Since the reform in 23, the ROE of the banking industry has been relatively high, and it has always been a profitable industry that everyone yearns for. Last year, the data released by the China Banking Regulatory Commission showed that the net profit of commercial banks exceeded the trillion yuan mark, reaching 1.4 trillion yuan, an increase of 277.5 billion yuan over the previous year, a record high. According to this calculation, commercial banks earned an average of about 2.85 billion yuan a day. Compared with the net profit of 763.7 billion yuan in 21, the growth rate of bank net profit reached 36% last year, which was higher than the year-on-year growth rate of 25.4% of the profits of industrial enterprises above designated size nationwide last year.
Commercial banks "suck in gold" by an average of 2.85 billion yuan every day. Excluding huge management expenses and financial expenses, the banking industry still has a net profit of 1.4 trillion yuan, and the economic logic supporting the amazing profits of the banking industry is only the word "monopoly".
according to the 212 financial report, compared with the dismal operation of most industries, the banking industry is still "the only one with good scenery here". The traditional five state-owned banks of industry, agriculture, China, construction and communications have a net profit of over 77 billion yuan, with a net profit of 1.47 million yuan per minute. No industry has ever been so rich in billionaires as the real estate industry, and the real estate tycoons occupy half of the country year after year in various rich list. Compared with other industries, the profit rate of real estate may be lower, but because the sales of real estate are relatively easy, the sales volume is extremely huge, and the most important thing is that low input (basically relying on the funds of buyers and banks and contractors) and high output can get quick results, so the function of accumulating wealth and getting rich in real estate is the most powerful. Look at Hurun's annual wealth list, and the share of real estate businessmen is more than one year, which is enough to show the strong gold attraction of the real estate industry.
However, the real estate market has always been very sensitive to funds. When the money is over-issued, house prices will accelerate, and when the central bank takes measures to tighten liquidity, the motivation for house prices to rise will also weaken. Nowadays, under the dual pressure of taxes and loans, it is not easy to get huge profits from rising house prices. We can see how high the profit of liquor is from the side. A few years ago, the advertising standard of CCTV was monopolized by liquor companies almost every year. One year, Qin Chi Liquor shocked the whole country by putting a big satellite in the golden section of A. If there is not enough profit, which enterprise dares to be so generous.
although the net profit of monopoly industries accounts for "half of the country", it is the gross profit margin that truly reflects "profiteering". Gross profit margin refers to the percentage of gross profit in sales revenue, which reflects the initial profitability of enterprise product sales. Generally speaking, the higher the gross profit margin, the more money a company can make. Once the gross profit margin of an industry or enterprise exceeds 4%, it means that related industries and enterprises have passed the threshold of "profiteering".
Statistics show that the banking industry is not the most profitable industry, because the gross profit margin is better than the banking industry everywhere. In 212, the overall gross profit margin of liquor industry still stood out from the crowd with a ratio of over 6%. Kweichow Moutai, LU ZHOU LAO JIAO CO.,LTD, Wuliangye and Yanghe have reappeared, ranking 19th, 28th, 41st and 52nd in the list of "Top 1 Most Profitable A-share Companies" in 212.
The gross profit margin of Kweichow Moutai still reached 92.27% even after the liquor industry was affected by plasticizer and limited consumption. This is an industry that everyone is afraid to mention. But everyone has to deal with them sometimes. The biggest news about this industry is that it is very high in the list of profiteering industries over the years.
According to the survey, the expenses for a funeral are staggering, including cremation fees, cosmetic fees, transportation fees for receiving the remains, fees for renting farewell halls, and fees for renting wreaths, and so on. Shrouds and urns that cost tens of yuan often cost thousands of dollars. The cost of buying a cemetery or a stupa is even more expensive, with a good location as high as tens of thousands of yuan.
why is there such a big profit margin? China people are a country that respects filial piety. After the death of a loved one, many people are willing to send their loved ones away in the final farewell process. This encourages the industry's habit of charging exorbitant prices. According to the statistics of the Ministry of Civil Affairs, China's annual funeral consumption reaches tens of billions of yuan.
an urn that costs only a few tens of yuan can be sold for three or four thousand yuan or more. When a relative dies, it often costs tens of thousands of yuan. Under normal circumstances, the general profit of the funeral industry can be guaranteed to be around 3%, even reaching 1% or even 2%. Huge profits have become the impression left by the glasses industry to the public. It is a common phenomenon that the price of a lens is tenfold from the factory to the hands of consumers.
According to statistics, there are about 3 million people wearing glasses in China, and the annual market demand will reach 1 million pairs if they are updated every three years. At the same time, in the eyes of laymen, the glasses industry is a profiteering industry with unclear words and unclear ways. There is such a jingle: "2 yuan's frames, 2 yuan sells you for human feelings, 3 yuan sells you for friendship, and 4 yuan sells you for quotation."
