If you want to succeed, you must be planned and have a keen sense of the surrounding consumption environment. Generally, you must make a plan to open a store before you do it.
It is necessary to do a good job in market research, determine whether the store site is suitable for opening a store, and do a good job in evaluation, so as to ensure the rationality of the plan. Proper store location is a necessary factor for the success of opening a store. The location is good, and you can make money by selling anything. Many supermarket owners think that the plan can't keep up with the changes, and always feel that what is written on paper is realistic. In fact, with this paper-based benchmark, we can formulate various workflows in advance and reduce the risk of opening a store.
There is nothing but money, and the cost of doing business is also very important. Whether the funds are self-owned or borrowed, and whether the funds are in place on time in the early stage of opening the store is an important reason for the smooth opening process of Chaoshi168.com. Here, I also want to remind all business owners that the loan amount in the start-up capital of opening the store is best controlled at 1/3 of the total investment to reduce the operating burden of the new store.
2. Store image and hardware configuration of the store project before opening the store.
The image of the store can not be ignored. Nowadays, consumers value not only the quality and low price of goods, but also the shopping environment and hardware measures of shops. Many entrepreneurs always think that the decoration of storefronts and facades is not included in the investment, so it is unwise to pay too much attention to the design of VI and CI systems of enterprises. Whether designing by yourself or looking for professional planners, stores should have an image design system to highlight the characteristics of commercial services.
During the construction period, in addition to supervising the quality of the project, there must be on-site supervision, so as to understand the complete situation of the whole store, so as to troubleshoot in the future and be familiar with the workflow of various hardware equipment.
3. Establish commodity availability and management system before opening the store.
Commodity is the soul of store management, so it is very important in this link. Contact suppliers, purchase price, production standardization process, pricing, product characteristics, cost calculation, display and decoration methods, etc. , should be clearly completed before finding the object to rent.
Establish a standard operating system foundation, and after the formal operation, according to the actual management problems, quickly make appropriate fine-tuning corrections, in order to get the store operation on the right track in the shortest time.
4. Personnel recruitment and education and training before opening a store
People are the foundation of an enterprise, so we must recruit people when the opening process is appropriate, strictly follow the principle of "quality rather than quantity, strict control", and avoid recruiting people at the late stage of opening or when the process is loose. On the one hand, there may be a shortage of staff because of time constraints, on the other hand, it is not conducive to the training of store personnel, which will lead to a low quality level. Moreover, many bosses, due to lack of recruitment experience, used a lot of family cronies at the beginning of their business, which caused great management troubles and unnecessary management cost losses in the future.
Personnel training is the cornerstone of store operation. Training should be organized in a planned way, so that personnel can fully and completely receive on-site guidance and classroom-style work flow and service quality training. As soon as many supermarkets open their doors, the on-site operation is in chaos. I wanted to attract a large number of passengers by opening a store for promotion, but I didn't expect that the personnel training was not in place, which led to low service quality and customers' dissatisfaction with complaints. As a result, I lost my wife and lost my soldiers.
5. Corporate promotion activities when opening a shop
Creating momentum marketing is very important for the opening of new stores. Before the opening, we should publicize the momentum through DM, media and tour buses to prepare for the opening and attract passengers. The opening of the new store designed an attractive set of promotional activities, which played a finishing touch on the initial operation. Generally, there are only two kinds of promotional activities for opening a store: trial operation and opening activities. In fact, the event design can cover short-,medium-and long-term stage planning (such as the cutting of gift time and the use of discount cycle), and the most flexible adjustment can be made according to the business situation.
Finally, we should remember the lessons of Mr. Shi, a famous entrepreneur in China, who failed to start a business. First, if he borrows money, he will fail. Second, he will fail if he tries too hard. Third, he will fail if he succeeds too easily. These key points before the opening of the new store are just to lay a foundation for future operations. The long-term development of a retail enterprise is a process of long-term accumulation and progress.