In order to ensure the smooth progress of the activity, we need to make an activity plan in advance. The content and form of the activity plan should be carried out around the theme of the activity, and finally achieve the purpose or significance of the activity. Do you know what kind of activity plan can really help us? The following is the planning scheme of bank holiday activities (selected 6 articles) that I have compiled for you, hoping to help you. Planning scheme of bank holiday activities 1
1. Theme of the event:
Welcome to March 8th, and give back to the old and new customers for their long-term support to the Bank, the sub-branch specially held a welcome to March 8th, so as to enhance the brand awareness of the Bank, improve the service level, win a good reputation and lay a solid foundation for the sub-branch to complete its tasks in the first quarter and the whole year of 2xx.
II. Purpose of the activity:
Through this activity, the banking business strives to achieve the following goals at the beginning of 2xx:
1. The number of new customers exceeds the best level in the same period in history, and the customer structure is improved and the quality is further improved.
2. The balance of savings increased by 3 million yuan, the activation rate of online banking reached 5%, and the sales volume of wealth management increased by 2, yuan.
3. Successfully complete all business indicators.
III. Activity time:
March 5, 2xx-March 8, 2xx
IV. Activity target:
All customers who hold our bank cards and passbooks and new account opening customers.
5. Activities:
1. During the activities, all customers who apply for fixed current deposits in our bank will receive gifts to welcome the "March 8" true feelings feedback activities.
2. During the event, in order to celebrate Women's Day on March 8th, the Bank specially launched two wealth management products specially designed for female comrades: 77 wealth bonds with 153 days, with an annualized rate of return of 5.15%; 83 issues of wealth bonds, with an annualized yield of 5.4% in 365 days; Everything is highly profitable, waiting for you to participate.
VI. Setting up an activity leading group:
Separate work: During the activity, the tellers in the outlets will wear their work badges uniformly, which will increase the affinity of employees and highlight the warm and cordial service image of our employees.
Han Dan is responsible for uniformly hanging publicity banners and publicizing exhibition boards at outlets; Wu Xiaoming is mainly responsible for guiding the publicity information desk of outlets, guiding customers to participate in activities in an orderly manner, and actively doing a good job in collecting prizes; Feng Bianqiang is mainly responsible for the reception and service of corporate customers, actively guiding corporate customers, recording the basic information of corporate customers, guiding corporate customers to participate in activities in an orderly manner, and actively collecting gifts from corporate customers.
the sales staff at the front desk on the same day actively carry out the quality service of outlets, improve the service quality of counter business, do a good job of customer guidance, and effectively enhance the service image of outlets.
off-duty staff, one is responsible for the reception at the door, and do a good job in guiding VIP customers and providing green channel services.
the other one is responsible for the distribution of gifts and the backstage service.
the credit personnel of outlets should do a good job in recommending credit customers and actively participate in our activities.
VII. Implementation arrangement:
1. The lobby manager should do a good job in the preliminary publicity of the business hall.
specific requirements: the lobby manager wears ribbons to publicize and guide customers in the lobby. The wealth management manager wears ribbons to publicize and explain wealth management products to customers waiting for business in the lobby.
2. contact the personal business department of the municipal branch, and use the information base to build a short message publicity platform to inform our social security IC card customers by short message. Specific requirements: Contact An Bin, the personal business department, and use the SMS platform to send promotional messages to IC social security card customers.
3. Every day, the off-duty personnel carry out door-to-door publicity for each unit.
specific requirements: the salespersons are divided into two groups, and the assistant to the president will take the off-duty personnel into the unit every day to publicize our products and send business cards.
VIII. Prize setting:
Brand toiletries, cosmetics and other female products.
during the activity, all those who come to participate in the "Welcome March 8th" real feedback activity organized by our bank will be given gifts. Bank holiday activity planning scheme 2
In order to give back to customers better, XX Branch of XX Bank specially launched the "Colorful and Courtesy" gift plan for 2xx Golden Sui Card, where you can enjoy eight major gifts, enjoy the wonderful spring, summer, autumn and winter with you, and even have a surprise of 365 days with daily gifts.
a heavy gift: it's polite to apply for the card
You will be given a beautiful gift when you successfully bid for the Jinsui credit card during the Dragon Boat Festival in 2xx, and you will be exempted from the annual fee for the first year, and you will spend five times in the first year and the annual fee for the next year.
Double Gift: activate the card bonus gift
When the Jinsui credit card is newly opened during the Dragon Boat Festival in 2xx, within three months after the card issuance is approved, the credit card will be activated and spent once, regardless of the amount, that is, 2xx points will be given; Old customers activate and spend once, giving away 1 points.
