Everyone is staying at home recently and cannot go out

There are still many friends asking about buying new cars in the background

We have posted a collection post before

What do you most want to do after the epidemic is over?

Many friends said: "Buy a car quickly!"

In fact, the epidemic has made many people understand the importance of vehicles. Sometimes, a beloved car can bring you and your family better safety protection, private mobile space, and high mobility, making people feel more secure.

So, will car prices rise or fall after the epidemic?

When is the best time to buy a car?

Let’s first take a look at the car purchase policies introduced by car companies during the epidemic

The current preferential policies of car companies

Car companies in recent times Work is gradually resuming. Today, FAW Toyota Changchun factory, BMW factory, and many Guangzhou Automobile Group factories in Guangzhou have begun to resume work. Although most dealers have not officially opened for business, they have also introduced many response policies due to the epidemic.

1. GAC Toyota: Online + Offline Car Purchase

GAC Toyota can make appointments with dealers who enter the store for test drives, and do a good job of protection to ensure customer safety. To view cars online, you can learn vehicle information through the official VR online sales store. When ordering a car, you can transfer money through Alipay, and you can also participate in a lottery.

2. FAW-Volkswagen: door-to-door car delivery service

FAW-Volkswagen also provides door-to-door car delivery service in some urban areas. (Today the editor contacted the local FAW-Volkswagen dealer in Xi'an, and the salesperson said that the recent price fluctuations are low, and you can buy a 99 yuan decoration voucher to deduct 5,000 yuan.)

3. Mercedes-Benz: limited-time car purchase plan

There are no preferential policies found on Mercedes-Benz’s website. There are some limited-time car purchase plans for special periods. Dealers reported that they would give away more maintenance and the interest rate on the loan would be slightly lower. After all, it is a Mercedes-Benz, so there is no need to worry about selling it.

4. BMW: Online Live Broadcast Gifts

The BMW manufacturer’s discounts are as strong as above. This time it is launching a live broadcast. It is fully arranged every day, and a lottery can be held in the live broadcast room.

5. Geely: Online group buying

Geely will carry out group buying to the end. If you place an order through live broadcast, you will receive many gifts.

6. Wuling Motors: 9.9 yuan coupon

Wuling Motors changed its production line to produce masks this time, which has won a lot of goodwill. Officially launched online car purchase, 9.9 yuan can be used to deduct a 1,000 yuan voucher.

7. BYD: Exclusive car purchase gift for medical staff

BYD is also one of the car companies that has transformed into the production of masks this time. It has officially launched a car purchase gift package specifically for medical staff, with exclusive additional benefits. Purchase subsidies and subsidy doubling policies.

8. Guangqi Honda: cash coupon + flash sale lottery

Guangqi Honda can view cars online in VR, with event coupons and flash sale lottery activities, and the best-selling model Haoying Enjoy six maintenances in three years.

9. GAC Trumpchi: Online car shopping + comprehensive advantages?

GAC Trumpchi has launched car purchase deposits and fuel card subsidies, and you can participate in lucky draws with purchases of all models.

10. Nezha: Blind purchase + 7-day no-reason returns

Some brands are not worried about selling, but some brands are facing life and death. New power brands like Nezha were already struggling, and they were even hit hard by the epidemic. I had no choice but to come up with the trump card, no reason to return or exchange within 7 days.

(Editor: I can’t believe it, but the car can be returned or exchanged within 7 days without any reason~Dear~)

It can be seen that

many car companies “open and sell” during the epidemic. Cars"

Also tried their best

The car market in 2020 is facing a "reshuffle"

Car companies are also "Alexander"

1. Dealer inventory index exceeds the warning line

The China Automobile Dealers Association released the latest "China Auto Dealer Inventory Warning Index Survey", which showed that in January this year, my country's auto dealer inventory warning The index reached 62.7, and the inventory warning index was still above the warning line. This is also the 25th consecutive month that the index has been above the warning line since January 2018.

Affected by the traditional Spring Festival and the epidemic, the sales performance of many car companies at the end of January and February was almost "no success". Business related to the automobile circulation industry has plummeted, and dealers and companies will inevitably experience a cutoff in payment collections and difficulty in fulfilling contracts.

2. China’s car sales dropped in January

According to data released by the Passenger Car Association, China’s car sales in January 2020 were 1.699 million units, a year-on-year decrease of 21.5%. Among them, the decline of new energy vehicles was particularly severe, with production and sales of only 40,000 and 44,000 units, down 55.4 and 54.4 respectively year-on-year.

Compared with January, many people are actually more concerned about sales in February. The Passenger Car Association predicts that car retail sales will fall by more than 30% in February, while dealers generally believe that sales in February will fall by more than 50% year-on-year.

3. Two development trends of the auto market

As for the current status of the auto market, there are nothing more than two guesses.

1. Ushering in a car buying frenzy:

Although the automobile industry is currently at a standstill, the consumption that should come will still come, it is just a matter of time. If you are planning to buy a car, will you put it on hold permanently because of the epidemic? Judging from the consultation rate of the new fares in the background of the Chief of Staff Talking Cars, everyone's enthusiasm is still high. It is expected that, like SARS 17 years ago, there will be a wave of auto sales boom. In addition, the epidemic has affected the longer the period for factories to resume production, so many already popular models may experience a "price increase".

2. Car companies are overwhelmed:

However, some experts analyze that 17 years ago, China's economy was still in a period of rapid growth, and the vast majority of families were considering buying their first car. Cars, but today the proportion of car owners is no longer what it used to be. Many families even have more than one car, and the number of purchases will not increase. The auto market will continue to slump, and many auto companies and dealers will be overwhelmed, ushering in a wave of bankruptcies and deep adjustments in the auto industry.

Summary: The strength of future discounts will depend on the brand

Although the overall auto market is bleak, the polarization is becoming more and more obvious.

The editor consulted a sales friend of a luxury brand, and he said: "The current car prices have not changed significantly compared with a year ago. The specific preferential policies will be determined after the resumption of work in March. If you buy a car As the number of people increases, prices will not be discounted. If sales are lower than expected, there may be significant discounts. "

For those car companies that produce based on orders, dealers do not have much inventory, let alone any. Promotional offers. Generally, some whole-vehicle disinfection will be given as a gift to make consumers feel more confident when buying.

However, there are also many dealers who are under financial pressure and are anxious to cash in, so they will implement some preferential policies for car models to stimulate consumption.

Based on the information collected from multiple parties, the editor came to the conclusion:

After the resumption of work, manufacturers will launch corresponding preferential policies, but each dealer will implement terminal discounts according to their own circumstances. .

Hot-selling brands will not receive significant discounts due to the epidemic. Instead, they may increase prices slightly due to limited inventory. Some dealers have already exceeded the factory's workload before the end of the year and have no cash flow pressure; Car brands that usually have poor sales will be very anxious to reduce inventory and offer significant discounts after sales stagnated in February.

So it is expected that after the epidemic is over, there will be car purchase policies to stimulate consumption, but not all brands will offer promotional offers.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.