperate. Lao Xu is a true friend of the car gentleman. BMW M4 was his several years ago. Every car has to be overhauled and replaced every two years on average. M3, C63, Paramera and other luxury cars were once his cars. Now he is the general manager of the family business, but his bank card doesn't even have 20 thousand yuan.
The reason is simple: all the money earned over the years has been used to play with cars. Before the Spring Festival, G500 spent 265,438+million, and nearly 200,000 was replaced by G63, which was really willing to give up. What's even more outrageous is that he spent 60,000 yuan to buy a Scorpio exhaust before picking up the car. When loading the car, he found that G500 could not be installed due to different specifications, and it is still in the warehouse.
Lao Xu also leads a simple life. He feels that it is totally meaningless to earn money and work hard if he can't own a car he likes.
The reason for breaking up with my last girlfriend is more straightforward. The girl hit his Paramera and then began to resent it. Every day, she encourages him to change cars. In fact, Lao Xu is very attentive to every car. Modification not only costs money, but also takes emotion and thought. He thinks that the girl doesn't like the crashed car and will not like him in the future.
Motorist: I've had enough of Lao Xu's extravagance and waste in my car at home. His parents came to accompany him during the Chinese New Year, just in time for the epidemic. During the period, I was afraid of being discovered, so I didn't dare to open it once. Is it like secretly buying a toy car with lucky money when I was a child, and then I dare not play in front of my parents?
abstract
A car is not only a means of transportation, but also a little affection. More than 654.38 million shopping carts are not soulless, such as Fit, Mazda 3 and Audi a 3, and many young users play with them. The Erffa, which increases the price by 200 thousand, is flashy and seemingly worthless. Who knows how much money car owners make from it?
Of course, it is not without money. Luxury car users don't have to worry too much about performance, because the car has reached a certain level, and the basic performance such as power, space and face value has been completed very well. You just need to choose one that you really like or need. Do not believe you, which models with a size of more than 300,000 are ugly or slow?
Pursuing one's own authenticity requires capital and strength. Come on, dear friends, the flowers in spring are blooming again.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.