Open up the blue ocean market with the help of network marketing
In the face of this complicated foreign trade environment, how can small and medium-sized foreign trade enterprises minimize their expenditure costs, win the market and build a blue ocean market through innovative business development models in the fierce market competition and severe foreign trade environment? Relevant persons pointed out that the Internet is an effective means for foreign trade enterprises to break through the traditional market competition. Small and medium-sized foreign trade enterprises can minimize operating costs, enhance the promotion of enterprise products, make full use of the advantages of the network itself, expand publicity coverage, expand the global market and improve the success rate of transactions.
It is understood that with the development of e-commerce in China, the concept of online marketing has become more and more prominent, and online foreign trade has gradually become the mainstream. Enterprises can trade with global enterprises through the advantages of low cost, high efficiency and wide audience, and are not limited by reality, region and currency. Therefore, foreign trade enterprises are greatly influenced by the external environment, and the entry threshold for small and medium-sized enterprises to carry out trade in the traditional way is high, so many small and medium-sized enterprises have been on the edge of foreign trade.
"At present, many small and medium-sized foreign trade enterprises have gradually established their own websites. Because they lack information about online marketing, there are many unsatisfactory places. " The person in charge of Guangzhou Netcom Company said that relevant surveys and statistics show that nearly 76% of small and medium-sized foreign trade enterprises have established relevant websites, but only about 24% of users are satisfied with their websites, and more than 70% of the websites of small and medium-sized enterprises are buried in the information of the Internet due to their own construction.
As a domestic e-commerce platform, Netcom, Asia's largest foreign trade acquiring platform, pointed out that many small and medium-sized foreign trade enterprises' websites have little information, poor interactivity and lack of website promotion. It has the characteristics of low website visits, poor publicity effect and poor product promotion pertinence. Did not give full play to the advantages brought by online marketing.
Network marketing solution
A well-structured website of small and medium-sized foreign trade enterprises needs to consider many factors, but two points must be paid attention to, namely practicality and space size. Many small and medium-sized foreign trade enterprises have invested a lot of money to build websites, but they have not received the expected online publicity effect. Moreover, due to cost considerations, the website is not fully functional, which limits the play of online foreign trade advantages, and the late promotion progress lags behind, resulting in low website visits.
The person in charge of Guangzhou Netcom Company introduced that the ultimate goal of enterprise development is to create a brand. So at the beginning of website construction, it is very important to choose a unique domain name. At the same time, domain name registration should try to pass the international domain registration service provided by a good IDC service provider.
Secondly, as the access speed after the website is established, since most customers of small and medium-sized foreign trade enterprises are overseas, choosing an overseas top host can ensure the access speed of your website and avoid missing customer transactions due to the slow access speed.
Third, the website layout design can be personalized, and the product display can be adjusted according to different market demands. At the same time, it can also save enterprise costs in the process of website operation.
Fourth, pay attention to website security. With the spread of network viruses and hackers stealing user information, we should pay attention to the security performance of websites and protect user information. It is one of the keys to win the trust of customers.
Fifth, improving the matching degree of websites can maximize the transaction volume of customer orders. Perfecting the various supporting facilities of the website can facilitate customers to conduct various trading activities on the network, such as choosing the multi-currency collection channel as the payment channel, and the collection shopping cart system is convenient for sales management.
Finally, the follow-up promotion of the website will get the best publicity effect at the lowest cost.
Finally, he pointed out that in fact, the online store treasure system launched by the online merchant network has included all the above functions. We provide international top-level domain names and space services for SMEs, especially in the United States, Europe and Hong Kong, to meet the needs of SME customers. At the same time, we have also innovated the main functions of the online store and provided a variety of Chinese and English templates. Improve website security, corporate post office, payment channels, sales management, search optimization and other supporting functions. The operation is very simple and can be done independently, which greatly reduces the input cost of small and medium-sized foreign trade enterprises.