In fact, when it comes to Ming Rui, it always gives me a sigh. This car was officially born in July 2007, and it only took three years, with an average monthly sales of over 10,000 units. By 20 16, Ming Rui's annual sales reached a record high of 162483, which also made the saying that "everyone who knows the public should buy Skoda" widely circulated.
However, by 2020, the annual sales volume will drop to 33,347 vehicles. You know, there are about 427 Skoda 4S stores in China, and each store can only sell 6-7 Ming Rui units a month on average ... Why did the sales in Ming Rui fall like this? The main reason is the old problems such as fancy rationing and arrogant attitude of Volkswagen Group, which makes Ming Rui unable to compete with the current competing products in product strength and word of mouth.
As the first product of Skoda Ming Rui in China, this car was produced by joint venture when it was first launched, but the design and development work was carried out simultaneously with the Czech Republic. Although this car is designed for the domestic market, it uses many imported parts, such as Ming Rui in 2007. Not only many parts are imported from Germany, but also the adjusting part of rearview mirror is made in Holland.
At that time, Ming Rui was equipped with a large number of imported parts and a relatively novel hatchback tailgate, which had stronger loading capacity than ordinary cars. Power allocation was unconventional in that year. In 2007, three engines, 1.6L, 2.0L and 1.8T, were also installed in Ming Rui. Although the interiors were still very plastic, this car had a high cost performance in that year, which also made Ming Rui an instant hit.
However, the glory of Ming Rui began to fade from May 20 14, because Ming Rui was officially listed on May 20 15. Although the vehicle price is lower than before, the premise of price reduction is to cancel the 1.8T engine and directly change the rear multi-link independent suspension into the torsion beam independent suspension.
In addition, when many consumers encounter problems such as abnormal engine noise, backward gearbox and abnormal vehicle noise. Skoda learned directly from his boss and adopted the standard "popular" cold treatment, so that many people began to vomit Skoda's "no public life, only public diseases".
Apart from fewer vehicles and arrogant attitude, Volkswagen's sagitar, LaVida, Bora, Jetta, Ling Du and Golf are also in full bloom, not to mention the old Audi A3' s dimension reduction through price reduction. At the same time, other manufacturers are constantly innovating, and the whole A-class car market has become a mess, which makes Ming Rui gradually marginalized in the fierce market competition. After all, in the eyes of most people, buy one.
Now, Skoda seems to want to rally and launch this brand-new Ming Rui PRO. Let's talk it over. What kind of car is this Ming Rui PRO? Is this car worth buying? If you want to buy it, which configuration is better? Who is its competitor? What should I pay attention to after buying this car?
What kind of car is Ming Rui PRO?
First of all, the dimensions of the new Ming Rui PRO are 4753 * 1832 * 1469mm, and the wheelbase is 2730mm, which is 5 1mm longer, 3mm wider and 10mm higher than the overseas version of Ming Rui RS. Now the size of the car is basically the same as sagitar, so the space inside the car will be longer than the old Ming Rui.
Secondly, Ming Rui PRO is equipped with RS-style sports kit in appearance, which is actually worthy of recognition. You know, this RS style is not Audi RS, but Skoda's own RS. I believe many people still remember the famous Ming Rui RS. In that era when 200 horsepower was more rare than 20,000 yuan, Ming Rui RS was occupied by the second-generation EA888 engine and DQ250 gearbox in the steel gun industry, just like the sixth-generation golf GTI.
Moreover, the price of Ming Rui RS is lower than that of the sixth generation golf GTI, and there are more vacancies, so it has become the best choice for "dressing up as a pig to eat a tiger" for a time. Unfortunately, the new Ming Rui RS was not listed later. Now, we can only hope that SAIC and Skoda will make every effort to get this good car into China as soon as possible, and then continue to offer a conscientious price as they did when selling Ming Rui RS.
Furthermore, the current Ming Rui PRO is equipped with 1.4T high-power engine and front and rear independent suspension, which is quite real at first glance. But after thinking about it, Ming Rui used independent rear wheel suspension before 20 15, and the 1.5T EVO engine has been equipped overseas for a long time, and it may not be used in China until it is modified in the middle term. Therefore, it seems that the power system and suspension configuration of Ming Rui PRO have not been improved.
