Successful cases of tofu shop entrepreneurship

On Minsheng Road in Guiyang, a tofu shop called 'Shijixin' is bustling with customers. The store sells soy milk, spicy tofu, fried tofu, white tofu, etc. There are more than 10 varieties. The owner of the store is Yu Huafang. After graduating from Guiyang Business College in 2005, Yu Huafang worked as a salesman and a supermarket shopping guide, but he suffered from "youth rice" and did not have any skills to live his future life. Okay. Below is the successful case of tofu shop business that I brought to you. I hope it can help you!

Yu Huafang discovered that people’s lives are inseparable from soy products, including soy milk for breakfast and tofu for meals. In 2006, Yu Huafang spent more than 5,000 yuan to study soy products in Kunming. After two months, he mastered the technology of making various tofu and soy milk. Then, with the encouragement and support of the cooking school, Yu Huafang began to try his first independent business.

The cost of starting his own business for the first time was more than 30,000 yuan borrowed by Yu Huafang. With this money, Yu Huafang opened his first soy product store in a relatively remote market in Kunming. The soy product store opened Since then, it has been operating poorly, and after barely maintaining it for two months, the soymilk store had to close due to lack of funds.

The first self-employment experience was short and painful. In the three years since 2006, Yu Huafang has been able to He has been summarizing and thinking about the reasons for the failure of entrepreneurship at that time, and he found that the failure of his first independent entrepreneurship was caused by three major reasons: improper location selection of the store, insufficient service experience, and lack of management experience.

Wherever I fell, I got up again, so I decided to leave the old path of tofu shop. Although I still opened a tofu shop, Yu Huafang was much more cautious this time. In order to avoid the capital chain being broken during the operation, Yu Huafang Fang Yi gritted his teeth and borrowed 60,000 yuan from the Rural Credit Cooperative, borrowed 50,000 yuan, and prepared a total of 110,000 yuan as continued investment in starting a business; he started site selection and market research one month in advance, and did enough preliminary homework; he used the latest electronic tofu Make machines to ensure that the technology does not fall behind; find several college students who have just graduated as waiters and train them for two months to improve service quality. Yu Huafang, who has experienced a failure, is very cautious in every step.

Looking at the bustling tofu shop, Yu Huafang couldn't hide his pride. He chose the name "Shijixin" tofu shop for two reasons. One is that it is closer to the times, and the other is that he feels that starting a new business is a new beginning. He hopes to have a new business. Good prospects.

Advanced technology and thoughtful service have made Yu Huafang’s soy products shop increasingly prosperous, and Yu Huafang is also full of a sense of accomplishment. Case 2:

In this 50,000 Among "Tofu Lang", only Yan Weibin is able to achieve annual sales of over 10 million yuan and create his own brand.

In Shipai Town, Zhongxiang City, the famous "hometown of tofu" in the country, 50,000 people make and sell tofu all over the country. It is said that they bring back 300 million yuan in funds during the Spring Festival every year.

Among the 50,000 "Tofu Langs", only Yan Weibin is able to generate annual sales of over 10 million yuan and create his own brand. Yan Weibin was born in poverty and lost his father when he was young. He relied on his brother and sister-in-law to support him. When he was in school, Yan Weibin had very good grades and was always the class monitor. He dreams of being admitted to a prestigious university and doing a big career in the future. But when the college entrance examination was approaching, Yan Weibin hesitated: According to his academic performance, it would be no problem to get into college. But once the title is awarded to the gold medal, where will the money come from to pay the tuition, and won’t it increase the burden on the brother and sister-in-law?

Looking at the busy and exhausted figures of his brother and sister-in-law, Yan Weibin made a painful decision: not to take the college entrance examination .

From then on, Yan Weibin began to make tofu with his brother and sister-in-law, and went from village to village selling tofu. There is a saying in Zhongxiang: "There are three hardships in the world, and it takes a boat to forge the iron to grind the tofu." It took Yan Weibin a while to understand the power of this sentence.

In the autumn of 1987, Yan Weibin, a tall, thin and elegant man, carried a load of nearly 100 kilograms of tofu every day and went to various villages to sell it. A pound of tofu is exchanged for a pound of rice, and the burden is always so heavy. I walk more than 20 kilometers every day and have thick calluses on my shoulders.