Triple Gift: Credit points for bank cards are courteous
During the Dragon Boat Festival in 2xx, all kinds of Jinsui cards (Jinsui debit card, quasi-credit card, credit card and various co-branded cards) of our bank continued to enjoy credit points for spending, and general department stores, hotels, restaurants and other merchants spent one yuan and one point, while wholesale merchant 1 yuan accumulated one point; The single limit of consumption outside the province is 2xx points; The dollar account accumulates 8 points for one dollar; There is no integral for collecting and paying on behalf of others. At that time, we will provide you with four series of exquisite and fashionable gifts, such as exquisite woman, tasteful man, happy baby and healthy life, to make your life more quality and memorable.
Four Gifts: Gift for Urban Card Consumption
In 2xx, Jinsui Urban Card can not only enjoy the above multiple gifts, but also enjoy discounts on consumption, free car washing, fitness and beauty, travel and leisure with the card in more than 3, convenient E-shops in the province. At the same time, it will enjoy a series of surprises in spring, summer, autumn and winter. Jinsui Urban Card is the first choice for urban life. Bank holiday activity planning scheme 3
I. Activity background
Dragon Boat Festival is an ancient traditional festival. In 2xx, South Korea declared the Dragon Boat Festival in China as a world cultural heritage. The Dragon Boat Festival, which has been circulating in China for 2xx years, has suddenly become a national festival for Koreans, which is a national shame for us. It is also our national thinking.
Second, the theme of the event
Love X Moon Days, Happy Dragon Boat Festival.
Third, the purpose of the activity
Celebrate the arrival of the Dragon Boat Festival in China, so that everyone can deeply appreciate the flavor of traditional festivals in China. Through the competition of making dumplings, we can experience the pleasure of our own labor, relax our body and mind, and let the employees who have not returned home feel the warmth of the big family.
iv. Activity time
2xx years x months x days.
V. Venue
The square near XX Bank.
VI. Organizer
xxx
VII. Co-organizer
xxx
VIII. Event target
All employees of XX Bank.
IX. Contents and process of the activity
(1) Making zongzi
Employees and responsible persons participating in the activity will gather in groups in advance in front of the canteen. After the personnel and articles are in place, the dumpling making competition officially begins. At the end of the competition, the winning team will be selected and given a certain reward. Steaming zongzi: the person in charge contacts the staff to steam the zongzi.
(2) Hot games and question-and-answer activities
1. Pinball
Each group has 2 contestants, each with a pair of chopsticks and a water cup. After the staff announces the start, the time is 1 minute, and the players start to clip marbles. When the time is up, the staff announces the end and checks the number of marbles in each cup, and the winner with the largest number will be awarded prizes.
2. Prepare two sets of questions and answers about the Dragon Boat Festival before the Dragon Boat Festival quiz < P >.
(3) home activities: eating zongzi contest
The contestants are in groups of three, blindfolded. After the host announces "Start", each contestant turns five times in the same place, then finds his own zongzi, unpacks it as quickly as possible, raises his hand when it is completely swallowed, and signals the host to announce the end of the contest after being checked by the staff. Prizes are distributed to the winner who has completed the game in the shortest time.
1. Pre-publicity
Make banners and hang them in a conspicuous place in front of the bank. During the activity, posters were made and posted in prominent places in the bank. The publicity documents, notices and other relevant publicity materials related to the activities shall be clearly stated. In the course of the activity, the sponsor can be properly publicized.
2. Logistics procurement (zongzi, fruit, snacks and prizes)
Contact the venue. Purchase materials (including zongzi leaves, glutinous rice, red dates, disposable gloves, hemp thread, etc.). Arrange special personnel to clean and soak zongzi leaves. Activity hosting and game operation. Take a digital camera and take photos. Security.
Xi. The activity budget is xxx yuan. Bank holiday activity planning scheme 4
Traditional festivals are the representatives of China's traditional culture, the crystallization of wisdom, and intangible "intangible cultural heritage", so they are more likely to be lost in the process of desalination. Now people find festivals more and more boring. With the development of economy, the lack of spiritual culture is deeply felt. Trust crisis, moral confusion, right and wrong confusion, black and white difficult to distinguish. The reason is that the traditional content is getting less and less, and the cultural carrier carrying the tradition is gradually disappearing in front of people, without history and identification.
first, the purpose of the activity
The Dragon Boat Festival is an old custom in China for more than 2, years. Through this activity, bank employees can further understand the origin and customs of the Dragon Boat Festival, popularize the knowledge of the Dragon Boat Festival, deepen their understanding of the Dragon Boat Festival and other traditional festivals, and add luster to the Dragon Boat Festival. Enhance the feelings between colleagues, unity and cohesion. Create a platform for bank employees to communicate with each other.
second, the theme of the activity
realize the tradition and unite you and me.
