Jade-a national brand born in Shanghai, China. ? Inventor of thermal underwear in China, devoted to the integration of clothing and lifestyle products, product screening and optimization, and professional control of cost performance. Help China people realize "a comfortable life every day".
After 25 years' transformation, Yu has developed from a brand of warm clothing into 9 categories and 58 categories covering underwear, men's wear, women's wear, maternal and child products, children's wear, household daily necessities, health care, household appliances, home textile bedding, shoes and hats, luggage and outdoor sports.
The vigorous development of the brand
Yu introduced the concept of thermal underwear. With the application of new fabrics and sophisticated production, Yu became the originator of thermal underwear in China. During 1999, the sales volume reached more than 3 million sets, setting a record of "no loan, no backlog and no triangular debt" in the national textile industry.
In the next decade, the brand's categories are becoming more and more abundant, with online and offline stores covering the whole country, serving hundreds of millions of customers every year and accumulating a large number of Zhao Lin friends.