The operation plan is generally a plan based on the development of the first, middle and last three periods, and analyzes the advantages, feasibility, competitors, market and positioning of the product. It can be written according to the following ideas (Dimeng Online Loan System can also provide p2p platform operation plans according to customer needs):

Project introduction:

At present, the main loan methods in society There are two types of bank loans and private loans. Bank loan approvals are strict and the approval time is long, which makes some small and medium-sized loans unable to be obtained in time or the loans fail. Private loans also have high analysis and high interest rates. The P2p online lending platform solves the problem of small and medium-sized loans due to its high efficiency and speed.

For investors, domestic investment channels are scarce and investment risks are high. Many people are forced to choose to deposit their money in banks with low returns. The P2p online lending platform can provide a relatively safe and high-yield platform for middle- and low-income investors. When the platform can provide principal and interest guarantee, the investment return of annual income of 13% or even higher is very attractive to investors.

Market analysis:

According to online loan data, there were 103 new p2p platforms in September, and the number of industry operating platforms reached 1,438. In terms of market size, it has exceeded 100 billion yuan in 2013, and market research institutions predict that its scale will exceed 200 billion yuan in 2014. It can be seen that the p2p platform has great market prospects.

Operation plan:

By combining modern online marketing models with offline promotion, we can quickly increase website visibility, increase website traffic, increase customer stickiness, and ultimately increase website registrations. User volume and transaction volume are the goals.

Platform services:

To stand out among many p2p platforms, you must have your own service characteristics. For investors, they are most concerned about whether the investment is reliable and the investment principal and return are guaranteed; for borrowers, they are most concerned about obtaining loans quickly and in the simplest way. Therefore, the platform must be outstanding in terms of product selection and operation model.