III. Time and place of the event
xx Mountain, xx District, xx City, XX day, XX year
IV. Activity flow
(1) Pre-preparation
A meeting will be held on XX day, XX year to publicize our Dragon Boat Festival activity plan. Do a good job in personnel statistics. Arrange the venue before 2xx, xx, xx. Design day activity game planning, game nature. Clarify the significance of the activity, enhance mutual understanding among colleagues and promote the formation of bank cohesion. Enhance bank employees' understanding and concern about traditional culture, and inherit and carry forward traditional culture.
(II) Activity stage
Determine the meeting place (square in front of xx Bank). Set up a road map, pick up and drop off by special personnel, and remind you to pay attention to safety. Make sure everyone arrives safely. Arrange for each manager to lead the department team. Ensure that employees have no safety hazards. In addition to the above measures, we also need to make bank employees understand that our activities are activities that sincerely open a communication platform for bank employees. To enhance the curiosity of bank employees about our activities, so as to join our activities.
V. Work arrangement
(I) Publicity work
At the meeting, xxx is responsible for introducing our Dragon Boat Festival activities to the bank employees and explaining the theme, purpose and significance of this activity. The significance of systematically introducing and expounding activities for bank employees is to enhance their feelings. All materials are prepared by xx and xxx. In the later period, xx and xxx shall be responsible for the summary and verification of funds and the overall planning of activities.
(II) The activity site
gives guidance to the employees who come to gather. Wait for other employees, so as to set out collectively and avoid individualism. Pay attention to everyone's safety. xx and xxx are responsible for it. Xx and xxx are responsible for route guidance. Xx and xxx are responsible for making games and mobilizing colleagues' enthusiasm (pay attention to the purpose and theme of the activity, do not deviate from the theme and control the scene).
(3) Return to work
Considering the time problem, it is necessary to control the return time to ensure the personal safety of employees. When you arrive at the bank, you should call the roll in the square in front of the bank to ensure that everyone returns safely.
VI. Budget
Fare: RMB xxx, RMB X per person. Candy: xx yuan. Beverage: xxx yuan. Meal fee: (* * * two meals): xxx yuan, xx yuan/person. Late material handling fee: xx yuan. X pens: xx yuan. Drinking water: xx bottles: xx yuan. Total: xxx yuan. Planning scheme of bank holiday activities 5
The theme of this activity is "Dragon Boat Festival Marketing", which aims to express the sincere desire of the bank to share the fruits of hard work and create a better future with high school and mass customers, and to spread the business philosophy that the bank's personal banking business is customer-centered and is committed to achieving "win-win" between banks and customers. On this basis, banks can refine the main "selling points" of activities as sub-topics according to the characteristics of their own activities.
first, the theme of the event
"Dragon Boat Festival Marketing".
II. Activity time
During the Dragon Boat Festival.
III. Purpose of the event
Taking the Dragon Boat Festival as the tipping point, focusing on individual high and middle school customers and cardholders, focusing on consolidating and developing customers, promoting the use of savings cards, and increasing the fee of Express Express Express, we will focus on expanding the shopping, tourism, catering, entertainment markets and related markets, and at the same time expand the product coverage, promote the multi-frequency and multi-variety use of customers, and promote the all-round development of personal banking business; At the same time, through the launch of the "Dragon Boat Festival Marketing" campaign, we will establish our brand social image, enhance customers' knowledge and feelings about our three-level personal financial services (VIP service, community service and self-service), improve the distribution efficiency of electronic channels, and effectively improve business performance.
IV. Contents of activities
Activities mainly include the following contents:
(1) "Happy Delivery of Dragon Boat Festival Marketing Products" promotional gift activities
In order to encourage cardholders to spend by credit card and pay without paper, promote the rapid growth of various business volumes of bank cards and self-service devices, and at the same time maintain and enhance the competitive advantage of Express Express business and promote the sustained and rapid development of remittance business, The following preferential promotion and gift-giving activities are specially carried out:
1. "Dragon Boat Festival Marketing, Self-service Gifts"
(1) During the activities, customers who pay twice on self-service equipment in the province with our savings card can exchange a gift worth xxx yuan at their local business outlets with the payment voucher and deposit and withdrawal voucher. First come, first served, until it is delivered. The voucher must be the payment voucher of the same savings card. After the gift is exchanged, our bank will take back the payment voucher.
(2) Anyone who signs the payment agreement during the activity.