What are the requirements for store window decoration planning?
What are the requirements for store window decoration planning?
Window display should convey a new, happy and warm atmosphere. When displaying new products, happiness is to highlight the festive atmosphere, and warmth is to give people a warm and sweet feeling. The air in the Spring Festival is filled with the sweet and warm smell brought by these luxurious or lovely or warm windows. Merchants should skillfully infect with sweetness, surround with warmth, lead consumers with fashion and stimulate their shopping desire.
What are the requirements for store window decoration planning?
The exhibition is not only to make the sales performance of the festival climb, but also to predict the popularity of the whole year and make a good start for the sales target of the whole year. Therefore, the requirements for window display are very high. Clothing shopkeepers need to have solid and systematic professional knowledge, from the overall display design, window design, display props selection, purchase order confirmation, display implementation to every detail. The determination of the main color of the model's clothing, whether the collocation conforms to the theme of the season, the use and location design of props, the color of props echoes the color determined by the brand, the lighting accurately presents the atmosphere of the window and the store, the in-store display training, the maintenance of the store, and the service of the store staff, so that the window can strive to present the brand's pursuit of quality from the overall collocation to the detailed description to the service.
What are the requirements for store window decoration planning?
In order to attract consumers, businesses need to have a clear understanding of consumer positioning and understand your consumers' preferences and tastes. It may be a movie, a novel, an event, a song and a poster. According to these stories with conflicting plots, it attracts consumers' attention and arouses their infinite yearning and desire for consumption.
What are the requirements for store window decoration planning?
There is a careful behind-the-scenes planning behind the final beauty effect of the exhibition. At the beginning of the year, according to the clothing design and sales strategy for the coming year, it is necessary to know the fashion information and brand sales, so that the window can display the brand culture while maintaining the predictability of fashion trends and leading the fashion trends; Starting from the brand characteristics, plan the exhibition theme of every season and every important festival in the coming year.
What are the requirements for store window decoration planning?
Showing in the window is more than posing as a model. To do a good job in window display, clothing shopkeepers need to have the ability of market analysis and grasp the ability of image planning and scene copy design, so as to truly guide consumption and fashion. If necessary, you need to hire a professional clothing display designer to operate it.
What types of windows are decorated in shopping malls?
First, systematic window layout
The window area of large and medium-sized shops is large, which can be displayed in one window according to factors such as category, performance, material and use.
Second, the comprehensive window layout
It displays many unrelated goods in a window, forming a complete window advertisement. This kind of window arrangement must be carefully designed because of the great differences in goods, otherwise it will give people a feeling of "assorted porridge". Some of them can be divided into horizontal window arrangement, vertical window arrangement and unit window arrangement.
Third, the specific window layout.
It refers to the centralized introduction of a product in the window with different artistic forms and treatment methods, for example, the specific display of a single product and the specific display of a product model.
The above is to introduce the requirements of shop window decoration planning and the types of related contents of shop window decoration, hoping to bring help to friends in need.