Lester Thurlow, a famous American economist and former dean of Si Long Business School, said that in an unbalanced society, although the risks are not small, the opportunities may be greater. It goes without saying that small and medium-sized enterprises in China have as much room for survival and development as you said. However, no matter how big this space is, whether you can survive and grow depends on whether you can expand this space through competition. Regrettably, however, the growth of enterprises in China is not as impressive as our economic growth-the world marvels at the global economic myth created by China. Over the past 30 years of reform and opening up, China's GDP has grown at an average annual rate of 9.3%, which is three times the world average economic growth rate, two times that of developing countries and four times that of developed countries. At present, China can create 24.5 billion yuan of wealth every day. 1952 The wealth created in the whole year only takes two and a half days. According to the latest data released by the National Bureau of Statistics, China's GDP reached US$ 4 trillion in 2008, and its economic scale has surpassed that of Germany, ranking third in the world.

A management motto of Harvard says: Understanding is more important than wisdom. This statement has indeed been confirmed. In the past 20 years in China, many people with extraordinary wisdom, such as Mou, Zhou Zhengyi, Chen Jiulin, Zhao Xianxin, Gu and Down Brothers, all fell behind when their careers reached their peak. At least, they have the same weakness-they never ask themselves, "Who do you think you are?" It is said that Socrates once famously said, "Please know yourself!" Su Shi is recognized as a wise man in the world, but he is first and foremost a wise man. In a business operator, I think the key is that he must be a smart person. For example, he must first know where he is, the position of the company he runs in the industry, the industry he is engaged in, the position of the industry he is engaged in in in the whole industrial chain of China, and what is the most important feature of China's current economy ... If he can't even figure out these basic problems, I don't think he will go too far. Today, when the reform and opening up has entered the second stage, every entrepreneur must think about the following four questions: How big is our living space? How big is our development space? See what kind of success others have left? What are our countermeasures?

What kind of economic policy has what kind of economic growth model. At present, there are about three modes of economic growth in the world: the first is resource-driven, for example, some countries in the Middle East and Latin America rely on oil to promote economic growth; The second is factor development, which relies on the advantages of cheap domestic labor, land and manpower to promote industrialization and economic growth. China is such a type; The third is an innovative country, which relies on scientific and technological innovation to promote economic growth. More than 20 countries and regions such as developed countries in the United States and Europe, Japan, South Korea and Taiwan Province Province in Asia belong to this category. Our living space is already large, and the development space is also small. Why didn't our enterprise come into being? Motorcycles can only be sold as scrap iron because most of our business operators just follow the trend-in a word, I will do what others do until everyone can't do it. Have you found that the automobile is the hottest industry at present, so the pillar industry everywhere is certainly not the automobile. Going abroad to expand overseas markets is called for by the state, and automobile export is fashionable. You export, I export. At present, there are 160 companies that export one car a year, just like there are thousands of TV stations that only perform one drama. Fabu, a famous entomologist, once did a thought-provoking caterpillar experiment. Caterpillar's nature is to follow others. Faber put some caterpillars end to end on the edge of the flowerpot, so the caterpillars followed their companions one by one. They walked for seven days and seven nights without eating or drinking. Although their favorite food pine needles were only a few inches away from the edge of the flowerpot, they didn't really leave the team until they all died. When our collective production capacity is surplus, but all localities are still working hard without listening to the central authorities, are people a bit like caterpillars? How much we need a caterpillar who dares to leave the team at this moment. Really? Of course. And more than one! Ctrip. Com and IZO enterprise TV stations are such "caterpillars". Ctrip.com, founded in early 1999, is the first China tourism enterprise listed on NASDAQ. Headquartered in Shanghai, China, it has four branches in Beijing, Guangzhou, Shenzhen and Hong Kong, and branches in more than 20 large and medium-sized cities across the country. It is the largest travel e-commerce website in China, and also the largest comprehensive travel service company integrating hotel reservation, air ticket reservation, holiday product reservation, travel information inquiry and special merchant service. It began with the combination of modern Internet and traditional tourism. Its original innovation was just to help people book tickets and rooms. Its original intention is not to get rich overnight and become famous overnight, but to think about how to better serve the public. Its success is just different from what other caterpillars usually do. Two years later, Ctrip's founder started an economic hotel chain "Home Inn" on the "concentric circle" like a second venture, and two years later, Home Inn's listing on Nasdaq was also a great success, surpassing the first "Jinjiang Star". Established in 2004, IZO Enterprise TV is the world's leading provider of integrated solutions for 3G video services, which consists of Hong Kong Interoperability Group, LNL Laboratory of the United States and TTS Laboratory of Tsinghua Science Park. InterCommunication Technology Group invested heavily in creating a new media-IZO enterprise TV, integrating the advantages of print, television, radio and network, creating a new blue ocean of business video, and setting off a revolution in the popularization of Internet business video in China. In 2008, on the basis of self-development, Internet Technology Group carried out open integration with Cisco, Avaya, Intel, AT & amp； World-class enterprises such as T, ALTERA, SUN and Microsoft have extensively cooperated in technology and market, deeply integrated the Internet and telecommunications networks, followed the development of 3G in China, and provided innovative 3G video commercial products and overall solutions for operators, governments, enterprises and customers in various industries with excellent technology. With the goal of meeting customers' needs, Interconnection Technology Group provides innovative and customized products and services to customers all over the world, helps customers achieve sustained profits and success, and builds a free and broad future of video communication. With its outstanding strength and leading technology advantages in six product areas, such as rich media business video, high-definition video conference, wireless video surveillance, intelligent high-definition digital multimedia and unified communication, it provides high-quality and cost-effective products and services to more than 3,000 operators and users in more than 40 countries around the world. 2009 is the first year of 3G in China. Video will change everything. No video, no business has become a trend. Interconnection has opened a new blue ocean of nearly 400 billion yuan for 3G video services with excellent innovative solutions. Internet Technology Group officially blew the horn of rushing to Nasdaq. From the height of the industry, IZO launched a flying plan to help global channel providers, with a view to sharing the huge business opportunities and rich benefits of 3G video commercialization with its partners. Ctrip and IZO, two small and medium-sized enterprises that have achieved great success, are regarded as the future enterprise benchmarks by the capital sector. Why is this? Because they are "caterpillars" who dare to break away from the circle of inertial thinking.

When China's economy enters a "scattered, small, weak, poor and chaotic" pattern, small and medium-sized enterprises must face two questions: Is the industry you are cutting into still growing? What kind of competitive situation will make you strive to get ahead in "unit time"? As Plato said, if you don't know where you are, where can you go? Specialization, refinement and branding are undoubtedly the prerequisites for achieving great things. Be practical, professional and strong, strive to become a regional "invisible champion" and then sprint to the world. Hermann simon, an American business management expert, said in the book Invisible Champion: Small and medium-sized enterprises that occupy a leading position in the global market have clear competitive ideas. Their leading position in the global market is not achieved by reducing costs, but by improving customer value. They are more focused on a certain industry and lower their heads to do things. Swarovski has a 67% market share in artificial gem. The share of lightweight materials provided by Pankl Racing System Company for racing production in the world market is 50%; Terry Enberg, which produces cigarette paper, has a global market share of 47%. I am good at nearly 500 carpenters' comb shops, even in Singapore and Malaysia; The mobile phones developed and sold by Leshan.com, the first portal of China's elderly products, also dominate the world market.