There are four major commodity categories in the glasses industry: frames, lenses, contact lenses and eye drops. Frame is a popular commodity, which requires high fashion and strong periodicity. The annual sales volume of frame in China is about 8 million. Lens is an optical commodity, which pays more attention to the function of the product. The annual consumption is 2 million pieces. Contact lens is a beauty commodity, which pays attention to the convenience and comfort of the commodity. Eye drops are consumables of contact lenses. From the gross profit space of various products and their proportion in the total sales of optical shops, the average gross profit space of optical shops is about 5 times.
It should be said that there are three reasons for the chaos in the current optical market: First, there are a large number of small optical shops that are not standardized in operation, and they are enjoying a feast of huge profits without professional technicians, professional equipment and irregular purchase channels. Second, the glasses industry is inherently professional, and information asymmetry leads consumers to be passively "slaughtered". Third, there are too many circulation links. Before glasses are put on the shelves, they often go through the hands of several layers of wholesalers and agents, and each level will raise prices. This eventually led to the abnormally high sales price of glasses. Everyone knows the huge profits of drugs. In the eyes of ordinary people, the profit of drugs should be the highest. There are two reasons why ordinary people look down on the disease. One is that the drug price is too expensive, and the other is that doctors are too shameless to prescribe high-priced drugs and get kickbacks.
China's medical industry is mixed and morally corrupt! Practitioners range from fraudsters to rapists. All kinds of liar hospitals are popular, medical care is popular, and the media is used to publicize and deceive patients. A cold can cost you hundreds of dollars. That's kind. from ruin can often be seen in newspapers. The phenomenon of charging fees, prescribing drugs and collecting red envelopes has become the main means of income generation and a universal truth.
According to an insider, the selling price of a drug with ex-factory price of 12 yuan money is 4, so the circulation cost of the difference between 28 yuan money is probably from 7 yuan to 15 yuan, and the so-called "circulation cost" is mostly kickbacks, that is to say, kickbacks account for 3% to 4% of the drug price.
amid the denunciation of high drug prices, some cheap pharmacies have blossomed all over the country. Some cheap pharmacies sell at a price "45% lower than the approved retail price on average". However, even if the price is reduced by 45%, it will still be profitable, and you can imagine the profiteering of the pharmaceutical retail industry.
For a long time, people have been discussing why drug prices are difficult to drop and why drugs are so profiteering. The exposure of GlaxoSmithKline's shady bribery has solved this problem to some extent. There is a chain in the pharmaceutical industry: travel agencies pay bribes to pharmaceutical executives and host meetings; Pharmaceutical executives use this part of the money to pay bribes to relevant officials, associations, hospitals and doctors to promote drug sales; When doctors get benefits, they prescribe more drugs and specific drugs to complete the "entrustment" of pharmaceutical companies; As a patient at the end of the chain, besides complaining that the drug price is too expensive, the rest is powerless. Obviously, in such a chain, three parties benefit and one party suffers. The profits earned by others are ultimately borne by patients. As liang hong, the former general manager of GlaxoSmithKline's operations in China, who has been subjected to criminal compulsory measures, said, "If we can hold fewer meetings, we can reduce some costs and more people will benefit".
Different from medicines, health care products not only have relatively low R&D and production costs, but also are not responsible for the effect. As long as there is nothing wrong with them, they can be sold all the time. Because manufacturers with high profits can accumulate considerable wealth in a short time, it is conceivable that health care products have made a lot of real money in recent years. In fact, the harm of health care products to us also includes the heartache once it is found that it has no effect.
The negative news has not hindered the development of the health care industry. By the end of 211, China has approved 11,862 health care foods. At the same time, health care products and health care services have also risen rapidly, with an output value of about 3 billion yuan, which is second only to that of the United States. It is estimated that the scale will surpass the United States to become the first in the world by 215, and the total market will exceed 45 billion yuan by 22.
health care industry's slogan is "How bold people are, how productive the land is". As long as you have the courage and money, you can make a junk product bigger and stronger! Then it is euphemistically called: our food can't be eaten! It's useless at best! All-round advertising bombing, how bad customs come from, and fill all the market space, small enterprises have no room for development at all, even if they have good products. The "Xingyuan Herbal Medicine" mentioned in that Hongmao post may be a good example. If fatigue driving can be effectively prevented, how many lives can be saved? Now it can only be sold in a small circle, which also shows that it is very difficult for small enterprises to become bigger and stronger. This is an industry that combines mystery, concealment and temptation. Over the years, it has given people the first impression that it is a signboard with the words "adult products" and "gender health care" in the streets and lanes. Narrow storefronts, sexy and naked posters, and red lights on street corners in the middle of the night have all branded this industry as "shady".
Industry Status
"People need sex tools, just like eating when they are hungry and drinking when they are thirsty."
On August 28th, 23, the State Food and Drug Administration issued the Notice of the State Food and Drug Administration on the Management of Simulated Aids Not Being Used as Medical Devices. The state has relaxed the management of sexual products in China, which is no longer a special commodity and does not need pre-approval.
the policy has changed the industry ecology. In 212, there were about 5 sex toy factories and more than 2, sex toy shops in China.
