If you are a novice opening a supermarket, if it is a franchise, you need to check whether the headquarters has at least one direct-operated store that has survived for more than 8 months.

Supermarkets can be found everywhere now, so what should novices pay attention to when opening a supermarket? Today’s article is mainly to introduce you to some precautions when opening a supermarket and tips for operating a small supermarket. For those of you who usually go to the supermarket, you should now read this article as if you were the owner of the supermarket. How can you be more understanding?

1. Precautions for novices to open a supermarket

1. Safety is always the first priority. This safety refers to personal safety and business safety, such as children being pinched, elderly people falling, or intervention from urban management, health, and industrial and commercial departments, colleagues causing malicious trouble, or even sudden changes in weather that prevent outdoor on-site promotions from being carried out, etc. Therefore, novices who open supermarkets must have a warning plan before opening.

2. There will be many customers at the scene. The store must divide the staff in advance. Different employees will receive different customers to help customers choose and recommend purchases. If you purchase more than one piece of wine, two Door-to-door delivery is possible within hours, and a dedicated person is responsible for the checkout.

3. Within a few days of opening, tie up more colorful balloons and ribbons in the store and surround the store. There can be notes inside the balloons to draw a lottery for customers who have purchased a certain amount of money. The winning rate is 100%. This is used to attract popularity and gambling.

4. Record the customer’s information well. Those who come for the first time are all new customers. Try to remember their names so that when you come again, you can call out their names or know the customer’s identity. Preferences and lay a solid foundation for a stable customer base.

5. Invite representative figures to visit and support the store, create a good reputation among customers, and establish your own public resources, such as neighborhood committee directors, sub-district offices, urban management and other related figures. .

6. Sample promotion refers to products provided to consumers for free. It is usually used to introduce and promote new products. It must be used by suitable consumers. For example, if you buy two bottles of wine, you will get a small bottle of strong wine, if you buy a cigarette, you will get a certain wine promotion product, etc. Tobacco and alcohol do not separate families, so find a way Provide buyers with one more choice.

7. Free trial refers to allowing consumers to try products for free. For example, if a novice opens a supermarket and a new wine is on the market, the store owner can open one for target customers to taste, so as to deepen consumers' understanding of the brand. interest and guide consumption. Of course, the premise is that the target customer has a certain level of taste and publicity.

2. Small supermarket management tips

In the operation of a small supermarket, there are many details to pay attention to. According to the market consumption situation, 68.2% of consumers spent less than 20 yuan per time in each small supermarket, only 8% spent more than 40 yuan, and basically no more than 100 yuan. Therefore, if a small supermarket wants to do well, it must start from a small place and do a good job in every business. Different from ordinary large and small supermarkets, small supermarkets not only sell daily necessities, but also provide a variety of convenient life services, such as free boiling water, bill payment, charging mobile phones, inflating bicycles, printing digital photos, collecting dry cleaning clothes, and Ordering flowers, booking tickets for various concerts, setting up self-service payment terminals, even registering for training, ordering exam textbooks, etc. This kind of value-added service that goes deep into the lives of community residents helps to gather popularity.

Since the main consumer groups of small supermarkets are students and office workers under the age of 30, this group is easy to accept new things, has strong consumption power and pursues fashion. When choosing, we should pay attention to innovation and updating, and combine it with the main theme of fashion.

Six-word summary: More inspections/more comparisons

In addition, the choice of location for opening a small supermarket is particularly important. When investing in a small supermarket, it is very important to choose a suitable store location. This is the most important factor in the success of a small supermarket. The advantage of small supermarkets is "convenience". Therefore, small supermarkets are mostly located in areas where communities and entertainment facilities are concentrated, making shopping more convenient for customers.

I hope my answer can help you!