Cultural concept: everything is simple and beautiful, and the future is single-minded.
Values of beauty: beauty, never betray the future for immediate interests.
The spirit of beauty: whoever rises is the sun.
Maxim's business philosophy is an important part of Maxim's culture. After more than ten years of development, Maxim Company has summed up a set of innovative ideas with strong philosophy and practicality from practice, which has gradually become the action guide for Maxim employees.
Enterprise development philosophy: Maxim will never betray the future for immediate interests!
Enterprise management concept: "people-oriented, governing enterprises by virtue", starting from small things, doing practical things one by one and creating benefits bit by bit.
Employee code: Be a disciplined, polite and dedicated employee.
Market concept: the market can be without enterprises, but enterprises can't be without markets: markets, let's create together!
Market-oriented, customer-oriented and technology-oriented.
Respect customers, understand customers and care about customers.
Brand strategy: Maxim-a world-class brand.
Goal: well-known at home and abroad.
Quality consciousness: brand depends on quality: today's quality is tomorrow's brand.
The Gate of Maxim —— The Scenery of Preventing Problems before They Happen.
Social responsibility: Safety and health are the eternal pursuit of human beings.
"While selling products, we are also selling safety, environmental protection, health and beauty." The president's message.
After-sales service point of view: the mistake is caused by us, and it is our urgent obligation to serve you.
Goal: to achieve zero service.
Maxim's development direction: going abroad and going to the world.
Meixin values
Maxim's highest values: Never sell the future for immediate interests. Customers are the eternal food and clothing parents of enterprises, and quality is the eternal theme of enterprise life. Pursue high efficiency, better serve society and people, and contribute to human development. Based on the realization of the highest values, a whole set of values naturally forms.
Quality concept: "quality first, customer first", quality as the core, today's quality, tomorrow's brand.
Business philosophy: take the market as the center, all obey the market, all serve the market, take the customer as the center, and provide the best service for consumers.
Management philosophy: "people-oriented, managing enterprises by virtue", caring, understanding and respecting people, combining science with strictness, and integrating management ideas with people. Combined with the reality of Maxim Company, learn and implement the most advanced and successful management theories, means and methods at home and abroad.
Talent view: in the final analysis, market competition is talent competition, and talent is the most precious wealth of the company. Encouraging and cultivating employees will be the sun of tomorrow.
Concept of Excellence: motivate yourself, challenge reality, create a first-class enterprise, and all employees pursue Excellence.
The company has been committed to building a harmonious living world for a long time, combining the mission of manufacturing art and protecting the environment with the market economy and serving the society, and drawing the management concept of the company, that is, the company's survival and development are coordinated with national interests and social interests. On this basis, the company's target system, development strategy, enterprise spirit, values and management culture are formulated.
The highest goal of a beautiful mind
The company's highest goal: to build a world-famous brand.
Company development goal: to build a world door industry base.
This is the direction of Maxim employees' efforts. In order to make the world better, Maxim put forward that "never sell the future for immediate interests", constantly bringing forth the old and bringing forth the new, and creating an era product of coordinated development of humanistic care and environmental awareness.
There is a close relationship between the targets in the target system. The highest goal of creating a world-famous brand is the spiritual pillar and motivation of Maxim's Company, and building a world door industry base is the material basis and condition to achieve this highest goal. The two goals support, restrict and promote each other, and develop step by step and rolling.
Maxim's development strategy
According to the local strategy-Maxim Company put forward the market development strategy from low to high, from point to surface, from now to the future according to its own strength: based on Chongqing, occupying the southwest, going to the whole country and marching into the world.
"Snowball" Development Strategy-Maxim Company has made a profound and comprehensive analysis of the door industry market, and thinks that with the rapid development of the real estate industry, China people's demand for doors is increasing day by day, so they must seize the opportunity and develop themselves. Maxim's company can't develop production without funds. The only way is to accumulate, invest, export, increase investment and export, and snowball.
Single product strategy-Maxim's company advocates having fewer children and more children. Under limited conditions, Maxim did not blindly embark on the road of "diversification", but focused on one industry, focusing on development and innovation through introduction and absorption, so as to make himself in a leading position in the development and production of doors in China. Of course, after accumulating rich capital, technology and management talents, Maxim will also set foot in other fields.
Aircraft carrier strategy-First, increase investment in Maxim's technology, equipment and production capacity, continuously enrich Maxim's product series, gradually form a self-supporting system, do everything possible to enhance self-matching ability, go all out to reduce product costs, take the road of economies of scale, and create the best scale benefits. Second, when conditions are ripe, expand into related fields, invest heavily from a high starting point, reduce operational risks, form a huge aircraft carrier lineup, and supplement "major industries" with "other industries" to achieve the highest development goals.
Brand-creating strategy-Maxim Company implemented the brand-creating strategy in order to seize the commanding heights of the market and seize the market initiative. Insist on high technology and high added value, pay close attention to technology introduction, technological transformation and technological progress, take science and technology as the guide, aim at the contemporary international advanced technology and quality level, and rely on its own advantages to take the road of introduction, digestion, absorption and innovation, so that Maxim will always maintain a strong competitive situation, keep moving towards the market, and exchange high quality for good brands.