In such bad weather, we can do something from people, goods and fields to reserve energy for sunny days!
0? 1
location
Optimize the shopping environment
When there is little passenger flow, you can tidy up the store to see where it is a little dirty and needs cleaning; The materials are out of date or damaged and need to be replaced; Where the layout is not very good, customers are inconvenient to walk and need to adjust; Which exhibitions are not very good, high-circulation brands are not placed in the aisle, and the main brands are inconspicuous.
02
mankind
Build the strongest sales team.
When fewer and fewer customers enter the store, the clerk will be idle. At this time, we can carry out group building or internal training according to the status of the clerk. If the clerk is depressed, you can organize everyone to do group building activities and play games to enhance cohesion. If the clerk's mood is high, you can take the opportunity to organize everyone to study internally, and the store manager can explain the new product knowledge, product selling points, sales skills, sales words and so on. , you can also let excellent employees share their sales experience and let shop assistants do simulation exercises.
Do a good job in customer maintenance
For every customer who enters the store, we should serve well with our heart. Returning to China in such bad weather shows that customers have great demand, so we must seize the sales opportunity.
For old customers who have not entered the store, they can pay a return visit. You can use Qian Qian backstage management system to screen out new customers of a certain brand of milk powder in recent 7 days, screen out customers who participated in the activity last time ... and use merchant assistant to make a return visit. You can also talk to key customers to keep their mood.
0? three
goods
Data analysis and commodity structure adjustment
You can use the background data to make a comprehensive analysis of goods and eliminate some products that waste energy. In addition, select 2-3 main products from each category for category adjustment; You can use the consumption analysis of new members to analyze which products have better drainage effect ... to prepare for the next activity.
Selling goods online to seize passenger flow
It doesn't matter if customers don't come to the store, we still have online shopping malls to sell goods! 2-3 group activities can be organized every day, so that customers can buy online in buy buy, and members of other maternal and child stores can grab all of them, saving water for the next activity!
In a word, it is to prepare for the popularity of sunny days and save energy!