Recently, hundreds of enterprises closed down due to debts. Overnight, the news of Tao Jiji spread all over the streets. As the founder of this social e-commerce startup, Zhang Zhengping has no time to pay attention to the news. He is still dealing with businessmen, trying to find the best solution to appease businessmen and save Amoy. From entering the increasingly saturated e-commerce market to imitating the multi-player style, Taoji Ji hopes to win a place in the Shura market. Within a year, they have achieved considerable growth, but the era of blind expansion and entrepreneurship seems to have ended, and "speed" may be fatal. In the autumn of 20 19, Ji Tao was forced to suspend: due to insufficient financing, loans and deposits of thousands of platform merchants were transferred from Ji Tao to fill the gap.
From the outside world, Taojiji is a more competitive and sinking e-commerce platform. Founded in August 20 18, it has gained 65438+300 million users in just one year. In fact, as early as 20 16, Zhang Zhengping began to cultivate the sinking market. Tao Jiji's predecessor was called "Lightning Bargaining", which was originally used as a special commodity. The target customers are young people in small towns.
Zhang Feng, a former employee of Amoy Geek, told China Entrepreneur that they found that there was real demand in the depressed market, users were very sensitive to price, and the proportion of online shopping was not high. Founder Zhang Zhengping is a product manager and has rich experience in this industry. He once worked for Baozun E-commerce Company as the CEO of its brand tailstock sale platform "Crazy Sales". Baozun e-commerce company, which has always been low-key, is the most famous e-commerce agent in China and successfully landed on NASDAQ in May 20 15.