What are the products of the brokerage industry? It relies on providing information for buyers and sellers, matching information, and facilitating transactions between buyers and sellers through professional services, thus obtaining commission income. It can be seen that information is the source of life of intermediary structure. At present, there are three main channels for obtaining information, namely, store management, online marketing and community development.

Store management

As a place for information, negotiation, trading and brand display, store management is very important, and the quality of store management directly reflects the quality of enterprise management. As a place close to and chosen by consumers, the store is the vanguard of an enterprise galloping in the shopping mall. The management of the store mainly focuses on the following aspects:

First, talent is the core competitiveness, and choosing the right person is more than half of success:

In the daily operation of the store, the collection of information such as housing and market depends on the hard work of brokers. What is needed in negotiation and transaction is the broker's negotiation and mediation ability, legal agency and mortgage loan need the broker's professional knowledge, and perfect after-sales service needs the broker's enthusiasm and professionalism. Therefore, the completion of every single business is inseparable from the hard work of brokers. In the recruitment and application of talents, as an enterprise operator, we must first have a correct attitude: respect and care for talents, so that employees can do their work happily and create more benefits for the enterprise. Secondly, there must be clear standards in personnel recruitment, such as who is suitable for this industry and who is more suitable for corporate culture, so that it is possible to put the right person in the right position at the right time. In the process of talent recruitment, to ensure the effectiveness of recruitment, it is necessary to have effective tools and establish a perfect recruitment process.

Second, education, training and consultation:

At present, there is no school in the real estate brokerage industry that can provide ready-made counterparts. How to cultivate excellent real estate agents is also an assessment standard of enterprise management and competitiveness. At present, many enterprises have affected the expansion speed of enterprises because of talent bottleneck. As an excellent real estate enterprise, employees should be properly and effectively trained to become an excellent broker with rich professional knowledge, correct working attitude, high working skills and good working habits.

Third, the manager decides to win or lose. The manager is the soul of the store:

The store manager is both a manager and a business expert; A good store manager must have a keen sense of smell. Only in this way can he lead the team to develop effectively, acquire customers, clinch a deal, and ambitious people will have the motivation to progress. As a connecting link of company management, the store manager should have strong execution, because the store manager also shoulders the mission of cultivating talents. As a store manager, it is not enough for him to be just a business expert. You should also have excellent teaching ability and eight-step teaching ability of development and sales. The store manager and employees get along with each other day and night, and they know the joys and sorrows of employees like the back of their hands. In the face of various situations, they should exert their leadership charm and motivate employees in time. In addition, all kinds of emergencies will happen from time to time, so the store manager needs to be able to properly handle all kinds of emergencies, and he needs to understand human nature and be able to prevent and eliminate all kinds of disputes.