The first is strategy formulation. In the sand table training of marketing, strategy formulation is a very important part. Students need to make their own marketing strategies according to their roles and market scenarios. This includes determining the target market, positioning your own products or services, and determining marketing objectives and strategies. When making a strategy, we need to consider our own resources and competitors' situation, and conduct sufficient market research and competitive analysis to ensure the effectiveness and feasibility of the strategy.

Secondly, market analysis. Market analysis is an indispensable part of marketing sand table training. Students need to conduct a comprehensive analysis of the market, including market size, market trends, competitor analysis, consumer behavior and so on. Through market analysis, we can better understand the market demand and competition, and provide a basis for formulating appropriate marketing strategies. At the same time, we need to analyze our products or services to understand their characteristics, advantages and disadvantages, so as to determine how to better meet the market demand.

Finally, marketing execution. Strategy formulation and market analysis are only preparations for marketing, and the real key lies in marketing implementation. In the marketing sand table training, students need to put the formulated strategies into practice and promote their products or services through various marketing means and tools.

This includes advertising, promotional activities, channel management, sales management and so on. In the process of implementation, we should pay close attention to market feedback and competition dynamics, adjust and optimize marketing strategies in time, and improve marketing effect and market share.

To sum up, marketing sand table training is a very effective marketing training method. By simulating the market environment and scenes, students can better understand the principles and practical skills of marketing and improve their marketing ability through practice. In practice, students need to think and practice from three aspects: strategy formulation, market analysis and marketing implementation, in order to achieve better training results. Only by constantly summing up and improving in actual operation can we continuously improve the marketing ability and level.