I. Background Introduction (Project Introduction)
Because of Kangkang Company's outstanding role in deep processing of agricultural products, it digested a large number of local main crops-corn, and its products developed well in the market. * * * At the beginning of the year, the processing and expansion project of "Special Corn Series Food" declared by Kangkang Company has been approved by the State Planning Commission as the first batch of "Special Cereals and Oils Processing Project of Agricultural and Sideline Products Deep Processing Food Industry Project" (Ji Ye (* * * *) No.312), enjoying the corresponding preferential policies of the state. On the one hand, Guizhou Construction Bank borrowed 68.87 million yuan to expand production, on the other hand, it also increased policy support, with financial loan subsidies of 9.8 million yuan. In this way, the project can win 78.67 million yuan.
Second, the product structure
The expanded Kangkang Green Food Company plans to produce the following products: 1, 5000 tons of straight corn noodles (similar to dried noodles), 2 10000 tons of instant corn noodles (all the above noodles are cooked and can be brewed with boiling water) and 33000 tons of corn flour (which can be used as dumpling wrappers and boiled noodles). Bread can also be processed with gluten. Corn puffed food (similar to breakfast cereal abroad) or other corn convenience foods such as corn quick-frozen food, corn baked food, corn beverage and corn microwave food. By-products are corn oil 1500 tons/year and mixed feed 12500 tons/year.
Three. Introduction of technology and process
(1) The corn instant noodles and other products that have been produced are at an absolute level in domestic corn food processing, and will also be domestic corn food processing enterprises. The expanded Kangkang Green Food Company is positioned as a world-class corn food processing enterprise. The technology and equipment for producing corn noodles and corn instant noodles are planned to be imported from the United States. The production cost and product quality are very competitive and will be at the advanced level in the world.
The basic process flow is as follows:
Cleaning, peeling, degerming, crushing, kneading, extruding, shaping, cutting, drying and packaging corn.
(2) The technical scheme for producing corn flour in the future is to adopt the ultra-fine grinding technology of China Academy of Agricultural Sciences. After biological fermentation, corn flour will change from coarse grains to flour and rice, which is close to the processing quality of wheat flour. Can be widely used for making pasta, such as dumpling skin, noodles, cakes, steamed bread, snacks and other raw materials. Corn bread can also be processed by adding gluten.
The process flow is as follows:
Corn cleaning, corn peeling, sterilization, bacteria and mold biological fermentation.
Mechanical crushing (flavoring) and packaging of dry micro-powder of corn particles.
Four. Market prospect (target market and consumption potential with market questionnaire)
The edible value of corn in whole grains is quite high, and its health care function is also obvious (it can reduce blood fat and lose weight). Known as the golden food by the world. In developed countries, corn food occupies a large proportion in the staple food. Take the United States as an example The corn production in the United States accounts for 40-45% of the world's total output. Apart from being used as feed, the number of corn processed into food, wine, sugar, chemical starch, fine chemicals and medicines reaches 6.5 million tons every year, among which the food processed from corn is vermicelli, noodles, steamed dumpling skin, biscuits, cakes, bread, drinks and baked fried snacks reaching 65,438+. France is another model that benefits from the development of jade food production. Not only has animal husbandry been developed, but people's food structure has also been significantly improved. With the improvement of material living standards, people pursue "simplicity" and "balanced nutrition" in their diet structure. Foods with rich nutrition, unique flavor and convenient eating, such as corn convenience food, will be more and more loved by people. According to the investigation of customers' purchasing intention of corn instant noodles in Beijing Xidan Huarun Supermarket and Beijing Guanganmen Huapu Supermarket on June 8-9, * * *, 72.4% customers expressed their willingness to buy corn instant noodles to try. It can be predicted (a professional investigation company is being entrusted to conduct market research on corn convenience food) that corn convenience food will become a hot spot for residents in large and medium-sized cities in the future.
