In recent years, JD.com's Jingdong Finance and Ping An Group's Jin Lu College have become a powerful financial flow app for many small and medium-sized banks.
Liu Xin Finance found that the "Bank+"column of JD Finance APP is diverting the deposit products of about 70 banks. There are also about 20 cooperative banks in the column of "bank deposits" in lufax.
"Jingdong Finance is currently the largest Internet deposit diversion platform on the market, far exceeding platforms such as Alipay, lufax and Tencent Wealth Management, accounting for 60%-70% of this market." According to an executive of a bank in East China, the charging price of Jingdong Finance is generally 35-40bp, but since the beginning of this year, the price of bank deposit products diverted by Internet financial platforms has shown a downward trend.
A private banker told Liu Xin Finance that his bank's deposit products on the Jingdong Financial APP once absorbed a deposit amount of 50-/kloc-0.00 billion yuan a day.
Internet giants with traffic and small and medium-sized banks without users get together and get what they need. Internet deposits have become an inevitable product of this era.
Many rural commercial banks and private banks in small towns have left the circle by launching deposit products on the Internet platform. For example, the following banks-
Relying on internet channels to absorb deposits, the deposit structure has changed a lot.
Because of its late start, A City Commercial Bank has a relatively weak foundation in local personal loans and savings deposits.
However, in 20 19, the savings deposits of this city commercial bank achieved rapid growth and the deposit structure changed greatly.
Let's take a look at the specific data performance-
By the end of 20 18, the savings deposits of this city commercial bank accounted for 29.32% of the bank's overall deposit business, and by the end of 20 19, this figure soared to 82.29%. By the end of 20 19, its savings deposit balance was 5638 1 100 million yuan, an increase of 385.438+0% compared with the end of last year.
A rating report on the bank shows that in 20 19, the above-mentioned city commercial banks opened up channels to obtain customers from savings deposits through the Internet platform. Through cooperation with Internet financial platforms such as Jingdong Finance, lufax and Yibao, online deposit products are launched through the mode of * * * sharing customers, accounts and products. The growth of higher-priced online savings deposits has become the most important driving factor for the bank's substantial growth in savings deposits.
Liu Xin Finance saw the bank's deposit products in the "Bank+"column of Jingdong Financial APP-
"XXX 360-day term" is deposited in 50 yuan, and the 360-day deposit interest rate is 4.69%, which can be withdrawn in advance, and the interest is calculated at the current interest rate of 0.35% (actual income = principal *0.35%* actual days /360).
There is no doubt that this interest rate far exceeds Yu 'ebao. In addition, because bank deposit products are protected by deposit insurance regulations, the principal is guaranteed. If there are risks, 65,438+000% will be paid within 500,000 yuan.
Deposit products similar to the above-mentioned city commercial banks are very common on Jingdong Financial APP, mostly from some small regional banks or private banks, such as Wudang Rural Commercial Bank, Tianfu Bank, Guiyang Rural Commercial Bank, Zhenxing Bank, Huatong Bank and Zhongguancun Bank.
They have few offline outlets, or private banks have no offline outlets at all, and their storage capacity is not strong. Originally, the debt side often relied on peers. However, at the moment when the mobile Internet is popular, banks gain customers in batches through Internet giant channels, and quickly absorb and save their retail storage business.
Judging from the JD Finance APP, the online deposit products of these banks have a low threshold, the minimum deposit amount is 50 yuan, and products with interest rates of more than 3.5% for more than 6 months abound, so the withdrawal is flexible. It has become an inevitable investment method for many users who pursue stability.
Interestingly, the deposit products of these banks on Jingdong Financial APP are often higher than the deposit interest rate on their own bank APP.
For example, a private bank "xx Deposit No.3" has an initial investment of 1 1,000 yuan in Jingdong Financial APP and its own APP, which all bear interest on a quarterly basis. The longest investment period is 5 years, but the annualized interest rate on your own APP is 4%, while the annualized interest rate on Jingdong Financial APP is 4.4%.
Analysts pointed out that the reason for this phenomenon may be that the traffic platform will give some banks discounts. After all, a bank usually cooperates with many traffic platforms, and the platform itself will choose to "earn less diversion fees" to give customers discounts.
The product is novel and innovative, and the diversion cost is about 1300 yuan.
Deposit products, originally just the competition between banks, have now spread to the price dispute between banks and platforms.
According to a number of bankers who divert deposit products in Jingdong Finance, the cost of cooperation with Jingdong Finance is usually divided into account opening fee and diversion fee-account opening fee refers to the user who opens an account through Jingdong Financial APP and has actual transactions, one user 20 yuan; The diversion fee is generally settled at 0.3% of the average deposit.
Some private bankers also said that the account opening fee used to be there, but now it has been cancelled. After all, more and more Internet giants are now laying out this business.
If more than 2 million deposit users have been recommended for financial institutions as described in the prospectus of Jingdong Finance, then Jingdong Finance earned 20 million yuan just for opening an account, which is really a big income, including diversion commission.
What is the cost of lufax, another bank's favorite deposit diversion artifact?
According to an Internet banker who cooperates with lufax, the settlement is generally 0. 1%-0.2% of the quarterly average deposit, and the bank will settle with the platform once every quarter.
If banks want their deposit products to rank high on the traffic platform, in addition to attractive interest rates, the user experience of the products should be flexible enough.
Although most bank deposit products support early withdrawal, the interest of early withdrawal = "principal * current interest of bank on withdrawal date * actual holding days /360".
But some banks will design some small details in the process of withdrawing money. For example, the deposit products of a private bank are initially invested in 50 yuan, and the product term is 5 years. Support early withdrawal. If the deposit term reaches more than 3 years, the deposit can bear interest at 5%. If the deposit term is less than 3 years, interest can also be calculated at the interest rate of 4.7%.
This is a typical interest-bearing product.
In fact, China's "Savings Regulations" stipulates that if all unexpired time savings deposits are withdrawn in advance, interest will be calculated and paid according to the interest rate of current savings deposits announced on the date of withdrawal;
If part of the withdrawal is made in advance, the interest will be calculated and paid according to the interest rate of current savings deposits announced on the date of withdrawal, and the interest will be calculated and paid according to the interest rate of fixed savings deposits announced on the date of account opening.
In order to attract users and design innovative products, smart deposit products with high interest rate of 4% are popular in the market with the initial investment of only 50 yuan 1 month, 3 months and 6 months later.
However, after strengthening the supervision of banks in various places, recently, the "smart deposit" products of many private banks such as Zhongbang Bank and Zhenxing Bank were taken off the shelves or sold out on various traffic platforms.
A small regional banker told Liu Xin Finance that two weeks ago, he was selling deposit products on Jingdong Finance. A few days later, he received an instruction from the window of the People's Bank of China. "The People's Bank of China thinks that the product is interest-bearing for documents and does not meet the interest-bearing rules of the People's Bank of China." The banker admitted that he was nervously improving his products.
In March this year, the central bank issued the Notice of the People's Bank of China on Strengthening the Management of Deposit Interest Rate, which regulated the guaranteed rate of return of structured deposits and the interest-bearing of time deposits mainly based on early withdrawal. Among them, the central bank requires rectification of irregular deposit "innovative" products such as early withdrawal of time deposits and interest calculation by file, and all deposit-taking financial institutions should strictly implement the relevant provisions on deposit interest rate and interest settlement management.