From the perspective of industry, domestic crowdfunding is still an emerging industry, which is in its infancy. The popular saying of crowdfunding is that each other realizes their dreams and everyone raises money to complete a task.
The difference between pre-sale and group purchase lies in:
Pre-sale is B2C, and crowdfunding is biased towards C2B, that is, investors have the willingness to buy or invest first, and fundraisers organize production as needed. JD.COM raised funds for project supporters and supported projects.
Can satisfy the spirit of helping others realize their dreams and pursue novel and fun products; For project sponsors, crowdfunding in JD.COM is not only a fund-raising platform, but also an incubation platform. JD.COM crowdfunding focuses on supporting creative individuals or entrepreneurial teams to realize their entrepreneurial dreams.
You need to pay for crowdfunding, but you don't need to change money after crowdfunding.
What project sponsors need to do during crowdfunding:
1. Sponsors are required to submit their own projects in the background and complete page design and video production (not required). For details, please refer to relevant design copywriting specifications and online crowdfunding projects (JD.COM Crowdfunding will review your copywriting and page design, etc.). ).？
2. After the success of the project, the product crowdfunding needs to undertake the logistics of returning the goods to the supporters in accordance with the JD.COM Crowdfunding Return Service Agreement. ?
3. If the supporter asks for an invoice, the project sponsor shall issue the corresponding invoice to the supporter. ?
4. During the project solicitation period, it is necessary to independently maintain the corresponding project topic area and answer questions in time. ?
5. We need to undertake the corresponding after-sales work, which is supervised by crowdfunding in JD.COM. ?
6. Ensure that the project will not be sold or crowdfunding in other online or offline channels during the crowdfunding period in JD.COM.
Extended data
Instructions for launching crowdfunding:
1. The project initiated on the crowdfunding platform in JD.COM is innovative and executable, and the project objectives must be clear, specific and measurable, such as making a physical product, making a micro-film or completing an artistic creation.
2. The content of the project must include information such as "Crowdfunding Story" and "Why Crowdfunding".
3. Project contents and related project information uploaded by the sponsor (including but not limited to words, pictures, videos, etc.). ) must be original by the sponsor. If it is not original by the sponsor, the sponsor shall have obtained the corresponding authorization from the obligee.
In addition, the obligee allows the promoters to entrust affiliated companies in JD.COM and JD.COM to publicize, promote and use the JD.COM crowdfunding platform permanently and free of charge on the official websites and offline media of JD.COM affiliated companies such as JD.COM website.
4. It is not allowed to sell the goods that have been produced in the project, except those related to public welfare.
5. It is not allowed to raise funds for non-profit organizations or for the purpose of meeting the personal needs of the promoters by launching such non-substantive projects as "funding scholarships" and "funding my travel".
6. The content of the project must comply with laws and regulations and the relevant provisions of the JD.COM website; JD.COM crowdfunding platform has the right to put forward special requirements for the project.
7. This platform is not allowed to publish the following project contents or related project information:
(1) drugs, guns and ammunition, controlled knives and other acts that violate national laws;
(2) Pornography, gambling, violence, terror, reaction, politics and religion;
(3) lottery, lottery and other related;
(4) Open companies, websites, shops, etc. ;
(5) Prohibited sales and other contraband information stipulated by laws of other countries and JD.COM website.
8.JD.COM crowdfunding platform only reviews the rationality of the project, and the sponsors, such as the matching degree between the project content and the return, should ensure that the content of the initiated project is legal and does not infringe upon the legitimate rights and interests of others.
9. The exclusiveness of the project means that the project shall not be sold or launched on any other platform during the crowdfunding period of JD.COM crowdfunding platform and within 1 month after the successful crowdfunding of the project.
If the project is still in the solicitation period, and the sponsor sells or initiates crowdfunding on any other platform, JD.COM has the right to forcibly remove the project and investigate the liability for breach of contract.
After the successful crowdfunding of the project 1 month, if the sponsor sells or initiates crowdfunding on any other platform, after deducting 3% of the platform service fee, the sponsor will pay Jingdong 20% of the total funds raised by the project on the crowdfunding platform in JD.COM, with a maximum penalty of 5 W.
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