Crocker found through market research that the catering industry in the United States at that time was far from meeting the requirements of the changed times and needed to be reformed urgently to meet the fast food needs of hundreds of millions of Americans. However, Crocker's first problem is the problem of funds. It is impossible for Crocker, who is penniless, to open his own restaurant.
Finally, he came up with a good idea. When he was in sales, he knew the McDonald's brothers who opened restaurants. He can study in their restaurant and finally realize his dream.
So Crocker found the Maxwell brothers, talked about his current predicament, and finally got their sympathy and promised to let him continue to work in the restaurant.
Crocker is well aware of the psychological characteristics of these two bosses. In order to achieve his goal as soon as possible, he offered to work as a clerk while doing the original promotion work, giving 5% of the promotion income to the boss.
In order to gain the trust of his boss, Crocker worked very hard, getting up early and greedy for the black, and working hard. He repeatedly suggested that the Mai brothers improve their business environment to attract more customers, and put forward a series of business methods, such as preparing a meal, packaging lightly, delivering food to the door and so on. , expand the business scope, increase the types of services and get more business income. He also suggested installing audio equipment in the store to make customers eat more comfortably; Vigorously improve food hygiene and pay close attention to food quality to maintain service reputation; Carefully select shop assistants, try to hire young girls with quick and thoughtful service to entertain in the front hall, and arrange those with irregular teeth and ordinary looks to work in the rear, so as to make the best use of their talents, ensure the quality of service and better entertain customers.
Crocker attracted many customers for the shop, and the boss was more obedient to him. The restaurant is still nominally owned by the Maxwell brothers, but in fact its management and decision-making power are completely in Crocker's hands. Before you know it, Crocker has been working in the store for six years. The time is finally ripe. He raised a large loan through various channels, and then he had a showdown with the Mai brothers. At first, Crocker put forward harsh conditions, but the other side refused. After Crocker made some concessions, the two sides had a fierce bargain. Finally, Crocker bought mcpherson Restaurant with $2.7 million in cash, and he operated it alone.
The next day, there was a dramatic change of master and servant in the restaurant, and the clerk actually fired the boss. This was a huge local news at that time, which caused a huge sensation. The name of the fast food restaurant was also deeply rooted in the hearts of the people and greatly improved its popularity in the United States. After Crocker entered the fast food restaurant, his management became more outstanding, and he soon became famous all over the United States with a brand-new look. After more than 20 years of painstaking efforts, his total assets have reached 4.2 billion US dollars, making him one of the top ten famous restaurants in the world.
Crocker's low-key tactics succeeded. He hit people easily at McDonald's fast food restaurant with a profit of 5%, and then won the trust of his brothers through long-term efforts, making them feel that he is thinking of himself everywhere and that their interests are the same, so he automatically eliminated his doubts and accepted his various suggestions happily. After gradual infiltration and overhead, the boss has "existed in name only", and the last transaction completely ate McDonald's fast food restaurant.