In addition, the interior design of Ming Rui PRO is actually a bit like the eighth generation golf, with a flat steering wheel and a "Mahjong" shift lever ... basically, the same model can be found on Ming Rui PRO, but the 12.3-inch central control panel of Ming Rui PRO will be larger than that of golf, and Ming Rui PRO uses mechanical instruments besides the smallest model. The other two configurations use 10.3 inch LCD instrument. After all, Ming Rui PRO is also a family car produced by Volkswagen Group. The overall interior design is called "home" at best and "doll" at worst.
Finally, there is another detail worth noting. The trunk volume of the new Ming Rui PRO is much smaller than that of the previous Ming Rui. Not counting the back seat, the trunk volume of Ming Rui PRO is only 528 liters, while the old Ming Rui can reach 590 liters. The difference between the two is 62 liters. In other words, if you drive the new Ming Rui PRO and go shopping in the supermarket with friends who drive the old Ming Rui, people can pack more bags of rice than you.
In a word, Ming Rui PRO has improved in appearance, interior and ride. Moreover, the front and rear wheels are not independently suspended, and the rear wheels are independently suspended. So the comfort and handling of this car will be better than the old one. In addition, this car retains the most quintessential hatchback tailgate, plus some driver assistance configurations. At first glance, the whole car will give you a feeling of "big bowl and big material".
Is Ming Rui PRO really a "big bowl with enough materials"?
When browsing the related materials of Ming Rui PRO on the Internet, I found that many people said that Ming Rui PRO rediscovered the word "cost performance" this time. Others swear that SAIC Skoda rearranged the price of this car, which made Ming Rui PRO break away from the current level and continue to break through ... I think it is good for you to be happy. Don't take this view seriously.
First of all, the pre-sale price of Ming Rui PRO is divided into three models, of which the deluxe version is 138900, the distinguished version is 149900, and the flagship version is 159900. At present, the 2020 Ming Rui models on sale are priced at 999- 149900. At first glance, it seems a little more expensive than before, but the 2020 Ming Rui is 65,438+039,900 and 65,438+0.5L% of TSI280 Zhixing Deluxe Edition.
Secondly, if you carefully analyze the configuration, you will find that Ming Rui PRO has added some configurations on the basis of the old model, but at the same time it has also reduced some configurations.
Let's compare the old model 1.4T 139900 and Ming Rui PRO 138900. The standard tires of Ming Rui PRO are narrower than before. The old models are equipped with 225/45/ 17 tires, while the new models only provide you with 205/55/ 17 tires as standard. Not only does the cost of tires and wheels decrease, but the high-speed stability of narrow tires is not as good as that of wide tires, Ming Rui PRO.
Let's compare the old and new models of 149900. Among them, the old price is the top model, and the new price is the middle model. In contrast, Ming Rui PRO lacks automatic parking spaces, leather seats, driver's seat memory, rearview mirror memory, rearview mirror automatic tilting and main driver's seat cosmetic mirror.
Not only that, the powertrain of Ming Rui PRO is still a 1.4T 7-speed dry dual-clutch gearbox, and the panoramic sunroof is gone, the cigarette lighter interface is gone, and the sound insulation cotton on the cover is gone. The more you look at it, the more you feel that Ming Rui PRO is playing a routine. First, I use the price of 138900 yuan to make you feel that the introductory guide price is cheaper than the old model 1.4T 1000 yuan, which makes you feel that the car seems to have been reduced in price. But in fact, the lowest model of Ming Rui PRO is not competitive in configuration, and in the versions of 149900 and 159900, Ming Rui PRO seems to intentionally or unintentionally want to give you a feeling of "big bowl with enough material", and then make you pay by credit card impulsively. But when you compare it with the old model, you will find that this car seems to have more configurations than the old model, and then the appearance and interior of the car are ok, but in fact.
Furthermore, the current official car booking activity is quite proud. There is only one "88 yuan deposit" pre-sale activity, which is limited to the first 4,000 users. The main contents include traffic and configuration upgrades.
For example, if you order the Deluxe Edition, you can upgrade 18 inch wheels and 225/45/ 18 tires for free. If you order intermediate and advanced versions, you can upgrade W-HUD for free. In addition, this is a two-year zero-interest loan discount ... so I don't know what Skoda thinks. Do you really think you rely on the public to enjoy the cool, or do you want to buy a car here?
