Let’s analyze the current mainstream business models of P2P film and television. Different business models determine the nature of the product and the interest rate space.
1. The main business process of the trust insurance film and television bidding model: Taking Ali Entertainment Bao as an example, it uses the big data film selection model to find film and television projects worthy of investment, invests through the trust model, and then cooperates with the insurance company to The trust is transformed into an insurance financial plan and the insurance plan is sold through the platform. Investors can not only enjoy the expected income from the insurance but also receive corresponding movie tickets, posters, premieres and other benefits. Note: The seller needs to have an insurance sales license. The insurance-linked trust plan not only solves the restriction that the trust cannot be sold to the general public, but also the investment is linked to the performance of the film and is not a fixed income product with guaranteed principal and interest. At the same time, through the transfer and risk control of mature financial institutions such as trusts and insurance, the yield rate of investors in this model is greatly reduced.
2. The main business process of the producer loan guarantee model: take the film and television producer as the borrower, issue a bid to the platform on the premise of having a guarantor, the investor's funds are handed over to the producer, and the producer invests in the film and television project , in addition to investment income, there will also be corresponding film and television ticketing and other returns. Under this model, film and television projects have limited control by formal financial institutions. There is great uncertainty in the personal credit risks and repayment abilities of producers and guarantors, but the yield is relatively high.
3. The main process of the asset management guarantee model: Take the film and television exclusive plan of Cai Miao Finance as an example. The asset management company invests in the film and television company, divides and transfers the claims, and the guarantee company guarantees them on the P2P platform. After bidding is issued, investors obtain information and purchase debt through depository payment channels. After the filming of the film by the film and television company is approved and released, its box office revenue is the source of repayment funds. At the same time, some of the movie tickets and other privileges can be used as other benefits for investors. Return. In this model, asset management companies and financing guarantee companies are financial institutions licensed and supervised by the state. They can effectively control business risks and reduce investment risks, and the rate of return is at a medium to upper level.
(3) Typical enterprises and products
The platforms currently targeting P2P film and television investments include Alibaba’s Entertainment Bao, Baidu’s Baifa Youxi, Ping An Haoxi, and Aiqianbang’s Entertainment Bang, Cai Miao Financial’s film and television exclusive plan.
The main risks of the annualized income of the film and television P2P product business model guarantee method
The floating income of Alibaba Entertainment Bao’s trust insurance model does not guarantee the principal at 6%, and the film market risk is 100 cases
Baifa Youxi trust insurance model has a floating income of 8%, with no principal guaranteed, and a movie market risk of 100,000 yuan
Ping An Haoxi trust insurance model has a floating income of 5.65%, with a non-guaranteed amount of 5.65%, and a movie market risk of 50,000 yuan
Aiqianbang's Entertainment Helper's loan guarantee personal unlimited liability guarantee 8-14%, 100 personal credit risks, debt repayment ability
Cai Miao Financial's Film and Television Exclusive Plan Asset Management Guarantee Model Financing The guarantee company guarantees 8-12%, fixed income starting from 1,000, and the financing guarantee risk is low
From the perspective of investment risks, Alibaba’s Entertainment Bao, Baidu’s Baifa Youxi, and Ping An Haoxi are all trust covers The insurance connection plan is managed by a more formal financial institution, but it is not a capital-guaranteed investment. Its main risk is the risk of the film industry. Investors do not know much about the input and output of the film industry, as well as the supervision and market expectations of each link. Making investment decisions solely based on the influence of directors and stars is risky. At the same time, Baifa Youxi and Ping An Haoxi have higher starting investment amounts. Aiqianbang is a personal unlimited liability guarantee with limitations on personal credit risk and solvency. The film and television exclusive plan of Caimiao Finance is a fixed income without film market risks, and is guaranteed by a financing guarantee company. The financing guarantee company is a professional guarantee institution issued a business license by the National Finance Office, and the guarantee capacity and guarantee multiple are regulated. , the risk is much lower than that of ordinary guarantee companies and individuals.