The popularity of the "street stall economy" has spread rapidly, and it has become a national carnival, with all walks of life actively participating in it. No, retail brands that are generally believed to be directly affected by the industry have also taken the initiative to exit!
Alibaba: Provides 70 billion interest-free credit purchases
On May 29, Alibaba released a street stall economic support plan. A "street stall wholesale area" will be launched on the 1688 website, and more than 70 billion yuan of interest-free credit will be provided. Through the four major dimensions of empowerment: good goods from the source, data intelligence, financial support, and customer protection, it will provide comprehensive services to more than 30 million "stall owners". Purchasing and operational support from Fangfang.
In addition, Alibaba Retail Channel launched a small store economic support plan to provide each small store with zero-interest financial support of up to 100,000 yuan. It also introduced measures such as interest-free credit purchases and compensation for slow sales. In addition, as long as a street stall has a fixed stall, it can also become a mobile store. Not only does it have the opportunity to join the small store economic support plan, but it can also connect to the Alibaba economy with one click through the retail link, enjoy Taobao data, and activate Take out food from Ele.me, enter the Amap map for positioning, etc.
JD.com: Organizing RMB 50 billion in quality supply
On June 2, JD.com released the “Spark” street stall economic support The plan focuses on three aspects: ensuring supply, assisting business operations, and promoting employment. It will organize more than 50 billion yuan of quality goods and provide each store with interest-free credit of up to 100,000 yuan to support the street stall and small shop economy. The plan is expected to serve one million convenience stores and one million street stalls, providing supply chain and service support for more than 5 million people.
Suning.com: Provide 2 billion night market start-up capital
On June 2, Suning.com announced the launch of “Night Market” After the "Partner" Street Stall Night Market Support Program, we began to recruit merchants across the country, and recruitment orders can be seen in stores and online platforms everywhere. According to the recruitment order, the "Night Shopping Partner" plan will provide 2 billion night market start-up funds, 100 billion localized high-quality goods sources to solve merchant funding and commodity supply chain problems, and also open 1,000 freezers in Carrefour and Suning stores to supply goods. store.
Suning.com will empower street stall merchants through the "cloud supply chain". Users only need to enter "street stall" in the search bar on the Suning.com APP homepage. ” or “Set up a stall” to enter the “Street Stall Artifact Collection Venue”. According to reports, the "Street Stall Artifacts Collection Venue" is connected to the high-quality supply chain of Suning.com and Suning.com, and has 88 essential items for stalls, such as electric tricycles, tables, chairs, benches, parasols, and barbecue grills. Combined with Suning.com’s 24-phase installment policy, you can become a fully equipped barbecue stall owner for less than 350 yuan.
According to the relevant person in charge of Suning.com, the "Pocket Street Stall, Make Money on Codes" plan will be launched in the near future - using Suning to promote customers and sell an order, you can make a profit of A commission and additional rewards for attracting new customers. "The cost of this model is almost zero, and it is especially suitable for office workers to make extra money."
At the same time, Suning is also committed to cultivating more online celebrities selling goods at street stalls and small stores, providing A full set of free live broadcast tools for training, sharing, traffic drainage and sales, and a 1 billion live broadcast red envelope to help merchants obtain traffic online and offline simultaneously and increase revenue.
Carrefour: Launching the "Summer Night Market" street stall support plan
On June 3, Suning.com Carrefour announced that it will The "Summer Night Market" street stall support plan is launched in outdoor plazas of stores nationwide or other designated areas, aiming to provide full support to night market vendors in terms of high-quality supply of goods, employment sites, start-up funds, live broadcast resources, etc.
According to Carrefour, the "Summer Night Market" plan covers groceries, fresh food, department stores and other categories. With the help of its own supply chain, Carrefour will organize product procurement for stall owners to ensure product quality and price advantages from the source.
At the same time, Carrefour and surrounding Suning stores will open 10,000 freezer warehousing services and provide "night market partners" with free cold chain warehousing services within 3 kilometers of the store.
BBK: Backed by a hypermarket, goods can be sold on credit
On June 4, Chairman Wang Tian Under the planning of BBK, BBK Gold Star Store and Red Star Store opened their front squares to pilot night market activities. This move received strong support from the Yuhua District Government and Yuelu District Government of Changsha City. According to the relevant person in charge, BBK has also launched a support policy for street stalls simultaneously. Backed by the BBK hypermarket, you don’t have to worry about the supply of goods. You can pay a deposit for fresh food, department stores and other goods in the store and you can get them out on credit. You don’t have to worry about storage. Stall owners can apply for BBK refrigerated warehousing services on their own. BBK also provides standardized management services and safe and hygienic operations. environment, and business premises with their own traffic.
The relevant person in charge of BBK said that BBK plans to develop existing employees and customers into BBK stall owners, and the company will provide a unified image on the street. Carts and publicity boards, stall owners can get higher commissions after sales are completed.
Sun Art Retail: Promote e-Lufa APP
On the same day, Sun Art Retail CEO Huang Mingduan also joined the business in 2020 At the online conference, he said, "The street stall economy is our Chinese characteristic. Will it have a little impact on stores? The impact will be a little bit. But we have also found an opportunity. Street stalls always need goods, right? We have our own supply of goods. We We are also doing B2B. We are currently studying the supply of these products to small merchants. We may lose some opportunities in the street stall economy, but we can find another opportunity and let them use the e-road app. Orders are ready, and we can become their supplier."
In March 2017, RT-Mart e-Lufa APP was officially launched. As of the end of 2019, it had more than 530,000 active users. Nearly 240,000 yuan, and the unit price exceeds 1,000 yuan. The customers are mainly wholesale and retail and enterprises and institutions. It also serves catering restaurants and entertainment and residential customers.
Dmall: Street stall owners need to embrace digitalization
Ren Zhongwei, partner of Dmall It is believed that the street stall economy is one of the supplementary channels for retail. In the future, street stall owners may also need to embrace digitalization and develop exclusive private domain traffic through street stalls, such as their own communities. Use digital tools to create a "street stall" that combines online and offline. It is no longer limited to the offline stall customer flow, but taps into the traffic that reaches 1 billion online and offline consumers. The new generation of "street stall economy" will be driven by technology and digitization.
Since its establishment five years ago, Dmall has provided offline and online integrated operation solutions for more than 100 chain supermarkets and convenience stores and more than 10,000 stores. The number of users of Duodian APP is close to 90 million.
Hongqi Chain: Providing a “stall economy” with Hongqi characteristics
In addition, Hongqi Chain stated on the interactive platform that when appropriate In this case, the company will use the area in front of the store to build a "street stall economy" with Hongqi characteristics. According to the financial report, Hongqi Chain's revenue in 2019 was 7.823 billion yuan, with a total of 3,070 stores, leading the retail market in the southwest region.
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The fireworks in the world are the most touching thing for ordinary people. Do you want the prosperous scene of “all people setting up stalls”? A share of the pie? !