Blind expansion is the main reason for failure. When the reporter tried to find out the reason for the "defeat" from the business ideas in Asia, Xiao, a senior financial reporter of Henan Daily, said that blind expansion was the main reason for the failure in Asia. Xiao Wei, who began to pay attention to Zhengzhou's commercial war in the 1990s, thinks that at that time, Asia regarded Japanese "Yaohan ■" as its opponent and teacher. Yaohan announced that it would open 65,438+0,000 branches in China before the year 2000, which has also become the decision-making idea for Asia to accelerate the pace of chain operation and blossom everywhere. Asia basically does not have its own conditions, relying on "one gas ■ to develop chain stores throughout the country. At the same time, when Asia opened stores in other provinces, almost every store opened its own stores, which led to great financial pressure and an increase in non-performing loans. As a result, one company lost another, dragging down the head office. In addition to blind expansion, vicious commercial war is also one of the reasons for destroying Asia.

Around 1992, Asia took the lead in causing "Zhengzhou commercial war ■, a big price war, especially red-eye positive price competition." As a result of this commercial war, the six major shopping malls that participated in the war suffered heavy losses. While hot-selling commercial wars in Asia hurt people, they also shot themselves in the foot.