Today, let the editor analyze for you this car that Jack Ma spent 1.8 billion to build. The sales are appalling. What do you think of this car? Here is a brief introduction to you! The annual Double Eleven has ended successfully. Jack Ma’s father has captured the attention of consumers around the world. In just one day, the total sales of Taobao reached 168.2 billion. , but it is also a happy thing, but there is a problem. Since Jack Ma's father invested 1.8 billion in SAIC Group to build cars, SAIC's vehicles have also undergone great changes, but the sales volume of its Roewe 950 model can be said to be very high. dismal. What do you think of this car?
01
It’s still a matter of price. What the Chinese people want are cars with a price of about 100,000 yuan, small-displacement compact cars and SUVs with beautiful appearance and complete configurations. In today's and future with congested urban traffic, small compact cars with small displacement will also be the mainstream trend. , we must first understand the market demand for automobiles before considering investing in the development of a certain model. Only if it suits the tastes of the Chinese people can we win. Just look at Baojun and you will know. The 510 and 310 have both exterior and interior features. They are equipped with all kinds of configurations. It mainly depends on the price. The top version of the 510 is more than 70,000 yuan, and the top version of the 310 is 60,000 yuan. This price itself is suitable for ordinary people to buy a car. It's a temptation. Many joint venture cars priced at over RMB 100,000 don't have as many configurations as Baojun. Although the three major components of domestic cars are not as good as joint venture cars, firstly, they have an advantage in price, secondly, they have high safety configurations, and other configurations are complete. It is really better to buy a low-end joint venture car with almost no safety configurations than the two. Top of the range domestically produced cars.
03
Although the current performance of Roewe cars in the field of Internet cars has been praised by many people, Roewe once had a model that cost 1.8 billion yuan to build, which is Today I’m going to talk about the only mid-sized car under the Roewe brand: the Roewe 950. It was once hailed as "the most outstanding mid-sized car produced in China", but today's sales are very poor, with monthly sales only in double digits, and only 16 units were sold in January. Consumers do not buy it, making it very difficult to do so.
This car is positioned as a medium-sized car, and its body is naturally larger. Its length, width and height are 4996mm/1857mm/1502mm respectively, and the wheelbase reaches 2837mm, but its price is as high as 179,800-289,800. , I believe many people will be disappointed when they see this quotation
In terms of equipment, the performance of the 950 is pretty good. Keyless entry/start systems and tire pressure monitoring systems are only available in higher-equipped models. It can be seen, and there is no panoramic sunroof in the entire series.
The interior of this car adopts the simple and elegant design style commonly used in today's models. A large number of solid wood trim panels and leather wrapping are used in the car, so that the overall texture and layering of the car are enhanced. Very good improvement and very businesslike.
Overall, the interior is quite contrasting.
In terms of power, the 950 is equipped with a 185-horsepower 1.8T turbocharged engine, a 220-horsepower 2.0T turbocharged engine and a 147-horsepower 2.0L naturally aspirated engine. The transmission is unified. It is a 6-speed dual-clutch gearbox. The 2.0L model has the lowest fuel consumption per 100 kilometers, at 6.8L.
05
Jack Ma is burning money, and it has been burned beyond recognition. This is not what Jack Ma can do! The so-called professional people do professional things! What's more, Brother Ma can buy a car with only 1.8 billion, which is indeed a bit too funny. Playing Alibaba is Brother Ma's specialty. In manufacturing and design, Brother Ma has to start from scratch and start his own business again. It will take a lot of time, a lot of money, a large number of professional and technical teams, and maybe he can do something famous. If we spend money on the current group of guys, Brother Ma will have no choice but to continue to spend money and burn money. It’s hard to say when it will end!