Sometimes I accidentally stepped into a puddle and fell, or I was chased and wrestled by a vicious dog, and a load of tofu was spilled. I felt distressed and scared, and I sat alone on the field ridge wiping my tears.

Although it is hard, Yan Weibin has a belief that has never been lost, that is: if you want to be the best in your profession, you must also sell your reputation if you sell tofu. After picking tofu for three months, Yan Weibin said to his brother: The consumption level in rural areas is limited and transportation is inconvenient. We have to go to big cities for development.

2. After hearing the information from his fellow villagers that Lanzhou people love to eat tofu, but no one makes tofu, Yan Weibin decided to make Lanzhou the first stop of his "city strategy".

In 1988, Yan Weibin opened a small tofu shop in Lanzhou. Relying on hard work and good taste of tofu, the small shop has won the trust and love of surrounding residents. Yan Weibin recalled that he was able to earn 5.86 yuan a day, which made him very satisfied. During the Spring Festival that year, he did not go home because he was reluctant to give up the opportunity to make money. As a result, on the 15th day of the New Year, he made and sold tofu alone, earning a net profit of 600 yuan, and accumulated the largest fortune in his life.

Yan Weibin is a person who can’t take any time off. Whenever he has time, he looks for business opportunities everywhere. He found out that some college cafeterias needed tofu supplies, so he went to those schools to set up stalls to sell. He also made some spicy tempeh, dried fragrant beans and other bean products, and rode a tricycle to various markets for wholesale sales.

With this dream in mind, Yan Weibin successively moved to Beijing, Xiamen and other cities for development, but never encountered good opportunities. 3. At the end of 1997, Yan Weibin came to Wuhan to start a business and opened a soy product processing factory in Yangyuan, Wuchang, to supply some nearby markets.

In September 1998, a buyer from Zhongbai Warehouse Supermarket Company found Yan Weibin and said to him: "Zhongxiang Shipai Town is known as the 'hometown of tofu'. Many consumers say that you have ancestral recipes for tofu." It’s delicious. Are you willing to supply our company?”

Yan Weibin, who has been looking for business opportunities, couldn’t wait for the invitation from Zhongbai Warehouse.

Moreover, the entry fee is only 1,000 yuan, which can be deducted from future payment in installments.

Yan Weibin described the feeling after becoming a supplier of Zhongbai Warehouse: "The world suddenly opened up." As Zhongbai Warehouse opened more and more branches, Yan Weibin's company's sales increased from 3 to 3 per month. Ten thousand yuan skyrocketed to nearly 700,000 yuan per month. Factory buildings were built and hundreds of workers were hired.

Just when Yan Weibin was happy to realize his ideal, Cheng Jun, general manager of Zhongbai Warehouse, made a request to him: register a brand for soy products, build a tofu shop in the fresh food area of ??the store, make it on site, and sell the tofu Come on culturally.

In 2002, Yan Weibin created the brand "Douxiangju" and registered the trademark. In 2003, when Zhongbai Warehouse opened its Youyi Road store, people discovered Yan Weibin's "Douxiangju" tofu shop, an antique and unique building in the fresh food area. This was the first tofu shop in a supermarket in Jiangcheng. . Here, consumers can not only witness the whole process of making tofu and buy with confidence, but also learn about the historical origins and nutritional content of tofu from the words engraved on the wall.

Yan Weibin said that although on-site production in supermarkets requires additional equipment and manpower, the cost has increased a lot, but the "Douxiangju" brand has been launched, allowing many consumers to buy tofu. Just think of "Douxiangju", it's worth it.

Since last year, Zhongbai Warehouse has opened stores in second- and third-tier cities in the province, and Yan Weibin has also opened "Douxiangju" in those cities. On the one hand, it supplies supermarkets, and on the other hand, it also makes itself a A chain of soy products companies across the province.

IV At present, the total assets of "Douxiangju" soy products company reach 3 million yuan, and the annual sales exceed 10 million yuan. Yan Weibin said that within three years, he is confident that the company's annual sales will reach 30 million yuan. ;