Finally, if you are really looking for Ming Rui PRO, then I suggest choosing the version of 149900- 159900. The price difference of 10,000 yuan between the two cars mainly includes parallel assistance, road traffic sign recognition, front radar, 360-degree reversing image, reversing side early warning system, automatic parking, electric trunk position memory, HUD head-up display and main driving cosmetic mirror. If you care about these driving AIDS,
However, with reference to the current preferential margin of about 20,000 yuan in Ming Rui in 2020, I think that in less than half a year, the preferential margin of PRO in Ming Rui will reach 6.5438+0.5 million yuan or even higher. It is a better choice to wait until then to decide whether to start. In this way, we can wait for market feedback and see if there will be some problems such as abnormal sound in the car and gearbox in the old Ming Rui.
Ming Can Ray beat his competitor?
All along, LaVida (202 1, 12.49- 158900) and Bora (202 1,15700) are two brothers.
Now Ming Rui has surpassed LaVida and Bora in product positioning after adding "PRO". For example, Ming Rui PRO is 80-90mm longer and 42mm longer than those two cars, and upgraded to independent rear wheel suspension. LaVida and Bora are still suspended by rear wheel torsion beams.
At the same time, the new A3, New Golf and Ming Rui PRO that have been listed recently all adopt electronic gears, while LaVida and Sagitar still adopt mechanical gears.
Another advantage of Ming Rui PRO is the MQB EVO platform.
Compared with LaVida and Bora using MQB platform, it is not only the update of production platform, but also the advantage of MQB EVO platform focusing on electronic architecture. Therefore, it will be ahead of LaVida and Bora generation in screen, car and car safety, such as 10.3-inch LCD instrument on Ming Rui PRO, 12. 1 inch large screen, HUD head-up display, latest car and machine system, full set of active safety configuration, and some comfort configuration.
However, it is precisely because the product positioning has been improved that Ming Rui PRO lacks the original 1.5L and 1.2T models to lower the threshold, and the starting price is 138900. Now, just like Ming Rui PRO, LaVida 1.4T powertrain 146900, Bora 1.4T powertrain 15000. But don't forget that Volkswagen's brand influence is greater, with a discount of about 30 thousand. Now that the new Ming Rui PRO car is on the market, the preferential margin itself is almost gone.
In addition to LaVida and Bora, Ming Rui PRO's direct competitor is Volkswagen Sagitar, which is between 65,438+02.99-65,438+092.90 million.
Ming Rui PRO and sagitar are almost equal in hard indexes such as vehicle length and wheelbase, and the rear wheels are independently suspended. For the advantages of Ming Rui PRO over sagitar, we can refer to its advantages over LaVida and Bora, that is, the advantages of electronic architecture, larger screen, more functions and richer security configuration.
Although sagitar had a "broken axle door" incident before, after adjustment and correction by the manufacturer, this car is far ahead of Skoda in terms of high sales volume, high recognition and high preservation rate. Although the automatic version of 1.2T is 14 19000, the automatic version of 1.4T is 162900, which is more expensive than the top version of Ming Rui PRO, and even lower than the brand-new Ming Rui PRO in combination with the current preferential price of around 35,000.
In addition to several Volkswagen cars, Ming Rui PRO will also face competition from Japanese cars. Although Civic, Angkor Sela and other sports cars are excluded, Ming Rui PRO still has to face Corolla, Lei Ling and Xinsylphy. Moreover, Toyota recently launched two A-class cars with higher positioning, namely, Asia Lion of FAW Toyota (14.28- 179800) and Shang Ling of GAC Toyota (pre-sale 15). These two cars not only fill the gap between Corolla/Lei Ling and Asian Dragon/Camry, but also face to face with Ming Rui PRO, sagitar and other A-class cars. Moreover, at present, the Asian Lion of FAW Toyota has been listed, and Shang Ling of GAC Toyota will not be able to meet you until July, but the configuration of the two cars is bound to be similar.
In contrast, Yashi and Shanling both passed the 4700mm mark, with a wheelbase of 2750 mm Although the length is 4753mm shorter than that of Ming Rui PRO, the wheelbase is 20mm longer than that of Ming Rui PRO. The power system is CVT gearbox with 2.0L naturally aspirated engine. From the word of mouth, they will be more pleasing than Ming Rui PRO 1.4T 7 speed dry dual clutch.
In addition to the power system, the highlight of the Asian lion is that the whole system comes standard with active safety configuration, including lane departure warning, lane keeping, active braking and full-speed adaptive cruise. These configurations are available at least in Ming Rui PRO Premium Edition, but the car price of Ming Rui PRO in China is 7000 yuan more expensive than that of beggar Asian lion.