(1) Demand forecast and target market
* * * In 2007, the output of wheat instant noodles in China reached 3.69 million tons, and it is still increasing at a rate of more than 20% every year. Corn instant noodles can occupy at least 5% market share of instant noodles because of its nutritional, leisure and natural characteristics. At present, only a few instant noodles are put into production in China, with a total output of less than 20,000 tons. Moreover, due to their small scale and weak strength, these production enterprises have not opened the market, so there is at least 200,000 tons of market demand space every year.
For corn Lamian Noodles, the processing technology is different from that of wheat instant noodles, so is the situation. The processing of wheat vermicelli is simple, and the production is mainly in workshops, mainly in regional sales. However, corn vermicelli can be processed by ultra-fine grinding technology and special equipment, instead of ordinary workshop-style processing plants. Therefore, it is necessary for powerful enterprises to intervene and establish perfect sales channels in order to go to the whole country and enter families and restaurants.
Through investigation and analysis, the target market of characteristic series corn food is located in urban consumption, and the characteristic series corn food completely conforms to the life rhythm of urban consumers because of its convenience. The price positioning of products can be divided into high, medium and low grades, and the price can be adjusted by adjusting accessories.
(2) marketing objectives and sales channels
Because the taste is close to that of wheat instant noodles and the unique characteristics of corn, it is estimated that corn instant noodles can occupy the target market, that is, the annual sales volume is more than 200,000 tons (calculated by the 5% share of the whole corn instant noodles in the instant noodle market). Among the existing production enterprises, Kangkang Company has considerable advantages in technology, equipment, raw materials and production scale, and will occupy a considerable market share in the corn instant noodle market.
At present, the market sales are mainly in Guizhou Province. Next, relying on Chitianhua Group's existing offices in Beijing, Shanghai, Shenzhen, Chongqing, Chengdu and Luzhou, we will establish Kangkang Company's sales network, open a fast and flexible market feedback mechanism, and enter the national market from point to point.
On the other hand, it is hoped that the future partner will be food production enterprises, and the cooperative enterprises will occupy the market faster through the existing sales channels of both parties.
Verb (abbreviation of verb) financial evaluation (see financial statements for details)
1, total product cost
The average annual sales cost during the production period is 6.5438+0.68844 million yuan.
2. Revenue from sales
The normal annual sales income is 206.9 million yuan, including sales tax and surcharge 10424500 yuan.
3. Profit
The total annual average sales profit is 27.631.2 million yuan.
4, investment profit index
The following investment profits can be calculated by the total annual average profit of the enterprise during the normal production period.
Indicator:
Investment profit rate: 30.6% Investment profit and tax rate: 42. 1%
The results show that the investment profit rate of 30.6% and the investment profit and tax rate of 42. 1% are higher than the evaluation indexes of domestic projects in the same industry.
5. Loan repayment period
After the project is completed, the enterprise will repay the loan with new profits and depreciation, and the loan repayment period (including the construction period) is 6. 1 year.
6. Cash flow analysis
Through the calculation of cash flow (total investment), the following indicators can be obtained: the financial internal rate of return is 19.6%, and the investment payback period (including the construction period) is 6.8 years.
7. Conclusion
The main economic indicators of the project have reached and exceeded the domestic benchmark income level of the same industry, with strong anti-risk ability and feasible project.
Introduction of intransitive verb Kangkang Company
Advantages:
1. The processing technology and quality of the products are at the domestic level.
2. Kangkang Company has laid a solid foundation for corn convenience food. At present, the product market is selling well, and the export business of corn instant noodles is under way.
3. Supported by the policy of the State Planning Commission, this project is a corn convenience food production enterprise in China. With the approval of the State Planning Commission, it can apply for a national loan of 68.87 million yuan and a financial discount of 9.8 million yuan, which is sufficient.
4. At present, the existing land and factory buildings are enough.
Disadvantages:
1. As Chitianhua Group, the head office, is a state-owned enterprise, and most of Kangkang's investments are state-owned legal person shares, it lacks corresponding flexibility in mechanism and management system, which is not suitable for the flexibility and variability of market operation.