Up to now, the total market of sex toys in China is around 1 billion. According to sexologist Li Yinhe, 7% of the sex toys in the world are made in China.
profiteering analysis
low cost is the main reason for profiteering.
The sexy underwear that looks seductive in the sex shop is made of the roughest fabric, and a set of three-piece COSPLAY for nurses, teachers and policewomen costs more than 5 yuan, which is less than that in 1 yuan. There is a profit of nearly 5%.
The purchase price of a box of condoms is about 2 yuan's money, but the words of new function and brand are hung in the sex shop, but it can be sold for tens or even hundreds of yuan. And some so-called divine oils, sprays, anti-inflammatory potions and so on. Once the sex shop changed hands, the price immediately soared more than 1 times.
another reason for profiteering: buyers are often ashamed to bargain.
In stores, consumers rarely have the habit of bargaining. When they come in, they are in a panic, ask the price, pay the money and turn around and leave. Few people will bargain. There is a popular saying in the optical industry: 2 yuan's glasses are sold to you by 2 yuan for human feelings, 3 yuan for friendship, and 4 yuan for quotation. The profiteering glasses industry is actually a gray interest chain with low cost, high pricing and high discount.
Industry Status
The total output value of China optical industry in 212 was 16 billion yuan more than that in 211. About 3 million people in China needed vision correction, and the annual retail sales of glasses was about 23 billion yuan.
profiteering analysis
first of all, the cost of glasses is very low compared with the selling price.
In Danyang, the hometown of glasses in China, there are 11 yuan for "memory alloy frame", 16 yuan for "fashion alloy frame" and 16 yuan for "plate frame", among which the most expensive is pure titanium glasses frame, and each pair is only 6 yuan. But as soon as they entered the sales store, the price of these glasses frames soared, 1 times or even 5 times.
Secondly, the technical threshold is not high: the optical matching process only takes ten minutes.
the actual processing time of glasses is much shorter than the time claimed by the clerk, and some of them only take 1 minutes. The reason for keeping customers waiting for a few days is that unified delivery and processing can save production time and the cost of machine loss on the whole.
In Beijing, the coated lenses with refractive index of 1.56 are generally about 3 yuan with refractive index of 1.61, 6 yuan with refractive index of 1.67, and the price of the lenses is about 8 yuan.
In Danyang, Jiangsu Province, the most common and most widely matched lens with refractive index of 1.56 plus green film resin, the wholesale price of each pair is only 8 yuan; 1.56 19 yuan for gold film resin lenses and 21 yuan for aspheric resin lenses with refractive index of 1.61. With the improvement of China people's quality of life, they are more and more concerned about their health. In recent years, the health care products market is popular, especially on holidays, and the sales volume has soared, which is a good entrepreneurial direction for Qian Jing.
current situation of the industry
The negative news has not hindered the development of the health care industry. Even with the global economic recession, the sales share of health care products accounted for 6 billion US dollars in 211.
Analysis of profiteering
health care industry's huge profits mainly include the following factors:
First, the problem of population aging in many countries around the world is becoming increasingly serious. The elderly over 6 in China account for 13% of the total population, about 17 million people. Their needs have promoted the development of health care industry in China.
Secondly, about 2 billion people are overweight and obese, and global living habits also promote the development of health care industry.
thirdly, the improvement of living standards and the increase of income control are also the key factors for the growth of demand for health care products.
fourthly, the global medical research on health food has made rapid progress. In the next few years, health care industry will still maintain a high-speed development, and China's industrial policies must be followed up. First, we must concentrate on supporting domestic large-scale health care products enterprises, and secondly, we must prevent foreign enterprises from devouring Chinese food and health care industries. Women who may care about buying food for one or two dollars are not soft in spending money in order to make themselves more beautiful. Especially in recent years, the concepts of cosmetic care and slimming beauty have been constantly promoted by the mass media, which has aroused almost every woman's love for beauty, and thus stimulated the rise of women's beauty industry. Women's "beautiful industry" has great opportunities to make money.
Industry Status
At present, the beauty industry market in China is about 3 billion yuan every year, and the beauty economy is increasing at a rate of 15% every year. With high profits and huge market, countless new beauty products, high-tech nursing instruments and high-tech slimming equipment come out every year.
China Beauty Economy Annual Report points out that China's beauty economy is becoming the "fifth largest consumption hotspot" for China residents after real estate, automobiles, electronic communication and tourism.
The total number of people employed in the beauty industry in China is about 11.2 million, and the total number of urban beauty institutions in China is about 1.542 million, with an annual output value of 168 billion yuan. It accounts for 1.8% of the national GDP.
profiteering analysis
"Rosebud 3 yuan has a bag of money, a beauty sheet 1.5 yuan, a beauty underwear .4 yuan, a milk bath salt 2 yuan, and a mint foot salt 4 yuan." The gross profit of the beauty industry is as high as 9%. China is an infant in the world.