The anxious father chose "selling articles" instead of charitable donations. If this article is forwarded again, it will raise an extra yuan for the treatment of Xiaoxiao.
Immediately, some netizens called it marketing hype. Luo's treatment cost is not as high as mentioned in the article, and Raul has real estate in Dongguan and Shenzhen, and the money has already been raised.
2016165438+10.30, the appreciation funds of all articles on that day were returned to netizens in the original way. After accounting, it is 2525808.99 yuan.
But in the end, it's a pity that Luo didn't survive. Leukemia was diagnosed on September 8, 20 16, and died in the early morning of February 24, 20 16. Luo, a leukemia girl, struggled with the disease 107 days and lived in this world for 6 years.
Extended data:
The specific timetable of the event is as follows:
Raul's official WeChat account published "Luo, stop for me", and the reading volume was close to 654.38+0 billion in just a few days. 1 65438+1 in the early morning of October 30th, the appreciation amount of1hour exceeded1ten thousand yuan. The exponential growth of love once again tests online charity.
These days, an article written by Raul for his sick daughter was wrapped by charity and spread wildly in the circle of friends. With a reading volume of nearly 100 million yuan and an appreciation of more than 2 million yuan, Rolle, who was involved in the whirlpool of public opinion, has long been unable to cope.
On September 7th, Raul's 5-year-old daughter, Luo Xiaoyi, was found to have low platelets in the kindergarten physical examination, which was suspected of leukemia. September 10 admission. On the same day, Raul published the original article "We are not afraid of nuisance" related to Luo Xiaoyi on its WeChat WeChat official account for the first time.
/kloc-in September of 0/2, Rolle suspended WeChat official account's exceptional function. Rolle said in the official WeChat account that WeChat official account's reward function will be suspended until the conclusion of her daughter's illness. Before the announcement, all the remuneration for the articles will be donated to poor leukemia children. The next day, I published the article "Jesus, don't make me your enemy".
/kloc-In September of 0/4, Luo was diagnosed with leukemia, and Raul resumed his reward. As of September 2 1 day, the WeChat reward reached 32,800 yuan. 165438+1October 2 1 Sunday morning: Luo became seriously ill and was admitted to the intensive care unit of Shenzhen Children's Hospital for treatment.
165438+1On October 25th, "Stop for me" began to be refreshed. This screen-swiped article can see such a sentence, "He chose not to donate money for public welfare, but to sell articles, and every time he forwarded it, he could get a donation of one yuan from Xiaotong Company."
This sentence is very clever and immediately gives this article a public welfare temperament. Moreover, the article does not prompt readers to reward, nor does it violate the posting specifications of WeChat official account. In a word, the reward function of WeChat has become a fundraising function. The reward amount reached the upper limit of 50,000 yuan per day.
165438+1At 4: 55 on October 27th, the official WeChat account of Shenzhen Xiaotongren observed and forwarded Raul's article "Jesus, don't make me your enemy" and won a reward. The next day, it appreciated at 10 1 10.79 yuan. This function was blocked by the platform because of too many favorable comments.
165438+1October 29th published the article "Don't let a child go astray because of money". So far, P2P has received rewards and transfers totaling 126508.79 yuan.
After Liu's company intervened, articles about fund-raising began to be published intensively. In the past few days, the article has reached the daily fundraising limit of 50,000 yuan. On the evening of the 29th, Raul's official WeChat account also hit the upper limit of rewards and was suspended from accepting rewards.
165438+1In the early morning of October 30th, crazy rewards broke through the limit of WeChat. Due to the fuse mechanism of WeChat reward, the daily reward shall not exceed 50,000 yuan. Millions of enthusiastic netizens have long been fidgeting. At 0: 30 on the 30th, the appreciation amount soared to 1 ten thousand yuan.
At this time, the appreciation of 1 minute exceeded 50,000 yuan, which broke through the appreciation limit set by WeChat. After 50 minutes, 1: 20, the appreciation came again 1 tens of thousands, and the total amount exceeded 2 million.
At this point, Raul's mood is indescribable. He simply calculated that compared with the high standard manuscript fee of thousands of words in the industry, the article "Luo, stop for me" written for his daughter has been appreciated more than 2000 times.
165438+1On the morning of October 30, netizens questioned that Rolle was quickly involved in the whirlpool of public opinion. A screenshot of a friend circle chat of a doctor in Shenzhen was circulated. The rolles spend less than 5000 yuan a day in the hospital.
Another netizen opened a property under Raul's name-one suite in Shenzhen and two suites in Dongguan. After verification, the article published on July 5, 2006+2065438 shows that there are two cars and an advertising company besides three properties in Shenzhen and Dongguan.
The burden of medical expenses is far from as heavy as Raul said. In the clarification forwarded by V of Weibo Medical University, it was written that by the end of 20 1 1, the total hospitalization expenses totaled 80,336.72 yuan, of which 1 1633.66 yuan was paid out of the catalogue, and the self-funded proportion was 14.48%, and the in-catalogue expenses were 68,776 yuan.
After some problems such as Raul's property, his daughter's medical expenses and even his life style were exposed. The opinions of netizens are divided into two factions. One school criticized Raul for using his daughter's hype to be inhuman, and the other school thought that whether it was hype or not, it was most important for the child to get better.
At this time, big V and tuba began to intervene and severely condemned them. Until this incident was "bloody marketing". At this time, I still don't forget to turn on my self-media appreciation function.
654381On the afternoon of October 30th, Shenzhen Children's Hospital announced the treatment expenses. Luo's three hospitalization expenses totaled 204,244.35438+0 yuan, of which medical insurance paid168,050.98 yuan and self-paid 36 193.33 yuan.
165438+1October 30th, 15:30, Raul responded to the method of handling donations for the first time. Apart from the treatment expenses for my daughter, I contacted the civil affairs department in Shenzhen, hoping to set up a fund to help children with leukemia. If it passes, it will be provided to other children with leukemia free of charge in the future.
"If someone feels cheated, he will bring it up and I will refund the reward to them." At this time, Raul cried in front of a group of questioning media cameras: no one cares about my daughter's life or death, just want to know if I am a liar.
165438+1on the afternoon of October 30 15:49, Liu announced that Liu Wenzhang's "Good deeds are done to the end, not afraid of cynicism" said that Luoer has three suites. One in Shenzhen and two in Dongguan, respectively, are serviced apartments and residences, with a total price of 1 10,000 and a loan of 420,000, which cannot be realized without the real estate license.
On the morning of 65438+February 1, Shenzhen Civil Affairs Bureau intervened in the investigation, and the cause and effect of the Luer incident once again caused discussion on the Internet, and the investigation team intervened in the investigation. Faced with out-of-control public opinion, the government began to intervene.
65438+February 1, 13: 15, Rolle and Liu announced the method of handling donations again. P2P Watch and Rolle jointly issued a statement, and the funding obtained through the article appreciation function will be 2 17 1 10.79 yuan.
65438+February 1 16:55, Shenzhen Civil Affairs Bureau, Liu, Rolle and Tencent negotiated to implement the final disposal method of donations, and returned the original paths of the above two companies to netizens.
References:
Baidu Encyclopedia-Luo Event