2. Because I was engaged in chemical production before and set foot in the food processing industry soon, my own technical strength, R&D strength and food production management level need to be strengthened, and I look forward to more successful enterprises in the field of food production and sales to join.
3. In terms of market development, there are also problems of lack of experience and development strength.
Seven. Support national policies
The investment in this project can be supported by various national policies.
1, Kangkang Company is located in Zunyi, an old revolutionary base area, which is a key policy support area for the development of the western region of China and can enjoy preferential policies from the state.
2. This project is one of the 18 deep processing projects of agricultural products approved by the State Planning Commission, and it can enjoy the preferential policies of the state on deep processing of agricultural products and agricultural industrialization.
Recently, the State Planning Commission, the State Economic and Trade Commission and the Ministry of Agriculture jointly issued the Tenth Five-Year Development Plan for the food industry, which listed the corn processing industry as one of the main tasks for the development of the food industry in China. Relevant discounts can also be enjoyed.
4. The local government welcomes investment in Zunyi with high efficiency and strong support from the local government.
Eight. The benefits that the project can bring to the partners.
1, you can enjoy the special preferential policies supported by the state for corn food deep processing projects, government loans, financial subsidies, tax relief and other preferential policies.
2. On the basis of Kangkang Company, you can enjoy the production technology and part of the market of corn instant noodles at this stage, seize the first corn food market in China, and quickly become the leading enterprise of corn deep processing enterprises in China.
3. After the success of the joint venture, you can easily own the serialized corn convenience food, a new sunrise industry (as mentioned above), which will undoubtedly greatly enhance the strength of the enterprise and enhance its development potential.
4. The leading product, corn instant noodles, broke the rule of wheat instant noodles for many years. Nutritional and delicious corn instant noodles will inevitably produce new consumption hotspots among consumers, thus effectively expanding its market share.
Nine. Requirements and cooperation ideas for partners
The requirements and cooperation ideas for partners are as follows:
1. The two sides set up a joint-stock enterprise to process "special corn series food".
2. The existing site, plant and equipment of Kangkang Company is about 20 million yuan (subject to the actual assets appraisal).
3. 25% of the total project investment (90.73 million yuan) is raised by the enterprise, and 22.6 million yuan is contributed by shareholders. There can be more than one partner, and there is no limit to the way of shareholding (investment can be made by using existing sales channels).
4. The rest of the investment will be settled by the joint-stock company * * * after the loan from China Construction Bank. According to the approval of the State Planning Commission, China Construction Bank has written to offer a loan for this project.
X. Operation and advantages of cooperative enterprises
After the successful cooperation, Kangkang Company (assuming the same name) will eventually become a joint-stock company. According to the amount of capital contribution, partners can freely choose the number and share of shares, and partners can consider holding shares in full, and Chitianhua will not interfere in advance. On the one hand, it got rid of all the state-owned systems of Chitianhua, on the other hand, it also introduced advanced management system and capital technology, which will be very beneficial to Kangkang's future development. At the same time, it can also promote the improvement of economy and farmers' income.
After the cooperation, Kangkang Company will operate in full accordance with the market situation and the decision of the joint venture company, with flexible system and decision-making mechanism. Product development and project selection shall be discussed by the joint venture company.
Advantages of the enterprise after cooperation:
1, the funds are sufficient, and it is possible to further expand and make corn convenience food.
2. Both sides have complementary advantages. Take advantage of Kangkang's original market and production conditions, advanced management system and market development to quickly occupy the corn convenience food market.
3. With the strong backing of Chitianhua, the parent company of Kangkang Company.
4. The supply of raw materials is sufficient. Kangkang Company has established raw material purchasing points in counties and cities in Zunyi area, which can ensure the sufficient supply of raw materials for the production of corn instant food.
5. The market prospect is broad.