But Ming Rui PRO also has its advantages. For example, the whole system comes standard with 12. 1 inch screen and the latest in-vehicle system. The mid-range model has a 10.3-inch LCD instrument with multiple HUD heads at the top. If you buy a mid-range model now, you can upgrade this HUD head-up display for free.
On the other hand, if you look at the central control of the Asian lion, you will find that it only has a 9-inch central control screen, and CarPlay and CarLife are not supported in the car. If you still want that 12.3-inch LCD instrument, you must at least buy the sub-top accessories of 174800. Otherwise, you can only see the 4.2-inch screen on this dashboard pressed there, not to mention the HUD looking up.
In addition, the configuration of Ming Rui PRO is generally richer. For example, all leather seats and leather steering wheels, while the middle and low-end accessories of Asian lions are basically fabrics and plastic materials; For example, Ming Rui PRO, wireless charging, seat ventilation, 30-color ambient light, double-zone air sound in the middle, parallel auxiliary at the top, 360 panoramic view, automatic parking, and electric trunk are all configurations that Asian lions do not have.
Judging from the current pricing, the price of Toyota Asian Lion is somewhat complacent. Shang Ling, which went public later, estimated that the price would not be too bad. Just look at the price of corolla and Lei Ling. Although Toyota always likes to make a fuss about "80-point doctrine", if Asian lions and monks insist on prices again, how long will this "80-point doctrine" attract consumers in the highly competitive A-class car market?
Finally, let's talk about the American car called the "price butcher".
At present, the A-class cars in the American camp are basically caught in a price war. For example, buying Buick Hideo at the bare car price of other A-class cars can not only drive away directly, but also leave a lot of gas money; Mai Rui Bao XL, the cheapest joint venture B-class car, currently offers a discount of more than 40,000 yuan, and the 1.5T model can basically land and drive away within 1.5 million yuan.
In addition to GM models, Fox, an old A-class car, will not give up too much. Although they are all 1.5T three-cylinder engines now, the nose value of 174 HP /243 Nm stands out from the crowd, and the handling of the hatchback st-line version is not lost to those opponents who flaunt themselves as sports A-class cars, so that "you laugh at the Fox three-cylinder engine, and people laugh at your low horsepower".
On the whole, Ming Rui PRO does have its own advantages in some aspects when facing competitors, but the premise of this advantage must be that Ming Rui PRO can give extremely powerful price concessions. Otherwise, in the face of these competitors, the first thing consumers will see is definitely not how high the vehicle configuration is, because even if these configurations are given more, it will appear like Degang Guo's cross talk that "I bought it all", and the owner will think it is real money.
Why does Ming Rui PRO adopt many new technologies?
Finally, a topic that many people are discussing, that is, why did Ming Rui PRO use many new technologies this time?
First of all, Ming Rui PRO just caught up with the production time of MQB EVO platform this time. Whether we intentionally or unintentionally, Ming Rui PRO does "just" use the MQB EVO platform for production.
As we all know, Volkswagen MQB EVO platform concentrates the advantages of electronic architecture, which is also the reason why the eighth generation golf directly plays the slogan of "digital golf". Ming Rui PRO, which is the same platform, naturally inherits the advantages of this platform and is called "digital intelligent family car", which also makes Ming Rui PRO lead the whole generation in screen, car and safety configuration.
Secondly, the use of new technology in Ming Rui PRO, a car with declining sales volume, can not only increase sales volume to a certain extent, but also accumulate market experience for other domestic cars, so as to better plan the configuration of sagitar, LaVida and Bora cars. After all, these vehicles are now the "cash cow" of the public.
Finally, what Ming Rui PRO or Skoda lacks now is not new technology, but brand power.
In some people's eyes, Skoda's logo is hard to compare with Volkswagen's logo. Others think that whatever Skoda does is just a sub-brand of Volkswagen. Since the price of vehicles is similar, why not buy a Volkswagen?
And those digital configurations on Ming Rui PRO will become "fancy" configurations in the eyes of many people. They are not interested in these things. They are more concerned about price, fuel consumption, maintenance cost and whether it is a dual clutch gearbox ... but for others, Ming Rui PRO does offer a new choice. Even if the power system is the same as in the past, at least Ming Rui PRO is like this.
Million car purchase subsidy