How to write a good soft article? SEO not only emphasizes original articles but also skillfully forms soft articles in order to have a better drainage effect. As for what to do with this topic, I actually filtered it several times in my mind, but I just couldn’t think of a title to publish it with. Until I thought of a word that is often quoted by everyone: clickbait. The explanation of this word from Baidu Encyclopedia is: clickbait is the use of various creative titles on the Internet to attract the attention of netizens. But my own understanding is that we should not only use creative titles, but also have sincere content. The word sincerity is often more convincing than fancy titles and "no shit" content. This is the original intention that SEOers need to maintain when writing soft articles.

The title is the eye of the soft article

1. "Title sex"

When we write soft articles, we must first consider that we have worked hard to write Whether the content can be known by users, especially when it is published on important platforms, and whether the title can guide users to read it. Let’s start with our purpose. The most direct purpose of writing soft articles is:

1. Attract and guide customers to see our content

2. Our content is convincing enough , triggering their overwhelming reposting (similar to reposting on the WeChat platform)

3. Enhance user stickiness

4. The ultimate goal is to transform the information power of soft articles into performance

So how to use skills? I remember that I once learned a word called "title ***ness". The meaning of title *** is very simple, similar to: how to, reflection, inventory, several major aspects of XXX Rules, etc. are some well-known words. Using these words, combined with the keywords we want to highlight as titles, can mainly attract users and be easily accepted by users, and the effect is really good. The purpose of using "title uniqueness" to incorporate keywords is to increase natural traffic so that people with corresponding needs can search for it. Use "title sex" to first enhance the attractiveness of the title, and then catch the user's eyeballs to achieve our four purposes above.

2. Information Power

On a small scale, we can understand it as: gossiping is like our life, something funny suddenly happens to a friend. Everyone will share it from one person to ten, and from one person to another. Then this funny thing became a topic. As an SEOer, this should be the same, but the scope and direction are quite different. We can use media platforms such as forums, blogs, WeChat, news clients, Baidu Hotspots, etc. to understand what topics are currently the most concerned about. Can you use this topic combined with your own keywords to create a title? The rough combination is: demand/pain point keywords and "title-specific" words. You can make adjustments to the front and rear positions through your own analysis.

Content is the soul of soft articles

First of all, we must understand that the amount of information in the content itself is very large. "Bringing the user's eyes in" is the first step. The next step is It means that the content should be clearly displayed to users. The way soft copy is written is very different from traditional advertising copywriting. We must introduce it from the perspective of a third party. Just like a host on stage, he must express everything to the audience from a neutral perspective. In the past, traditional advertising copywriting was equivalent to what we often talk about: "Wang Po sells melons". Almost all users have no impression after reading it. However, good soft copy can not only enhance the stickiness of users, but also bring you unexpected things. Free publicity effect. Soft articles can be divided into the following categories:

1. Suspense style, we can call it self-question and self-answer for short

It can also be called interrogative style. Ask questions with a question as the core, and then use self-questioning and self-answering methods. The editor still prefers to use topics around him to give examples, such as "What is the core value of Dongguan SEO?", "Why do companies need SEO?", "What are the soft article skills", etc., to attract attention by raising questions. But you must remember one thing, you cannot be blind. First of all, the topic you raise must be attractive enough, and the answer must be convincing and not violate logic.

2. Story style, by describing the story

For the most direct example, you can refer to the recently popular "crowdfunding". Many products often do not have too much and are straightforward. Introduction, but combined with the "story behind" the product, describes its background story to users.

3. Emotional, living feelings

The most impressive advertising method nowadays is feelings. Feelings are also a pain point for the majority of users. The word "feelings" cannot be used here. Rather, it is: "I am willing to put aside all business baggage and use my sincere emotions to influence you"

4. Traditional marketing and intimidation

These two types of marketing I Classified into one category, because the main functions are similar, similar to "XXX is going crazy!" "If you are a XX person, you must transfer" "XX actually discovered XX in XX" and so on.

5. News media style

Use news sources to write articles. This corresponds to the information power mentioned above, which is to use information power to write your own content.

The ending of the soft article is the finishing touch to the content

Let’s take the stage host as an example. With good support skills, when the program is over, we should make a ending to arouse users’ * **Ming. We divide soft article endings into the following categories:

1. Summary (natural ending)

Don’t deliberately use gorgeous text to elaborate, make a simple and concise summary

2. Echo back and forth (let the content correspond to each other)

To put it simply, what content is mentioned in the first paragraph of the article is more important, and it is deliberately mentioned again in the middle or at the end of the article to increase the impression of the user reader. .

3. Point-and-click style (use a sentence or a paragraph to name the topic)

As I mentioned before, one of our articles will have a lot of content, so many users will easily You will gradually forget the topic, and use point-based questions to give users a deeper impression.

Summary: Many SEOers may be struggling again. According to the editor, we can just become Chinese teachers. As the old saying goes, we have no choice but to accept and learn. Because with the development of the SEO industry, a qualified SEOer is no longer limited to the technical level. Only by combining technology with writing skills, and persisting, can we see hope.