Telemarketing is also a kind of direct marketing, which belongs to one-on-one contact with customers. Financial products are non-essential and value-added products in life, and customers rarely take the initiative to come to the door, so they need a lot of telephone sales.

In fact, direct selling needs very meticulous and professional tools to communicate with customers, which requires very high quality of telemarketers. However, due to the widespread use of this method in insurance, wealth management and other products, people's resentment is growing, so the success rate is getting lower and lower. Zhang Yun Finance will answer your questions.