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The sublimation of the Loan zhang elder brother incident
With the Loan zhang elder brother incident getting more and more attention, people in the media or marketing circles have also made comments. Among them, 2 1CN directly expressed the author's direct criticism of "Loan zhang elder brother" (the marketing model of Easy Loan Network) with the title of "What is Brother Zhang Busy", and reprinted it on famous websites such as Sina.com, World Wide Web and CICC Online. However, some people think that Loan zhang elder brother is just the tip of the iceberg of traditional media advertising defects. Speedway.com's article "How Far Is the Road of Precise Marketing for Small and Medium-sized Enterprises from Loan zhang elder brother Advertising" is to express this view, which was later reprinted by He Xun and Sohu. On the contrary, Sichuan Online's article "Zhang Ge Edition Advertisement has a slight complaint, but it can't be killed with a stick" holds that some netizens overreacted in the Loan zhang elder brother incident, and the complaints of a few people can't explain the failure of traditional marketing advertisements.

Indeed, it is not difficult to see that most netizens still think that traditional enterprise marketing lacks innovation, and people in real life are often harassed by telephone calls, short message advertisements, spam and even fraudulent information from salespeople. Loan zhang elder brother's bombing radio advertisement is a typical case of this marketing model. To eliminate the unhappiness caused by such advertisements, all industries need to create a good marketing atmosphere and actively cultivate marketing talents.